Hypermarkets continued to suffer declining retail current value sales in 2020, as the COVID-19 pandemic intensified the downwards trend established in the review period. The large-scale shopping environment of hypermarkets is gradually losing its appeal to Italian consumers and the COVID-19 national lockdown also contributed to a shift in consumers' shopping habits. During the COVID-19 pandemic, the Italian authorities implemented national lockdown restrictions at various points in 2020 followin...
Euromonitor International's Hypermarkets in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Hypermarkets in Italy
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets' decline exacerbated by the COVID-19 pandemic as consumers shop closer to home
Coop Italia continued to lead despite COVID-19 upheaval
Carrefour Italia Commerciale follows new strategy plans
RECOVERY AND OPPORTUNITIES
Poor performance to continue for hypermarkets as the effects of COVID-19 linger
Sustainability top of the agenda for hypermarkets as retailers look to downsize
Hypermarkets to expand e-commerce services in the aftermath of COVID-19
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 4 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 5 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Sustainability on the horizon for Italian retailing
E-commerce on the rise in Italy
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Holidays
Easter
Valentine's Day/Father's Day/Mother's Day
Summer Holidays/Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 11 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 13 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 19 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 21 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 31 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 33 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 35 Retailing GBO Company Shares: % Value 2016-2020
Table 36 Retailing GBN Brand Shares: % Value 2017-2020
Table 37 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 38 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 40 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 42 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 43 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 50 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 51 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
2022 began in a climate of great uncertainty in the aftermath of the COVID-19 pandemic and a general increase in production costs that occurred towards the end of 2021. As regards to the dairy industry, the price of raw milk suffered a sharp increase towards the end of 2021, reaching above the avera...
Paediatric consumer health is expected to see steady single-digit growth in current value terms in 2022, with a full return to pre-pandemic sales levels. Growth is set to be driven in part by the recovery of paediatric diarrhoeal remedies and paediatric cough/cold remedies. These and other categorie...
Herbal/traditional products is expected to register strong growth in current value terms in 2022. On factor behind this is the dynamic growth of herbal/traditional digestive remedies, which is set to benefit from consumers returning to more active social lives and eating out more regularly again. As...
Sports nutrition is expected to see double-digit growth in current value terms in 2022 with a full return to pre-COVID-19 sales levels. The category suffered a sharp decline in sales in 2020 with the COVID-19 pandemic negatively impacting the demand for sports nutrition due to the closure of gyms an...
Meal replacement remains by far the largest category within weight management and wellbeing in Italy; however during 2020 the category suffered from the fact that the COVID-19 crisis encouraged Italian consumers to focus more on health and prevention, and less on maintaining their physical appearanc...
Dietary supplements is expected to see strong growth in current value terms in 2022, representing a similar result to 2021. Growth slowed down in 2020 due to the arrival of the COVID-19 pandemic and the introduction of restrictions to contain it. This led to slower growth in sales of most dietary su...
Vitamins is expected to see more modest growth in current value terms in 2022, after the dynamism seen in 2020 when sales benefited from the soaring demand for immunity-boosting products. Vitamin C saw exceptional triple-digit growth in 2020 thanks to consumers seeking to protect themselves from COV...
Wound care saw a sharp decline in demand in 2020 following the outbreak of COVID-19 and the Italian government's introduction of measures to contain its spread, which led to home seclusion and a lack of physical activity. However, sales started to recover in the second half of 2021 as restrictions w...
Sleep aids is set to see strong growth in current value terms in 2022, following the positive trend seen in 2020 and 2021. Demand boomed following the outbreak of COVID-19 with the pandemic resulting in drastic changes to consumer lifestyles, including the absence of a social life, restrictions on m...
Sales of NRT smoking cessation aids in Italy are expected to decline in 2022 in current value terms, with these products suffering from the growing competition from e-cigarettes and heated tobacco. According to the Higher Institute of Health in Italy, regular and occasional users of e-cigarettes amo...