The global households composition is being reshaped by technology, demographics and economics, resulting in changing familial structure and attitudes towards home. With consumers increasingly valuing ownership over renting, home is being entrenched as an important place for work, study and entertainment, and many opt for simplicity and smart home functionality. Singleton households are on the rise, and there will be key milestones reached in possession of household durables and homeownership.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Introduction
Households today
Global outlook
Top five household trends
Rankings of key indicators