Italy Beer Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Beer in Italy

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

"legge Di Bilancio 2019" Law Establishes A 40% Tax Reduction for Craft Breweries

Expansion of Beer Industry Within the Italian Territory

Craft Beer and Beer Tourism in Italy

Competitive Landscape

Heineken Taps in Early To the Rising Demand for Non-alcoholic Beer

Domestic Flea Launches Sans Papier - the First Beer Made Out of Air

Nastro Azzurro Launches Prime Brew Special Lager

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2017

Table 1 Number of Breweries 2013-2018

Category Data

Table 2 Sales of Beer by Category: Total Volume 2013-2018

Table 3 Sales of Beer by Category: Total Value 2013-2018

Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Executive Summary

Premiumisation Trend and Success of Lower-alcohol Beverages

Sparkling, Sweet and Low Alcohol Trending in Wine, Craft Beer Tourism Boosting Territories

"legge Di Bilancio" Law To See A 40% Tax Reduction for Craft Breweries From 2019

Internet Retailing Grows and Online Retailers Proliferating

Demand for Non-alcoholic Alcoholic Drinks Is Set To Rise in the Italian Market

Market Background

Legislation

Table 17 On-trade establishments by type 2013-2018

Taxation and Duty Levies

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 20 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 3 Research Sources