Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
The air conditioner market in India is expected to grow at a CAGR of 15% during the forecast period. The growth is attributed to the early onset of summer, rising penetration of ACs (currently 5-7% as compared to 32-35% global average), higher disposable income, and growing urbanization. Moreover, the growing economy and changing lifestyles have increased the need for air conditioners that offers convenience and comfort. In India, split and window air ACs dominate the air conditioners market. However, the split AC is expected to transition to inverter technology over the next few years. In the long-term, air conditioner sales through online channels are likely to gain traction against the backdrop of a surge in internet penetration across the country.
Market Segmentation
The India air conditioner market has been analyzed on the basis of AC type, capacity, star ratings, sales channel, end-user, and region. Based on the AC type, the market is segmented into window AC, split AC, cassette, and floor mounted. Among these, split ACs are the most popular product among the Indian customers. Based on capacity, the market is segmented into less than 1 Ton, 1 Ton, 1-1.4 Ton, 5 Ton, and more than 1.5 Ton. Based on start ratings, the market covers the analysis of 1-star, 2-star, 3-star, 4-star, and 5-star. Further, on the basis of sales channel, modern retail and conventional retail. By end-user, the market is segmented into residential and commercial. Geographically, the market covers the analysis of North India, South India, East India, and West & Central India. North Indian states, including Delhi, Haryana, Uttar Pradesh, Punjab, and Rajasthan, among others, dominate the Indian air conditioner market owing to elevated temperatures and high AC penetration rates.
Market Structure and Competition Landscape
The growth of the India air conditioner market is characterized by the presence of players operating in the market. Some of the players operating in the market include Voltas, Daikin, LG, Panasonic, Llyod Electric, Blue Star, Hitachi, Samsung, Carrier Midea, Videocon, Electrolux, GREE, Whirlpool, Fujitsu General, Toshiba, and Haier, among others. Manufacturers are focusing on expanding their delivery and service centers along with launching products with innovative features, including power-saving and auto-clean features. International brands are set to foray into the Indian air conditioner market by launching products.
• In March 2022, France-based electronics brand Thomson, which operates in India through its brand licensee Super Plastronics Pvt Ltd (SPPL), announced to foray into Indian AC market.
• In 2022, RealMe launched the product line of new air conditioners in India.
Request Sample 
Request Discount 
Inquire Before Buy
