Italy Wine Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Wine in Italy

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Low Alcohol-wine Takes Centre Stage

Innovation Provides Fuel for Growth

Sparkling Wine Still Performing Well

Competitive Landscape

Innovation With Cannabis

Iris Vigneti Launches the First Non-alcoholic Sparkling Wine

Caviro Unveils A New Spumante Bolé

Category Data

Table 1 Sales of Wine by Category: Total Volume 2013-2018

Table 2 Sales of Wine by Category: Total Value 2013-2018

Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018

Table 28 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 29 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Executive Summary

Premiumisation Trend and Success of Lower-alcohol Beverages

Sparkling, Sweet and Low Alcohol Trending in Wine, Craft Beer Tourism Boosting Territories

"legge Di Bilancio" Law To See A 40% Tax Reduction for Craft Breweries From 2019

Internet Retailing Grows and Online Retailers Proliferating

Demand for Non-alcoholic Alcoholic Drinks Is Set To Rise in the Italian Market

Market Background

Legislation

Table 32 On-trade establishments by type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 35 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources