Meal replacement remains by far the largest category within weight management and wellbeing in Italy; however during 2020 the category suffered from the fact that the COVID-19 crisis encouraged Italian consumers to focus more on health and prevention, and less on maintaining their physical appearance and getting back/remaining in shape. Additionally, due to the home seclusion resulting from the government's COVID-19 measures, consumers found themselves with more time to prepare healthy and nutri...
Euromonitor International's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Weight Management and Wellbeing in Italy
Euromonitor International
September 2022
List Of Contents And Tables
WEIGHT MANAGEMENT AND WELLBEING IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Meal replacement benefits from a return to more normal lifestyles
Meal replacement sales suffering from growing financial pressures
Herbalife maintains its healthy lead but faces new competition
PROSPECTS AND OPPORTUNITIES
Rising overweight and obesity rates should support sales but growth is threatened by economic uncertainty and a switch to healthier diets
Weight loss supplements set to continue struggling
The growing popularity of protein will continue to benefit meal replacements
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources