Butter remained popular in Ireland in 2021 as it is a source of bioactive lipid and nutritional ingredients, including fat-soluble vitamins. Its sales continued to grow dynamically in the pre-Christmas period. A trend that was noticeable at that time was the choice of fats in larger portions.
Euromonitor International's Butter and Spreads in Ireland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Butter, Cooking Fats, Margarine and Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Butter and Spreads in Ireland
Euromonitor International
September 2022
List Of Contents And Tables
BUTTER AND SPREADS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Butter retains its popularity in 2022 despite rising prices and erodes sales of cooking fats that are perceived as unhealthy
Premiumisation continues to influence emerging demand trends in butter
Branding an important aspect of butter marketing due to fierce consumer loyalty
PROSPECTS AND OPPORTUNITIES
Natural preference for butter presents challenges to margarine and spreads and cooking fats
Further premiumisation to emerge as consumers prioritise quality and authenticity although private label continues to hold an important share
Steady demand for exports of Irish butter ensure continuity of product quality
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 2 Sales of Butter and Spreads by Category: Value 2017-2022
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 7 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN IRELAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources