In Italy, glass bottles continued to dominate alcoholic drinks total packaging retail volumes in 2023, due to their premium appeal, ability to preserve the quality and taste of beverages, and strong association with tradition and luxury, which are highly valued in the Italian market. Despite seeing a decline in its packaging volumes in 2023, glass bottles remain essential for categories such as sparkling wine and rum, in which consumers prioritise high-end experiences. Meanwhile, major Italian b...

Euromonitor International's Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Alcoholic Drinks Packaging in Italy
Euromonitor International
December 2024

List Of Contents And Tables

ALCOHOLIC DRINKS PACKAGING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Glass bottles leads as consumers seek authentic, sophisticated drinking experiences, but sees a share decline
750ml leads, due to its versatility for both casual and formal consumption occasions
Digital packaging information becomes mandatory in Italy
PROSPECTS AND OPPORTUNITIES
Metal beverage cans set to grow due to portability, recyclability, and product protection
PET bottles expected to gain share due to its practicality and shatterproof quality

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