Growth in 2019 continued to be driven by high mechanical watches. High-end or luxury watches represent a secure investment due to their strong resale value. These products are also admired for their style, design, high precision and functionality. High mechanical watches showed the highest growth in value terms in 2019 and high watches was the only type to record positive growth in volume terms. While growth was curbed in 2019 by slowing domestic demand for luxury goods due to the slowdown of th...
Euromonitor International's Watchesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Watches by Price Band, Watches by type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Watches in Italy
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
High Mechanical Watches Regarded As An Investment and Especially Sought-after by International Shoppers
Basic and Mid Watches Challenged by Economic Uncertainty and Wearable Electronics
Specialist Stores Benefit From Personal Touch But Internet Retailing Gains Due To Its Convenience and Lower Prices
Competitive Landscape
Demand for Investment Watches Keeps Rolex the Leading Brand
Targeted Marketing and Design Benefit Leading Players
Daniel Wellington's Online Promotion Approach Attracts
Category Data
Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Executive Summary
Personal Accessories Suffers As Consumers Become More Cautious in Non-essential Spending
Value Performance Kept Afloat by Luxury Purchases
Global Brands Lead While Pandora Is Impacted by Lower Economic Confidence
Specialist Retailers Benefit From Offering Enjoyable Shopping Experience Although Mobile Internet Retailing Poses Challenge
Economic Growth and Tourist Demand Offer Encouraging Prospects for Recovery
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
| Price : US$ 2450 | Date : Jan 2024 |
| Category : Consumer Goods and Retail | Pages : 254 |
| Price : US$ 2450 | Date : Jan 2024 |
| Category : Consumer Goods and Retail | Pages : 300 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 150 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Electronics | Pages : 152 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 148 |
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