Despite an increase in the total number of smokers in Italy in 2018, retail sales of cigarettes continued to fall in both volume and current value terms. This was informed by the rising cost of cigarettes and a related diversification trend. For example, more Italians, especially lower-income consumers and younger adults, see cigarettes as unaffordable. Health is another consideration, with some consumers viewing as e-vapour and heated tobacco products as less harmful alternatives. Nonetheless,...
Euromonitor International's Cigarettes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent, Fine Cut Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Cigarettes in Italy
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ongoing Decline in Cigarettes As Health Awareness Grows
Legislation Informs Strategies and Consumption
Changing Consumption Patterns Among Women As Stressful Lifestyles Take Their Toll
Competitive Landscape
Multinationals Diversify Their Strategies in Response To Consumer Demand
Domestic Players Struggle To Survive in the Face of Strong Competition
Yesmoke Adapts To Changing Environment
Taxation and Pricing
Taxation Rates
Summary 1 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Executive Summary
Cigarettes Sees Further Decline As Consumers' Health Awareness Heightens
Legislative Changes Exert A Growing Influence
Space for Local Players Amid Multinational Dominance
Relaxation of Online Ban on E-liquids in 2018
Shift Away From Cigarettes Anticipated To Pick Up Pace Over the Forecast Period
Operating Environment
Legislation
Summary 3 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 23 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 4 Research Sources
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