Financial cards and payments in Greece saw a slower performance during 2020 as the pressure that came on the incomes of many households led to reduced levels of spending. This has negative implications for overall cash and card payment transactions value and volume. The closure of Greece's borders and the unavailability of restaurants, cafés, tavernas, pubs and bars for an extended period during the quarantine lockdown had devastating impact on the country's travel and tourism industry and the w...
Euromonitor International's Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Financial Cards and Payments in Greece
Euromonitor International
November 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Online banking and app-based financial services take off during 2020
Offer of state-sponsored financial support supports the performance of credit cards
The leading global players in mobile wallets are proliferating in Greece
What next for consumer payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Consumer reluctance to handle cash due to COVID-19 boosts debit cards value
Economic slowdown and reluctance to spend negatively impact debit cards
Shift towards e-commerce substantially benefits debit cards
RECOVERY AND OPPORTUNITIES
Further penetration of contactless payments set to support growth in debit cards
Mobile wallets and payment apps linked to debit cards expected to proliferate
Commercial debit cards expected to record strong growth from a low base
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2015-2020
Table 28 Debit Cards Transactions 2015-2020
Table 29 Debit Cards in Circulation: % Growth 2015-2020
Table 30 Debit Cards Transactions: % Growth 2015-2020
Table 31 Debit Cards: Number of Cards by Issuer 2015-2019
Table 32 Debit Cards: Number of Cards by Operator 2015-2019
Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 36 Forecast Debit Cards Transactions 2020-2025
Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 interrupts the anticipated development of credit cards
Public opinion moves away from credit cards and towards debit cards
Credit cards continues to struggle to compete with debit cards
RECOVERY AND OPPORTUNITIES
Return to positive growth slated for credit cards once COVID-19 situation subsides
Commercial credit cards likely to become more of a focus, spurring category growth
Average spend to continue declining as credit cards emerge as daily payment tools
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2015-2020
Table 40 Credit Cards Transactions 2015-2020
Table 41 Credit Cards in Circulation: % Growth 2015-2020
Table 42 Credit Cards Transactions: % Growth 2015-2020
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 44 Commercial Credit Cards Transactions 2015-2020
Table 45 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 46 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 47 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 48 Personal Credit Cards Transactions 2015-2020
Table 49 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 50 Personal Credit Cards Transactions: % Growth 2015-2020
Table 51 Credit Cards: Number of Cards by Issuer 2015-2019
Table 52 Credit Cards: Number of Cards by Operator 2015-2019
Table 53 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 54 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 56 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 59 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 60 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 64 Forecast Credit Cards Transactions 2020-2025
Table 65 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 66 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions 2020-2025
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 72 Forecast Personal Credit Cards Transactions 2020-2025
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Charge cards registers strong declines in transactions volume and value
Withdrawal of American Express could prove the fatal hammer blow to charge cards
Personal charge cards face stiff competition from credit cards
RECOVERY AND OPPORTUNITIES
Commercial charge cards set to recover in line with the general economic recovery
Personal charge cards set to continue declining to vanishing point
The recovery of core economic sectors set to be key to the recovery of charge cards
CATEGORY DATA
Table 75 Charge Cards: Number of Cards in Circulation 2015-2020
Table 76 Charge Cards Transactions 2015-2020
Table 77 Charge Cards in Circulation: % Growth 2015-2020
Table 78 Charge Cards Transactions: % Growth 2015-2020
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 80 Commercial Charge Cards Transactions 2015-2020
Table 81 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 82 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 83 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 84 Personal Charge Cards Transactions 2015-2020
Table 85 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 86 Personal Charge Cards Transactions: % Growth 2015-2020
Table 87 Charge Cards: Number of Cards by Issuer 2015-2019
Table 88 Charge Cards: Number of Cards by Operator 2015-2019
Table 89 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 90 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 92 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 95 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 96 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 97 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 98 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 100 Forecast Charge Cards Transactions 2020-2025
Table 101 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 102 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 104 Forecast Commercial Charge Cards Transactions 2020-2025
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 108 Forecast Personal Charge Cards Transactions 2020-2025
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Open loop pre-paid cards benefits from increased use of KEA welfare payment cards
Shift towards e-commerce benefits open loop pre-paid cards
Closed loop pre-paid cards suffers strong declines due to the impact of COVID-19
RECOVERY AND OPPORTUNITIES
Strong and immediate recovery for open loop pre-paid cards from 2021 onwards
Closed loop pre-paid cards set to recover, although use likely to be lower than before
Evolving use of pre-paid cards presents opportunities, raising hopes of strong recovery
CATEGORY DATA
Table 111 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 112 Pre-paid Cards Transactions 2015-2020
Table 113 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 114 Pre-paid Cards Transactions: % Growth 2015-2020
Table 115 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2019
Table 117 Open Loop Pre-paid Cards Transactions 2015-2020
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 119 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 120 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 121 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 122 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 132 Forecast Pre-paid Cards Transactions 2020-2025
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
RECOVERY AND OPPORTUNITIES
Store cards remain absent from Greece
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