In 2020, the impact of COVID-19 on consumer appliances is contradictory in Israel. Although the pandemic resulted in higher rates of unemployment, movement restrictions led consumers to purchase fewer clothes, and fewer purchases were made in regard to vacations, hotels, flights, so consumers were forced to focus their purchases elsewhere. For most of the year, consumers spent majority of their time at home, and therefore most disposable income was channelled into home good in 2020.
Euromonitor International's Consumer Appliances in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in Israel
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Freezers and fridges in high demand at the onset of lockdown in 2020
Flourishing wine culture supports strong growth of electric wine coolers/chillers
Brimag Digital Age continues leading refrigeration appliances due to the strong performance of its lower-priced Beko brand
RECOVERY AND OPPORTUNITIES
Consumers will likely continue to cook and eat at home in the forecast period, supporting demand for refrigeration appliances
Internet retailing set to become more important in the forecast period
Smart refrigerator launches set to increase in the forecast period to meet consumer demand for refrigeration appliances that save energy
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Since laundry is a basic need demand for home laundry appliances is maintained in 2020
Less going out and a preference to fix existing appliances due to the recession prevents more dynamic growth in 2020
Players offering price segmentation come out as winners in 2020
RECOVERY AND OPPORTUNITIES
The return of social activities and improving economic situation is set to support the growth of home laundry appliances in the forecast period
Longer replacement cycles may prevent more dynamic growth in the forecast period
The growing trend of eco-friendly lifestyles may pose a threat to the growth of automatic dryers in the forecast period
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
New stay at home dynamics sustain need for dishwashers in 2020
Dishwashers tend to be purchased by financially advantaged consumers, therefore consumption was not heavily impacted by the economic fallout of COVID-19
Benefits of dishwashers continue to outweigh the cost for some consumers
RECOVERY AND OPPORTUNITIES
In the forecast period, growth will be supported by the time saving attributes of dishwashers
Preference for built-in dishwashers likely to intensify in the forecast period
Consumer brand loyalty will likely result in the continued domination of BHS
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2015-2020
Table 71 Sales of Dishwashers by Category: Value 2015-2020
Table 72 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 73 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 74 Sales of Dishwashers by Format: % Volume 2015-2020
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 76 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 77 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 78 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 79 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 80 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased at home cooking dynamics in 2020 support need for large cooking appliances
Halt on new home constructions limits growth in 2020
Home seclusions results in growth of e-commerce in 2020
RECOVERY AND OPPORTUNITIES
Recovery will be moderated by delays in the construction industry for at least the first couple years in the forecast period
Prevalence of cooking at home will continue to drive growth
More innovative brands may pose a growing competition to BSH in the forecast period
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 84 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 87 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 88 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 92 NBO Company Shares of Ovens: % Volume 2016-2020
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Cookers: % Volume 2016-2020
Table 97 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 not set to have a particularly strong impact on sales of microwaves in 2020
Increased at-home cooking activity in 2020 supports demand for microwaves
Demand remains stable amidst pandemic due to constant replacement cycles
RECOVERY AND OPPORTUNITIES
Smaller brands may disappear in the forecast period due to the economic fallout of the pandemic
Freestanding microwaves set to continue dominating in the forecast period
Increasing online exposure will solidify Electra Consumer Products position in the forecast period
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2015-2020
Table 104 Sales of Microwaves by Category: Value 2015-2020
Table 105 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 106 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 108 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 109 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 110 Distribution of Microwaves by Format: % Volume 2015-2020
Table 111 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 112 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion in 2020 increases consumer propensity to cook at home and therefore increases demand for food preparation appliances
Health trends support demand for blenders
Sarig Electric continues to lead but other competitors begin to close in
RECOVERY AND OPPORTUNITIES
Trend of home cooking expected to continue in the forecast period, supporting the growth of food preparation appliances
Intensifying health trends will support increased at home preparation
E-commerce set to continue growing in the forecast period
CATEGORY DATA
Table 115 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 116 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased meal preparation at home due to restrictions related to COVID-19 heightened the demand for small cooking appliances in 2020
Coffee machines continue to grow in 2020 benefitting from increasing at home consumption
Certain small cooking appliances benefit from being in line with the growing healthy eating trend in 2020
RECOVERY AND OPPORTUNITIES
Moderate growth expected in the forecast period
E-commerce will continue to gain importance as retail channel
Coffee machines will continue driving growth in small cooking appliances
CATEGORY DATA
Table 126 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 127 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 130 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers adopt more stringent cleaning habits because of COVID-19, leading to increased demand for vacuum cleaners in 2020
More time at home leads to more cleaning at home
Expected boom in e-commerce sales in 2020
RECOVERY AND OPPORTUNITIES
Smaller companies will have a harder time recovering in the forecast period
Stick vacuum cleaners expected to continue driving growth in the forecast period
Dyson set to continue leading due to continuous innovation
CATEGORY DATA
Table 138 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 139 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closure of hair salons during lockdown boosts demand for certain hair care appliances in 2020
Increased focus on personal hygiene supports growth of oral care appliances
Hair care appliances experience innovative new launches
RECOVERY AND OPPORTUNITIES
Hair care appliances are set to drive the recovery of personal care appliances in the forecast period
Internet retailing will continue to gain ground in personal care appliances
Smaller brands may rise in the forecast period
CATEGORY DATA
Table 150 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 151 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 154 Sales of Body Shavers by Format: % Volume 2015-2020
Table 155 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 156 NBO Company Shares of Personal Care Appliances 2016-2020
Table 157 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Hot climate and heatwave in 2020 increases demand for air conditioners in Israel
Halt on construction is expected to moderate growth of air treatment products
Air purifiers continue to be high in demand despite luxury positioning
RECOVERY AND OPPORTUNITIES
Uncertain economic conditions may result in a slowdown in the sales of air conditioners in the forecast period
Innovations in air treatment products may raise average unit prices
Since air conditioners are considered a basic necessity, consumers may be more likely to invest in higher quality products in the forecast period
CATEGORY DATA
Table 163 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 164 Sales of Air Treatment Products by Category: Value 2015-2020
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 170 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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