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Wine in Guatemala

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Report Code : 426578
Industry : Agriculture, Food and Beverages
Published On : Sep 2020
Pages : 25
Publisher : Euromonitor International
Format:

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

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Wine is not traditionally consumed in Guatemala, with the lack of domestic production meaning that all sales are accounted for by imported brands. Most consumers live in urban areas and are from middle to upper-income groups. Such consumers have higher disposable incomes and follow international trends in alcoholic drinks, enjoying the sophisticated image associated with wine drinking. In addition, sales are also limited by the fact that wine is more popular among women than men. Wine is typical...

Euromonitor International's Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Wine in Guatemala 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Demand continues to be limited by restricted consumer base 
Growing competition from on-trade distribution 
Sales remain highly fragmented among large number of brands 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of Wine by Category: Total Volume 2014-2019 
Table 2 Sales of Wine by Category: Total Value 2014-2019 
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 10 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 11 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 12 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Rising incomes and more sophisticated tastes fuel alcoholic drinks sales 
Domestic players continue to attract local consumers with low prices 
Continued strong growth projected for forecast period 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink-driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
TAXATION AND DUTY LEVIES 
Table 13         Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 22 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 23 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 24 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 25 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 26 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 27 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 28 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
Summary 1 Research Sources

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