Dairy Products and Alternatives in Indonesia

Dairy Products and Alternatives in Indonesia
Euromonitor International
September 2022

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sarihusada Generasi Mahardhika PT maintains its lead in baby food, thanks to strength of budget SGM brand
Pack sizes perform differently across distribution channels for baby milk formula
Other baby food gains in popularity as "baby snacks" become more widely available, with healthy positioning and attractive flavours
PROSPECTS AND OPPORTUNITIES
Emerging local brands compete within prepared baby food, thanks to organic and innovative positioning
Dried baby food remains the most prominent type, thanks to low prices and strong local traditions
E-commerce becomes increasingly popular for baby food sales
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Upfield Indonesia PT maintains its lead thanks to strength of Blue Band in margarine
Butter and spreads maintain healthy growth thanks to convenience in cooking and a gradually recovering economy overall
New product developments support the growth of butter, but innovations remain niche
PROSPECTS AND OPPORTUNITIES
Demand for butter and spreads in foodservice expected to pick up in the post-pandemic landscape
E-commerce catches up with logistics to support online growth for butter and spreads
Anchor will remain the most prominent butter brand over the forecast period
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cheese slowly grows in popularity, as modern retailers remain the most common distribution channels
Spreadable cheese shows strong growth, thanks to versatility and mild taste
Increased demand for artisanal cheese sees niche variants become available through specialist channels and e-commerce
PROSPECTS AND OPPORTUNITIES
Social media cheese trends set to create a cheese-consuming audience
Cheese becomes more prevalent in foodservice, from cheese boards and platters to fusion-inspired menus
Quick commerce trends make e-commerce more attractive for cheese and other dairy
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 Sales of Hard Cheese by Type: % Value 2017-2022
Table 37 NBO Company Shares of Cheese: % Value 2018-2022
Table 38 LBN Brand Shares of Cheese: % Value 2019-2022
Table 39 Distribution of Cheese by Format: % Value 2017-2022
Table 40 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 41 Forecast Sales of Cheese by Category: Value 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nestlé Indonesia PT maintains its company lead, thanks to variety of well-known products to suit different tastes
Shelf stable milk remains the go-to option, due to a low penetration of household refrigerators in Indonesia
PROSPECTS AND OPPORTUNITIES
Demand for fresh milk grows, especially among consumers in larger cities with better infrastructure
Fresh milk faces some competition from milk alternatives, but this remains niche
Drinking milk products also benefits from Quick commerce trends and improved logistics
CATEGORY DATA
Table 44 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 45 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 49 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 50 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Yakult maintains its notable lead, whilst a growing number of smaller players are attracted to the category
Cimory brand tipped as one to watch, thanks to ongoing innovative launches
Pandemic restrictions supported launch of domestic products in the category
PROSPECTS AND OPPORTUNITIES
Innovative and eye-catching packaging attracts consumers' attention, from convenient pouches to local designs
Sugar-free and reduced sugar products become more popular in line with rising health and wellness trends
Yoghurt and sour milk products also benefit from Quick commerce developments
CATEGORY DATA
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 59 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 60 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 61 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 62 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Condensed milk maintains its popularity among consumers cooking at home, as foodservice sales also recover
Frisian Flag Indonesia PT maintains its lead thanks to strategically placed brands
Coconut milk and whipped cream are the most popular cream products, thanks to multiple culinary uses
PROSPECTS AND OPPORTUNITIES
Coffee whiteners faces strong competition from multiple sources, further disadvantaging a somewhat outdated product
Ongoing recovery of foodservice will continue to support sales in other dairy
Other dairy also sees benefits from Quick commerce developments
CATEGORY DATA
Table 67 Sales of Other Dairy by Category: Volume 2017-2022
Table 68 Sales of Other Dairy by Category: Value 2017-2022
Table 69 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 70 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 71 Sales of Cream by Type: % Value 2017-2022
Table 72 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 73 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 74 Distribution of Other Dairy by Format: % Value 2017-2022
Table 75 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soy drinks remains the most commonly known plant-based dairy in Indonesia
Heinz ABC Indonesia PT leads plant-based dairy in Indonesia, thanks to existing strong logistics and networks
Imported brands in other plant-based milk test strategies via e-commerce before launching in physical stores
PROSPECTS AND OPPORTUNITIES
High pricing remains a block for other plant-based milk, with more affordable soy and mung bean variants the most popular
Social media plays a crucial role in introducing oat milk to consumers, from Instagram to key opinion leaders
Wider usage of other milk alternative in foodservice will also stimulate retail sales, thanks to higher consumer awareness
CATEGORY DATA
Table 79 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 87 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027