Global smartwatch market is expected to grow by 21.5% annually in the forecast period and reach $109.76 billion corresponding to an annual sale of 722.12 million units in 2030.
Highlighted with 79 tables and 87 figures, this 161-page report "Global Smartwatch Market 2020-2030 by Product Type, Operating System, User Gender, Age Group, Distribution Channel, Application, and Region: Trend Outlook and Growth Opportunity" is based on a comprehensive research of the entire global smartwatch market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with estimates and forecast covering 2020-2030. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global smartwatch market in every aspect of the classification from perspectives of Product Type, Operating System, User Gender, Age Group, Distribution Channel, Application, and Region.
Based on Product Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Extension
• Standalone
• Classical
Based on Operating System, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• WatchOS
• Tizen
• Android
• Real-time Operating System (RTOS)
• Other Operating Systems
Based on User Gender, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Men
• Women
Based on Age Group, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Age <18
• Age 18-24
• Age 25-34
• Age 35-44
• Age 45-54
• Age >55
Based on Distribution Channel, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Online
• Offline
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Wellness
• Sports
• Medical and Healthcare
• Personal Assistance
• Other Applications
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
• Europe (Germany, UK, France, Italy, Spain, Rest of Europe; Rest of Europe is further segmented into Russia, The Netherlands, Denmark, Austria, Norway, Sweden, Poland, Czech Republic, Slovakia, Hungary, and Romania)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, UAE, South Africa)
For each of the aforementioned regions and countries, market analysis and revenue data are available for 2019-2030. The breakdown of all regional markets by country and split of major national markets by Product Type, Operating System, and Application over the study years (2019-2030) are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global smartwatch market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple, Inc.
ASUSTeK Computer Inc.
Connected Device Ltd.
Fitbit, Inc
Google Inc.
Huawei Technologies Co. Ltd.
Neptune Pine
Pebble Technology Corporation
Qualcomm Inc.
Razer Inc.
Samsung Electronics
Sony Corporation
Timex Group Inc.
Xiaomi
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 21
2.3 Market Restraints and Challenges 26
2.4 Emerging Opportunities and Market Trends 29
2.5 Porter's Fiver Forces Analysis 32
3 Segmentation of Global Market by Product Type 36
3.1 Market Overview by Product Type 36
3.2 Extension 38
3.3 Standalone 39
3.4 Classical 40
4 Segmentation of Global Market by Operating System 41
4.1 Market Overview by Operating System 41
4.2 WatchOS 43
4.3 Tizen 44
4.4 Android 45
4.5 Real-time Operating System (RTOS) 46
4.6 Other Operating Systems 47
5 Segmentation of Global Market by User Gender 48
5.1 Market Overview by User Gender 48
5.2 Men 50
5.3 Women 51
6 Segmentation of Global Market by Age Group 52
6.1 Market Overview by Age Group 52
6.2 Age <18 54
6.3 Age 18-24 55
6.4 Age 25-34 56
6.5 Age 35-44 57
6.6 Age 45-54 58
6.7 Age >55 59
7 Segmentation of Global Market by Distribution Channel 60
7.1 Market Overview by Distribution Channel 60
7.2 Online 62
7.3 Offline 63
8 Segmentation of Global Market by Application 64
8.1 Market Overview by Application 64
8.2 Wellness 66
8.3 Sports 67
8.4 Medical and Healthcare 68
8.5 Personal Assistance 69
8.6 Other Applications 70
9 Segmentation of Global Market by Region 71
9.1 Geographic Market Overview 2019-2030 71
9.2 North America Market 2019-2030 by Country 75
9.2.1 Overview of North America Market 75
9.2.2 U.S. Market 78
9.2.3 Canadian Market 82
9.3 European Market 2019-2030 by Country 84
9.3.1 Overview of European Market 84
9.3.2 Germany 87
9.3.3 UK 89
9.3.4 France 91
9.3.5 Spain 93
9.3.6 Italy 95
9.3.7 Rest of European Market 97
9.4 Asia-Pacific Market 2019-2030 by Country 99
9.4.1 Overview of Asia-Pacific Market 99
9.4.2 Japan 102
9.4.3 China 105
9.4.4 Australia 107
9.4.5 India 109
9.4.6 South Korea 111
9.4.7 Rest of APAC Region 113
9.5 Latin America Market 2019-2030 by Country 115
9.5.1 Argentina 118
9.5.2 Brazil 120
9.5.3 Mexico 122
9.5.4 Rest of Latin America Market 124
9.6 Rest of World Market 2019-2030 by Country 125
9.6.1 UAE 128
9.6.2 Saudi Arabia 130
9.6.3 South Africa 132
9.6.4 Other National Markets 134
10 Competitive Landscape 135
10.1 Overview of Key Vendors 135
10.2 New Product Launch, Partnership, Investment, and M&A 139
10.3 Company Profiles 140
Apple, Inc. 140
ASUSTeK Computer Inc. 142
Connected Device Ltd. 143
Fitbit, Inc 144
Google Inc. 145
Huawei Technologies Co. Ltd. 146
Neptune Pine 147
Pebble Technology Corporation 148
Qualcomm Inc. 149
Razer Inc. 150
Samsung Electronics 151
Sony Corporation 152
Timex Group Inc. 153
Xiaomi 154
11 Investing in Global Market: Risk Assessment and Management 155
11.1 Risk Evaluation of Global Market 155
11.2 Critical Success Factors (CSFs) 158
Related Reports and Products 161
Table 1. Snapshot of Global Smartwatch Market, 2019-2030 17
Table 2. Main Product Trends and Market Opportunities in Global Smartwatch Market 29
Table 3. Global Smartwatch Market by Product Type, 2019-2030, $ mn 36
Table 4. Global Smartwatch Market by Operating System, 2019-2030, $ mn 41
Table 5. Global Smartwatch Market by User Gender, 2019-2030, $ mn 48
Table 6. Global Smartwatch Market by Age Group, 2019-2030, $ mn 52
Table 7. Global Smartwatch Market by Distribution Channel, 2019-2030, $ mn 60
Table 8. Global Smartwatch Market by Application, 2019-2030, $ mn 64
Table 9. Global Smartwatch Market by Region, 2019-2030, $ mn 72
Table 10. Leading National Smartwatch Market, 2019 and 2030, $ mn 74
Table 11. North America Smartwatch Market by Country, 2019-2030, $ mn 77
Table 12. U.S. Smartwatch Market by Product Type, 2019-2030, $ mn 80
Table 13. U.S. Smartwatch Market by Operating System, 2019-2030, $ mn 80
Table 14. U.S. Smartwatch Market by Application, 2019-2030, $ mn 80
Table 15. Canada Smartwatch Market by Product Type, 2019-2030, $ mn 83
Table 16. Canada Smartwatch Market by Operating System, 2019-2030, $ mn 83
Table 17. Canada Smartwatch Market by Application, 2019-2030, $ mn 83
Table 18. Europe Smartwatch Market by Country, 2019-2030, $ mn 86
Table 19. Germany Smartwatch Market by Product Type, 2019-2030, $ mn 88
Table 20. Germany Smartwatch Market by Operating System, 2019-2030, $ mn 88
Table 21. Germany Smartwatch Market by Application, 2019-2030, $ mn 88
Table 22. UK Smartwatch Market by Product Type, 2019-2030, $ mn 90
Table 23. UK Smartwatch Market by Operating System, 2019-2030, $ mn 90
Table 24. UK Smartwatch Market by Application, 2019-2030, $ mn 90
Table 25. France Smartwatch Market by Product Type, 2019-2030, $ mn 92
Table 26. France Smartwatch Market by Operating System, 2019-2030, $ mn 92
Table 27. France Smartwatch Market by Application, 2019-2030, $ mn 92
Table 28. Spain Smartwatch Market by Product Type, 2019-2030, $ mn 94
Table 29. Spain Smartwatch Market by Operating System, 2019-2030, $ mn 94
Table 30. Spain Smartwatch Market by Application, 2019-2030, $ mn 94
Table 31. Italy Smartwatch Market by Product Type, 2019-2030, $ mn 96
Table 32. Italy Smartwatch Market by Operating System, 2019-2030, $ mn 96
Table 33. Italy Smartwatch Market by Application, 2019-2030, $ mn 96
Table 34. Smartwatch Market in Rest of Europe by Country, 2019-2030, $ mn 98
Table 35. APAC Smartwatch Market by Country, 2019-2030, $ mn 101
Table 36. Japan Smartwatch Market by Product Type, 2019-2030, $ mn 104
Table 37. Japan Smartwatch Market by Operating System, 2019-2030, $ mn 104
Table 38. Japan Smartwatch Market by Application, 2019-2030, $ mn 104
Table 39. China Smartwatch Market by Product Type, 2019-2030, $ mn 106
Table 40. China Smartwatch Market by Operating System, 2019-2030, $ mn 106
Table 41. China Smartwatch Market by Application, 2019-2030, $ mn 106
Table 42. Australia Smartwatch Market by Product Type, 2019-2030, $ mn 108
Table 43. Australia Smartwatch Market by Operating System, 2019-2030, $ mn 108
Table 44. Australia Smartwatch Market by Application, 2019-2030, $ mn 108
Table 45. India Smartwatch Market by Product Type, 2019-2030, $ mn 110
Table 46. India Smartwatch Market by Operating System, 2019-2030, $ mn 110
Table 47. India Smartwatch Market by Application, 2019-2030, $ mn 110
Table 48. South Korea Smartwatch Market by Product Type, 2019-2030, $ mn 112
Table 49. South Korea Smartwatch Market by Operating System, 2019-2030, $ mn 112
Table 50. South Korea Smartwatch Market by Application, 2019-2030, $ mn 112
Table 51. Smartwatch Market in Rest of APAC by Country, 2019-2030, $ mn 114
Table 52. Latin America Smartwatch Market by Country, 2019-2030, $ mn 117
Table 53. Argentina Smartwatch Market by Product Type, 2019-2030, $ mn 119
Table 54. Argentina Smartwatch Market by Operating System, 2019-2030, $ mn 119
Table 55. Argentina Smartwatch Market by Application, 2019-2030, $ mn 119
Table 56. Brazil Smartwatch Market by Product Type, 2019-2030, $ mn 121
Table 57. Brazil Smartwatch Market by Operating System, 2019-2030, $ mn 121
Table 58. Brazil Smartwatch Market by Application, 2019-2030, $ mn 121
Table 59. Mexico Smartwatch Market by Product Type, 2019-2030, $ mn 123
Table 60. Mexico Smartwatch Market by Operating System, 2019-2030, $ mn 123
Table 61. Mexico Smartwatch Market by Application, 2019-2030, $ mn 123
Table 62. RoW Smartwatch Market by Country, 2019-2030, $ mn 127
Table 63. UAE Smartwatch Market by Product Type, 2019-2030, $ mn 129
Table 64. UAE Smartwatch Market by Operating System, 2019-2030, $ mn 129
Table 65. UAE Smartwatch Market by Application, 2019-2030, $ mn 129
Table 66. Saudi Arabia Smartwatch Market by Product Type, 2019-2030, $ mn 131
Table 67. Saudi Arabia Smartwatch Market by Operating System, 2019-2030, $ mn 131
Table 68. Saudi Arabia Smartwatch Market by Application, 2019-2030, $ mn 131
Table 69. South Africa Smartwatch Market by Product Type, 2019-2030, $ mn 133
Table 70. South Africa Smartwatch Market by Operating System, 2019-2030, $ mn 133
Table 71. South Africa Smartwatch Market by Application, 2019-2030, $ mn 133
Table 72. Breakdown of Global Market by Key Vendor, 2019, % 137
Table 73. Apple, Inc.: Company Snapshot 140
Table 74. Apple, Inc.: Business Segmentation 140
Table 75. Apple, Inc.: Product Portfolio 141
Table 76. Apple, Inc.: Revenue, 2016-2018, $ mn 141
Table 77. Apple, Inc.: Recent Developments 141
Table 78. Risk Evaluation for Investing in Global Market, 2019-2030 156
Table 79. Critical Success Factors and Key Takeaways 159
Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 16
Figure 4. Global Smartwatch Market, 2019-2030, $ mn 19
Figure 5. Global Smartwatch Market by Volume, 2019-2030, million units 20
Figure 6. Average Selling Price of Smartwatch, 2019-2030, USD/unit 20
Figure 7. Primary Drivers and Impact Factors of Global Smartwatch Market 21
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 24
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 24
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 25
Figure 11. Primary Restraints and Impact Factors of Global Smartwatch Market 26
Figure 12. Porter's Fiver Forces Analysis of Global Smartwatch Market 32
Figure 13. Breakdown of Global Smartwatch Market by Product Type, 2019-2030, % of Revenue 36
Figure 14. Contribution to Global 2020-2030 Cumulative Revenue by Product Type, Value ($ mn) and Share (%) 37
Figure 15. Global Smartwatch Market: Extension, 2019-2030, $ mn 38
Figure 16. Global Smartwatch Market: Standalone, 2019-2030, $ mn 39
Figure 17. Global Smartwatch Market: Classical, 2019-2030, $ mn 40
Figure 18. Breakdown of Global Smartwatch Market by Operating System, 2019-2030, % of Revenue 41
Figure 19. Contribution to Global 2020-2030 Cumulative Revenue by Operating System, Value ($ mn) and Share (%) 42
Figure 20. Global Smartwatch Market: WatchOS, 2019-2030, $ mn 43
Figure 21. Global Smartwatch Market: Tizen, 2019-2030, $ mn 44
Figure 22. Global Smartwatch Market: Android, 2019-2030, $ mn 45
Figure 23. Global Smartwatch Market: Real-time Operating System (RTOS), 2019-2030, $ mn 46
Figure 24. Global Smartwatch Market: Other Operating Systems, 2019-2030, $ mn 47
Figure 25. Breakdown of Global Smartwatch Market by User Gender, 2019-2030, % of Revenue 48
Figure 26. Contribution to Global 2020-2030 Cumulative Revenue by User Gender, Value ($ mn) and Share (%) 49
Figure 27. Global Smartwatch Market: Men, 2019-2030, $ mn 50
Figure 28. Global Smartwatch Market: Women, 2019-2030, $ mn 51
Figure 29. Breakdown of Global Smartwatch Market by Age Group, 2019-2030, % of Revenue 52
Figure 30. Contribution to Global 2020-2030 Cumulative Revenue by Age Group, Value ($ mn) and Share (%) 53
Figure 31. Global Smartwatch Market: Age <18, 2019-2030, $ mn 54
Figure 32. Global Smartwatch Market: Age 18-24, 2019-2030, $ mn 55
Figure 33. Global Smartwatch Market: Age 25-34, 2019-2030, $ mn 56
Figure 34. Global Smartwatch Market: Age 35-44, 2019-2030, $ mn 57
Figure 35. Global Smartwatch Market: Age 45-54, 2019-2030, $ mn 58
Figure 36. Global Smartwatch Market: Age >55, 2019-2030, $ mn 59
Figure 37. Breakdown of Global Smartwatch Market by Distribution Channel, 2019-2030, % of Revenue 60
Figure 38. Contribution to Global 2020-2030 Cumulative Revenue by Distribution Channel, Value ($ mn) and Share (%) 61
Figure 39. Global Smartwatch Market: Online, 2019-2030, $ mn 62
Figure 40. Global Smartwatch Market: Offline, 2019-2030, $ mn 63
Figure 41. Breakdown of Global Smartwatch Market by Application, 2019-2030, % of Revenue 64
Figure 42. Contribution to Global 2020-2030 Cumulative Revenue by Application, Value ($ mn) and Share (%) 65
Figure 43. Global Smartwatch Market: Wellness, 2019-2030, $ mn 66
Figure 44. Global Smartwatch Market: Sports, 2019-2030, $ mn 67
Figure 45. Global Smartwatch Market: Medical and Healthcare, 2019-2030, $ mn 68
Figure 46. Global Smartwatch Market: Personal Assistance, 2019-2030, $ mn 69
Figure 47. Global Smartwatch Market: Other Applications, 2019-2030, $ mn 70
Figure 48. Global Market Snapshot by Region 71
Figure 49. Geographic Spread of Worldwide Smartwatch Market, 2019-2030, % of Revenue 72
Figure 50. Contribution to Global 2020-2030 Cumulative Revenue by Region, Value ($ mn) and Share (%) 73
Figure 51. North American Smartwatch Market, 2019-2030, $ mn 76
Figure 52. Breakdown of North America Smartwatch Market by Country, 2019 and 2030, % of Revenue 76
Figure 53. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 77
Figure 54. U.S. Smartwatch Market, 2019-2030, $ mn 79
Figure 55. Canada Smartwatch Market, 2019-2030, $ mn 82
Figure 56. European Smartwatch Market, 2019-2030, $ mn 85
Figure 57. Breakdown of European Smartwatch Market by Country, 2019 and 2030, % of Revenue 85
Figure 58. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 86
Figure 59. Smartwatch Market in Germany, 2019-2030, $ mn 87
Figure 60. Smartwatch Market in UK, 2019-2030, $ mn 89
Figure 61. Smartwatch Market in France, 2019-2030, $ mn 91
Figure 62. Smartwatch Market in Spain, 2019-2030, $ mn 93
Figure 63. Smartwatch Market in Italy, 2019-2030, $ mn 95
Figure 64. Smartwatch Market in Rest of Europe, 2019-2030, $ mn 97
Figure 65. Asia-Pacific Smartwatch Market, 2019-2030, $ mn 100
Figure 66. Breakdown of APAC Smartwatch Market by Country, 2019 and 2030, % of Revenue 100
Figure 67. Contribution to APAC 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 101
Figure 68. Smartwatch Market in Japan, 2019-2030, $ mn 103
Figure 69. Smartwatch Market in China, 2019-2030, $ mn 105
Figure 70. Smartwatch Market in Australia, 2019-2030, $ mn 107
Figure 71. Smartwatch Market in India, 2019-2030, $ mn 109
Figure 72. Smartwatch Market in South Korea, 2019-2030, $ mn 111
Figure 73. Smartwatch Market in Rest of APAC, 2019-2030, $ mn 113
Figure 74. Latin America Smartwatch Market, 2019-2030, $ mn 116
Figure 75. Breakdown of Latin America Smartwatch Market by Country, 2019 and 2030, % of Revenue 116
Figure 76. Contribution to Latin America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 117
Figure 77. Smartwatch Market in Argentina, 2019-2030, $ mn 118
Figure 78. Smartwatch Market in Brazil, 2019-2030, $ mn 120
Figure 79. Smartwatch Market in Mexico, 2019-2030, $ mn 122
Figure 80. Smartwatch Market in Rest of Latin America, 2019-2030, $ mn 124
Figure 81. Smartwatch Market in Rest of the World (RoW), 2019-2030, $ mn 126
Figure 82. Breakdown of RoW Smartwatch Market by Country, 2019 and 2030, % of Revenue 126
Figure 83. Contribution to RoW 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 127
Figure 84. Smartwatch Market in UAE, 2019-2030, $ mn 128
Figure 85. Smartwatch Market in Saudi Arabia, 2019-2030, $ mn 130
Figure 86. Smartwatch Market in South Africa, 2019-2030, $ mn 132
Figure 87. Growth Stage of Global Smartwatch Industry over the Forecast Period 135
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