Greece Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Greece

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Sales Recover From the Recession

Tourism Flourishes and Greece Exits the Memoranda

Beer Companies Lead Sales

Hypermarkets Channel Regains Part of Its Lost Share

Prospects for Alcoholic Drinks Are Optimistic

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (EUR per Hectolitre)

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

the Momentum of Craft Beer

"free From" An Emerging Trend in Beer

Mid-priced Domestic Lager Dominates Beer in Greece

Competitive Landscape

Athenian Brewery Leads Sales

Olympic Brewery Ranks Second

Smaller Companies Gain Share

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Category Data

Table 18 Sales of Beer by Category: Total Volume 2013-2018

Table 19 Sales of Beer by Category: Total Value 2013-2018

Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Is the Best Performer in Alcoholic Drinks

On-trade Sales Outperform Off-trade

Low Price and Abv Will Drive Growth

Competitive Landscape

Athenian Brewery Leads Sales

Olympic Brewery Ranks Second

Other Brands Claim Only A Fraction of Sales

Category Data

Table 33 Sales of Cider/Perry: Total Volume 2013-2018

Table 34 Sales of Cider/Perry: Total Value 2013-2018

Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Spirit-based Rtds Lead Sales

Wine-based Rtds Lag Behind

the Rise in Incoming Tourist Flows Creates Growth Opportunities

Competitive Landscape

Diageo Hellas Leads Sales

Amvyx SA Ranks Second

Pernod Ricard's Chocolate-flavoured Variant Selling Well

Category Data

Table 48 Sales of RTDS by Category: Total Volume 2013-2018

Table 49 Sales of RTDS by Category: Total Value 2013-2018

Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Premiumisation Is Flourishing

On-trade Sales Dominate

Competition Between Domestic and Imported Spirits Remains Fierce

Competitive Landscape

Diageo Hellas SA Leads Sales

Jameson Drives Growth for Pernod Ricard

Premium Brands Gain Share

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 63 Sales of Spirits by Category: Total Volume 2013-2018

Table 64 Sales of Spirits by Category: Total Value 2013-2018

Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 72 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 74 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 75 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 77 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 78 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 79 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 80 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 81 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

the Government Abolishes Excise Duty on Wine; Trends Are Favourable for Wine

Off-trade Channel Distribution Trends

On-trade Wine Consumption Is Becoming More Diverse

Competitive Landscape

the Competitive Landscape Is Becoming More Fragmented

Private Label Products Lead Off-trade Sales

Domestic Players Dominate

Category Data

Table 84 Sales of Wine by Category: Total Volume 2013-2018

Table 85 Sales of Wine by Category: Total Value 2013-2018

Table 86 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 87 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 89 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 99 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 100 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 101 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 108 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 109 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023