Italy Personal Accessories Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Personal Accessories in Italy

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Personal Accessories Suffers As Consumers Become More Cautious in Non-essential Spending

Value Performance Kept Afloat by Luxury Purchases

Global Brands Lead While Pandora Is Impacted by Lower Economic Confidence

Specialist Retailers Benefit From Offering Enjoyable Shopping Experience Although Mobile Internet Retailing Poses Challenge

Economic Growth and Tourist Demand Offer Encouraging Prospects for Recovery

Market Data

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019

Table 2 Sales of Personal Accessories by Category: Value 2014-2019

Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019

Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018

Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018

Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019

Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024

Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024

Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Luggage Maintains Positive Value Growth Due To the Rise of Experience Travel

Consumers on "bleisure" Trips Prefer Versatile Backpacks and Smaller Luggage

Foreign Tourists Remain Key Buyers of Luxury Handbags and Boost Value Sales

Competitive Landscape

Leading Luxury Players Benefit From Continually Reviewing Marketing Approaches

Polarisation Sees Success for Affordable Brands, Especially Economy Brands That Can Be Customised

Growth Strategies Include Expansion in Monobrand Stores and Acquisition

Category Data

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019

Table 13 Sales of Bags and Luggage by Category: Value 2014-2019

Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019

Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019

Table 16 Sales of Luggage by Type: % Value 2014-2019

Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018

Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018

Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019

Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024

Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024

Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024

Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

Stronger Consumer Confidence and International Tourist Demand for Luxury Jewellery To Boost Forecast Sales

Silver Jewellery Benefits From Offering Lower Prices While Synthetic Diamonds Have Ethical Appeal

Younger Consumers Drawn Towards Costume Jewellery To Express Individuality

Competitive Landscape

Leader Pandora Affected by Economic Slowdown While Pomellato Benefits From Advertising Collaboration

Italian Fashion Houses Launch New Ventures in High-end Jewellery While Richemont Eyes A High-end Acquisition

Ethical Jewellery in Focus As Players Seek Millennial Appeal

Category Data

Table 24 Sales of Jewellery by Category: Volume 2014-2019

Table 25 Sales of Jewellery by Category: Value 2014-2019

Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019

Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019

Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019

Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019

Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019

Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019

Table 32 NBO Company Shares of Jewellery: % Value 2014-2018

Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018

Table 34 Distribution of Jewellery by Format: % Value 2014-2019

Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024

Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024

Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024

Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

High Mechanical Watches Regarded As An Investment and Especially Sought-after by International Shoppers

Basic and Mid Watches Challenged by Economic Uncertainty and Wearable Electronics

Specialist Stores Benefit From Personal Touch But Internet Retailing Gains Due To Its Convenience and Lower Prices

Competitive Landscape

Demand for Investment Watches Keeps Rolex the Leading Brand

Targeted Marketing and Design Benefit Leading Players

Daniel Wellington's Online Promotion Approach Attracts

Category Data

Table 39 Sales of Watches by Category: Volume 2014-2019

Table 40 Sales of Watches by Category: Value 2014-2019

Table 41 Sales of Watches by Category: % Volume Growth 2014-2019

Table 42 Sales of Watches by Category: % Value Growth 2014-2019

Table 43 Sales of Watches by Price Band: Volume 2014-2019

Table 44 Sales of Watches by Price Band: Value 2014-2019

Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019

Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019

Table 47 NBO Company Shares of Watches: % Value 2014-2018

Table 48 LBN Brand Shares of Watches: % Value 2015-2018

Table 49 Distribution of Watches by Format: % Value 2014-2019

Table 50 Forecast Sales of Watches by Category: Volume 2019-2024

Table 51 Forecast Sales of Watches by Category: Value 2019-2024

Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024

Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024

Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024

Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024

Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024

Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

Digitalisation Has Only A Minor Negative Effect As Consumers Plan and Create on Paper

Writing Instruments Positioned for Creativity and Organisation Deliver Best Performance

Colouring As Art Therapy Starts To Lose Popularity

Competitive Landscape

Leader Bic Continually Launches New Products

New Product Developments Also Benefit Stabilo, Pilot and Fila

Consumers Prefer Trusted Brands With Strong Marketing Support

Category Data

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019

Table 59 Sales of Writing Instruments by Category: Value 2014-2019

Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019

Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019

Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018

Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018

Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019

Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024

Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024

Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024

Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024