The increasing popularity of iced tea concentrates in Ecuador has marked a significant shift in consumer preferences in 2024, as they surpass fruit-flavoured counterparts in both sales and appeal. This transition is attributed to the perception of iced tea concentrates as fresher and more natural, in contrast to the artificial connotations associated with the bright colours of traditional fruit-based options. The iced tea segment has been spearheaded by Quala's Sun Tea brand, supported by smalle...

Euromonitor International's Concentrates in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Concentrates in Ecuador
Euromonitor International
December 2024

List Of Contents And Tables

CONCENTRATES IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fruit flavours lose ground in powdered concentrates
Mondelez and Sumesa show limited investment in the category
Quala continues to lead concentrates
PROSPECTS AND OPPORTUNITIES
Television advertising remains central to marketing strategies
Limited availability of liquid concentrates hinders expansion
Functional ingredients offer opportunities for innovation
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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