Overall sales of consumer appliances came under serious pressure during 2020 as demand in all categories was adversely impacted by the negative impact of the COVID-19 pandemic. As the pandemic situation unfolded over the course of the year, consumer spending behaviours became very conservative as the adverse economic environment that unfolded over the course of the year placed pressure on household incomes. However, while the very robust official response to the pandemic compromised the ability...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Appliances in Indonesia
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Essential status of refrigeration appliances not enough to avoid sales declines
Unavailability of key retail channels suppresses demand for refrigeration appliances
Various strategies emerge as leading players seek to cope with COVID-19 situation
RECOVERY AND OPPORTUNITIES
A robust and rapid recovery expected for sales of refrigeration appliances
Single door to remain the dominant format in fridge freezers due to low unit prices
Demand for premium refrigeration appliances likely to continue building
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 51 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Non-essential status of home laundry appliances counts against the category
The unavailability of store-based retail channels contributes to sales declines
Innovation remains a major theme in home laundry appliances during 2020
RECOVERY AND OPPORTUNITIES
Home laundry appliances to take two years to recover from COVID-19 sales slump
Low penetration, expansion of the middle class present strong growth opportunities
Automatic washing machines expected to usurp semi-automatic washing machines
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 67 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dishwashers remains niche as non-essential status undermines growth prospects
Adverse and uncertain post-COVID-19 economic environment compromises demand
COVID-19 pressures result in companies and brands remaining circumspect
RECOVERY AND OPPORTUNITIES
A strong and swift recovery slated for dishwashers
Greater focus on hygiene to improve consumer awareness of value of dishwashers
Smaller formats likely to emerge strongly in dishwashers during the forecast period
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020
Table 73 Sales of Dishwashers by Category: Value 2015-2020
Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of large cooking appliances come under severe pressure due to COVID-19
Unavailability of store-based retail outlets places further pressure on category sales
Reductions in unit price set to broaden the appeal of large cooking appliances
RECOVERY AND OPPORTUNITIES
Sales in key categories of large cooking appliances set to rebound strongly
Sophisticated products with modern design elements expected to attract millennials
Cookers and ovens set to remain peripheral categories of large cooking appliances
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Cookers: % Volume 2016-2020
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 100 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed impact of COVID-19 results in relatively moderate sales decline in 2020
Microwaves remains a marginal category of major appliances
Category players turn to innovation in response to pressures caused by COVID-19
RECOVERY AND OPPORTUNITIES
A rapid and robust recovery of sales slated for microwaves
Innovation and sophistication set to remain major influences on premium sales
Basic models that cater to price-sensitive consumers set to dominate sales
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2015-2020
Table 106 Sales of Microwaves by Category: Value 2015-2020
Table 107 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 108 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 110 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 111 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 112 Distribution of Microwaves by Format: % Volume 2015-2020
Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Low consumer confidence places pressure on sales of food preparation appliances
Sharper focus on health and wellness supports sales of blenders and juice extractors
Local players look to e-commerce as the international leaders innovate
RECOVERY AND OPPORTUNITIES
A swift and robust sales recovery is expected in food preparation appliances
Rising health awareness set to boost demand for blenders and juice extractors
Affordability and value for money expected to remain major demand factors
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category sales decline in 2020 as financial pressures take their toll on demand
Local players particularly agile in diverting sales to e-commerce and other channels
Most manufacturers focus on online channels as innovation takes a back seat
RECOVERY AND OPPORTUNITIES
A swift and robust recovery slated for sales of small cooking appliances
High penetration of freestanding hobs and shift to built-in hobs to suppress growth
Competition from foodservice hot drinks set to undermine growth in coffee machines
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of vacuum cleaners relatively unaffected by the COVID-19 situation
Brands focus on the importance of a clean, dust-free home to boost demand
Unavailability of store-based retail channels pushes sales towards e-commerce
RECOVERY AND OPPORTUNITIES
Sales of vacuum cleaners set to rebound quickly and robustly
Stick vacuum cleaners set to be a strong performer during the forecast period
Cylinder vacuum cleaners to benefit from rising demand
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Positive growth registered as beauty salons and barbershops become unavailable
Slower growth in hair dryers and hair styling appliances due to home seclusion
Strong shift towards e-commerce in the distribution of personal care appliances
RECOVERY AND OPPORTUNITIES
Very strong sales growth slated for personal care appliances
Body shavers set to emerge from marginal status via very strong growth
Electric facial cleansers slated for strong growth from a low base
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 152 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 155 Sales of Body Shavers by Format: % Volume 2015-2020
Table 156 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 157 NBO Company Shares of Personal Care Appliances 2016-2020
Table 158 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pressure on demand as conservative spending habits emerge from COVID-19
Sales decline in the dominant category of cooling fans as sales of air purifiers rise
E-commerce remains a marginal distribution channel despite strong gains in 2020
RECOVERY AND OPPORTUNITIES
A robust recovery for air treatment products due to latent demand being realised
Air conditioners set to benefit from still relatively low household penetration
Innovation likely to become increasingly important in air conditioners
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 165 Sales of Air Treatment Products by Category: Value 2015-2020
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 171 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 172 Production of Air Conditioners: Total Volume 2015-2020
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025

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