Consumer Health in Greece

Consumer Health in Greece
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Omicron spread and vaccination roll-out contribute to sales growth
The reopening of the market and increase in self-medication lead to an increase in sales
Lifestyle changes in the wake of the pandemic drive sales growth for topical analgesics
PROSPECTS AND OPPORTUNITIES
Topical analgesics sales to see further development and sales growth
Combination analgesics under the spotlight of new product development
Innovation in delivery formats
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low cases of seasonal flu hinder full return to pre-pandemic sales levels
Herbal/traditional cough, cold and allergy (hay fever) remedies under the spotlight of new product development
Systemic antihistamines and products targeted at allergy symptoms attract attention from consumers
PROSPECTS AND OPPORTUNITIES
Room for growth amidst recovery from pandemic-related losses
Economic concerns may hinder the growth potential of herbal/traditional options
Shift to prevention over treatment to impact volume sales
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to travel boosts use of motions sickness remedies
Competition with dietary supplements affects performance
Herbal/traditional products gain ground and attract more investment
PROSPECTS AND OPPORTUNITIES
Sales to increase further due to higher awareness of digestive health
Shifts in consumer lifestyles and diets to affect category potential
Limited availability of OTC products likely to hinder performance
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher stress levels and pandemic hand care regimes create sales opportunities
Price hikes inform performance
Competition with alternative products increases
PROSPECTS AND OPPORTUNITIES
Price hikes and shift to herbal/traditional to spur value sales
Influence of herbal products and legislation set to boost e-commerce sales
Under the counter sales of Rx a challenge for OTC dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
NRT smoking cessation aids remains a monopoly
Lack of investment limits consumer awareness and interest in the category
Strict framework underpins distribution through pharmacies
PROSPECTS AND OPPORTUNITIES
High smoking prevalence in Greece offers growth potential
Migration to harm reduction products increases competition for NRT smoking cessation aids
Strong Nicorette brand presents major obstacle for potential new entrants
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic contributes to strong growth in sales
Investment leads to increase in product variety and consumer awareness
Melatonin-based products drive sales growth
PROSPECTS AND OPPORTUNITIES
Sleep aids expected to show resilience to the economic recession
Company activity to intensify the competition in sleep aids
Vitamins and dietary supplements with similar positioning may subdue the demand for sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
"Saharan Dust" remains a key growth driver
Easter 2022 increases allergy eye care sales
Digital eye strain contributes to sales growth
PROSPECTS AND OPPORTUNITIES
Digitalisation to continue to drive sales growth
Legislation limits the distribution of eye care
"Saharan Dust" expected to continue to affect Greece and eye care demand
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
A more active population stimulates the need for wound care
Pressure on disposable incomes hinders sales development
First aid kits adds value sales to wound care's performance
PROSPECTS AND OPPORTUNITIES
First aid kits to remain a growth driver as active consumers look for quality products
Hansaplast set to come under pressure from lower-priced competitors
Maturity and tight disposable incomes remain obstacles to growth
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamin D continues to see the fastest growth as consumers seek immunity boosts and other benefits
New products stimulate consumer interest to offset maturity in vitamin C
E-commerce continues to develop and grow in vitamins through competitive pricing and an expanding presence
PROSPECTS AND OPPORTUNITIES
Multivitamins set to lose ground as an increasingly knowledgeable consumer base looks for specific vitamins for specific needs
Single vitamin combinations to attract more investment
Versatility of vitamin D to drive growth
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Probiotics and products for digestive health recover sales
Immune system positioning is losing retail value share
Minerals under the spotlight of new product development
PROSPECTS AND OPPORTUNITIES
Mood/relaxing set to drive sales growth in uncertain times
Zinc and magnesium to drive sales growth in minerals
Digestive positioning a key concern as stress and anxiety levels remain high
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lockdown excess and a return to pre-pandemic norms boost interest in weight management and wellbeing
Companies continue to invest despite limited growth potential
Social media increases awareness of alternatives
PROSPECTS AND OPPORTUNITIES
Non-commodity status to hinder performance in a tough economic climate
Limited growth potential for meal replacement and supplement nutrition drinks
Trends point to "healthier" weight loss methods
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in footfall in gyms affects performance
Tight disposable incomes slow sales recovery
Sports protein products benefits from a wider consumer base
PROSPECTS AND OPPORTUNITIES
Gym-goers and work-out trend to underpin strong performance of sports nutrition
Slower recovery due to non-commodity status
Generation Z drives demand beyond sports enthusiasts
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy living trend drives interest in herbal/traditional products
Product variety and investment accelerate
Legislation favours herbal/traditional over standard products
PROSPECTS AND OPPORTUNITIES
Economic situation may limit the consumer base for herbal/traditional products
Manufacturers to continue to invest in a high margin category
Legislation and burgeoning offer set to boost e-commerce
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric vitamins and dietary supplements is the most dynamic category
Nappy (diaper) rash treatments and paediatric analgesics lead retail value sales
Limited product variety and a reluctance to self-medicate for children present obstacles to growth
PROSPECTS AND OPPORTUNITIES
Legislation is unfavourable to paediatric consumer health
Increase in penetration of herbal products to add value
New product development and room for growth augur well for paediatric vitamins and dietary supplements
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027