Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...
Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also because of other drivers s...
Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the f...
Sportswear is maintaining healthy value growth in South Korea in 2024, albeit at lower levels than seen in the recent review period, as sales normalise after the enhanced value created by inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion ...
Staple foods in Greece continued to be impacted by inflationary pressure on prices and the higher cost-of-living in 2024. While this dampened demand, there was a shift towards convenience and healthier options, which exerted upward pressure on unit prices and boosted retail value sales. Despite resi...
Sportswear is a winner in France in 2024, thanks to the ongoing athleisure and streetwear trends, alongside the positive effect of the Paris Olympics. Notably, athleisure and streetwear trends are cited to be popular among younger urban men Euromonitor International's Sportswear in Fran...
Sportswear in the United Arab Emirates is witnessing robust growth in 2024, although this momentum is gradually slowing. Within the category, sports-inspired apparel is experiencing the highest value growth, with brands such as lululemon gaining popularity for their innovative designs and performanc...
Sportswear in Morocco continues to see healthy growth in current value terms, although the rate of expansion declined slightly compared to the previous year. Consumer demand is primarily driven by the increasing adoption of active and healthy lifestyles, including greater participation in sporting a...
Processed meat, seafood and alternatives to meat in Greece was affected as players were forced to call back batches of products under multiple brands due to salmonella concerns towards the end of the review period. Under the auspices of EFET (the Hellenic Food Authority), several brands' products we...
Sportswear continues to thrive in the Netherlands, driven by the growing interest in sports and healthy lifestyles among the Dutch. More people are aware of the benefits of sports and fitness while adopting preventive measures to extend the quality of life and avoid disease. This is triggering deman...