Sunglasses in Italy continued to be impacted in 2019 by the polarisation of demand between luxury and low-priced references, to the cost of mid-priced products. With more and more sunglasses sold at the low end of the price spectrum, value sales are expected to see a steeper decline in the forecast period compared to the review period. An increasing proportion of sales of sunglasses are made through internet retailing, where consumers can frequently obtain discounted prices. It remains common fo...

Euromonitor International's Sunglasses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sunglasses in Italy
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Shift Towards Lower-priced Sunglasses and Online Discounting Impact Value Sales
Eye Health Awareness Boosts Demand for Outdoor Sunglasses Offering Uv Protection
Fashion Remains Important But Consumers Also Seek Blue Light Protection
Competitive Landscape
Luxottica Dominates Due To Owning Leading Brand Within Wide Portfolio
Italian Companies Dominate Sunglasses and Target Aspirational Millennial and Generation Z Consumers
Local Company Marcolin SpA Renews Licence Agreements
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Ageing Population and Fashion Trends Boost Sales
Daily Disposable Lenses Appeal by Offering Convenience and Hygiene
Luxotticaessilor Becomes Force To Be Recognised After Merger
Optical Shops Benefit From Strong Chains While Internet Retailing Offers Low Prices
Sales Growth Limited by Price Competition, Online Discounts and Laser Eye Surgery
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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