Global Industrial Automation Equipment (IAE) Market by Equipment Type, Industry Vertical, and Region 2014-2025: Growth Opportunity and Business Strategy

  • Report Code : 341973
  • Pages : 209
  • Published On : Mar 2019
  • Industry : Telecom and IT
  • Format :

Choose License Type

Single User License: US$ 2,980
Multi User License: US$ 4,200
Corporate User License: US$ 5,200
GMD's analysis indicates that the cumulative revenue of global industrial automation equipment (IAE) market will reach $1,717.8 billion during 2019-2025, resulting from a continuous growth of 4.55% per annum over the forecast years. Highlighted with 64 tables and 76 figures, this 209-page report "Global Industrial Automation Equipment (IAE) Market by Equipment Type, Industry Vertical, and Region 2014-2025: Growth Opportunity and Business Strategy" is based on a comprehensive research of the entire global industrial automation equipment market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter's Fiver Forces The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global industrial automation equipment market in every aspect of the classification from perspectives of Equipment Type, Industry Vertical, and Region. Based on equipment type, the global market is segmented into the following sub-markets with annual revenue included for 2014-2025 (historical and forecast) for each section. • Automation Equipment Sector (further split into Discrete Controllers & Visualization, Process Control, Switchgear) • Power Transmission Equipment (further split into Rotary Products and Linear Products) • Motors and Motor Controls (further split into Motors & Generators and Motor Controls) Based on application in industrial verticals, the global market is segmented into the following sub-markets with annual revenue included for 2014-2025 (historical and forecast) for each section. • Oil & Gas • Automotive & Transportation • Mining & Metals • Machine Manufacturing • Energy and Power • Electrical & Electronics • Aerospace & Defense • Chemical Industry • Pharmaceuticals • Food & Beverages • Other Industries Geographically, the following regions together with the listed national markets are fully investigated: • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC) • Europe (Germany, UK, France, Spain, Italy, Rest of Europe) • North America (U.S. and Canada) • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) • RoW (Saudi Arabia, United Arab Emirates, Iran) For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Equipment Type and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted manufacture trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global industrial automation equipment market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: ABB Ltd. Azbil Corporation Bharat Heavy Electrical Ltd Danaher Corporation Emerson Electric Co. Fanuc Corp. General Electric Co. Hitachi, Ltd. Honeywell International Inc. Johnson Controls Inc Metso Corporation Mitsubishi Electric Corp. Nextnine Ltd NovaTech Process Solutions LLC Omron Corporation Rockwell Automation Inc. Samsung Electronics Schneider Electric SE Siemens AG Toshiba Machine Co., Ltd. Yaskawa Electric Corp. Yokogawa Electric Corporation (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents 1 Introduction 7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 9 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 12 1.2.3 Secondary Data 12 1.2.4 Primary Data 12 1.2.5 Data Filtration and Model Design 13 1.2.6 Market Size/Share Estimation 14 1.2.7 Research Limitations 15 1.3 Executive Summary 16 2 Market Overview and Qualitative Analysis 18 2.1 Market Size and Forecast 18 2.2 Major Growth Drivers 19 2.3 Market Restraints and Challenges 22 2.4 Emerging Opportunities and Market Trends 25 2.5 Porter's Fiver Forces Analysis 28 3 Segmentation of Global Market by Equipment Type 32 3.1 Market Overview by Equipment Type 32 3.2 Global Automation Equipment Market 2014-2025 35 3.3 Global Power Transmission Equipment Market 2014-2025 38 3.4 Global Motors and Motor Controls Market 2014-2025 41 4 Segmentation of Global Market by Industry Vertical 43 4.1 Market Overview by Industry Vertical 43 4.2 Global Industrial Automation Equipment Market for Oil & Gas Industry 2014-2025 46 4.3 Global Industrial Automation Equipment Market for Automotive & Transportation Industry 2014-2025 48 4.4 Global Industrial Automation Equipment Market for Mining & Metals Industry 2014-2025 49 4.5 Global Industrial Automation Equipment Market for Machine Manufacturing Industry 2014-2025 51 4.6 Global Industrial Automation Equipment Market for Energy and Power Industry 2014-2025 52 4.7 Global Industrial Automation Equipment Market for Electrical & Electronics Industry 2014-2025 53 4.8 Global Industrial Automation Equipment Market for Aerospace & Defense Industry 2014-2025 55 4.9 Global Industrial Automation Equipment Market for Chemical Industry 2014-2025 56 4.10 Global Industrial Automation Equipment Market for Pharmaceuticals Industry 2014-2025 58 4.11 Global Industrial Automation Equipment Market for Food & Beverages Industry 2014-2025 59 4.12 Global Industrial Automation Equipment Market for Other Industries 2014-2025 61 5 Segmentation of Global Market by Region 63 5.1 Geographic Market Overview by Region 2014-2025 63 5.2 North America Market 2014-2025 by Country 68 5.2.1 Overview of North America Market 68 5.2.2 U.S. Market 71 5.2.3 Canadian Market 74 5.3 European Market 2014-2025 by Country 76 5.3.1 Overview of European Market 76 5.3.2 Germany 79 5.3.3 UK 82 5.3.4 France 84 5.3.5 Spain 86 5.3.6 Italy 88 5.3.7 Rest of European Market 90 5.4 Asia-Pacific Market 2014-2025 by Country 91 5.4.1 Overview of Asia-Pacific Market 91 5.4.2 Japan 95 5.4.3 China 97 5.4.4 India 99 5.4.5 Australia 101 5.4.6 South Korea 103 5.4.7 Rest of APAC Region 105 5.5 Latin America Market 2014-2025 by Country 106 5.5.1 Argentina 109 5.5.2 Brazil 111 5.5.3 Mexico 113 5.5.4 Rest of Latin America Market 115 5.6 Rest of World Market 2014-2025 by Country 116 5.6.1 UAE 119 5.6.2 Saudi Arabia 121 5.6.3 Iran 123 5.6.4 Other National Markets 125 6 Competitive Landscape 126 6.1 Overview of Key Vendors 126 6.2 Company Profiles 130 7 Investing in Global Market: Risk Assessment and Management 203 7.1 Risk Evaluation of Global Market 203 7.2 Critical Success Factors (CSFs) 206 RELATED REPORTS AND PRODUCTS 209 List of Tables: Table 1. Snapshot of Global Industrial Automation Equipment Market, 2018-2025 17 Table 2. Main Product Trends and Market Opportunities in Global Industrial Automation Equipment Market 25 Table 3. Global Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 33 Table 4. Global Automation Equipment Market by Product, 2014-2025, $ bn 36 Table 5. Product Category and List of Automation Equipment Sector 37 Table 6. Global Power Transmission Equipment Market by Product, 2014-2025, $ bn 39 Table 7. Product Category and List of Power Transmission Equipment Sector 40 Table 8. Global Motors and Motor Controls Market by Product, 2014-2025, $ bn 42 Table 9. Product Category and List of Motors and Motor Controls Sector 42 Table 10. Global Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 44 Table 11. Global Industrial Automation Equipment Market by Region, 2014-2025, $ bn 64 Table 12. Leading National Industrial Automation Equipment Market by Revenue, 2018 and 2025, $ mn 67 Table 13. North America Industrial Automation Equipment Market by Country, 2014-2025, $ mn 70 Table 14. U.S. Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 72 Table 15. U.S. Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 72 Table 16. Canada Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 75 Table 17. Canada Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 75 Table 18. Europe Industrial Automation Equipment Market by Country, 2014-2025, $ mn 78 Table 19. Germany Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 80 Table 20. Germany Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 80 Table 21. UK Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 83 Table 22. UK Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 83 Table 23. France Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 85 Table 24. France Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 85 Table 25. Spain Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 87 Table 26. Spain Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 87 Table 27. Italy Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 89 Table 28. Italy Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 89 Table 29. APAC Industrial Automation Equipment Market by Country, 2014-2025, $ mn 93 Table 30. Japan Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 96 Table 31. Japan Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 96 Table 32. China Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 98 Table 33. China Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 98 Table 34. India Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 100 Table 35. India Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 100 Table 36. Australia Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 102 Table 37. Australia Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 102 Table 38. South Korea Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 104 Table 39. South Korea Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 104 Table 40. Latin America Industrial Automation Equipment Market by Country, 2014-2025, $ mn 108 Table 41. Argentina Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 110 Table 42. Argentina Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 110 Table 43. Brazil Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 112 Table 44. Brazil Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 112 Table 45. Mexico Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 114 Table 46. Mexico Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 114 Table 47. RoW Industrial Automation Equipment Market by Country, 2014-2025, $ mn 118 Table 48. UAE Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 120 Table 49. UAE Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 120 Table 50. Saudi Arabia Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 122 Table 51. Saudi Arabia Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 122 Table 52. Iran Industrial Automation Equipment Market by Equipment Type, 2014-2025, $ bn 124 Table 53. Iran Industrial Automation Equipment Market by Industry Vertical, 2014-2025, $ bn 124 Table 54. ABB Revenue by Business Division, 2015-2017, $ million 131 Table 55. ABB Revenue by Region, 2015-2017, $ million 133 Table 56. Emerson Electric Co.: Sales, Earnings and Assets by Business Division, 2015-2017, $ million 145 Table 57. Emerson Electric Co.: Sales by Region, 2015-2017, $ million 145 Table 58. General Electric: Revenue, Net Income and Assets, 2007-2017, $ million 152 Table 59. Honeywell International Inc: Revenue, Net Income and Assets, 2007-2017, $ million 160 Table 60. Honeywell International Inc.: Sales by Business Division, 2014-2017, $ million 162 Table 61. Samsung Electronics Major Products by Business Division, 2017 179 Table 62. Siemens AG: Revenue, Net Income and Assets, 2013-2017, €billion 190 Table 63. Risk Evaluation for Investing in Global Market, 2018-2025 204 Table 64. Critical Success Factors and Key Takeaways 207 List of Figures: Figure 1. Research Method Flow Chart 11 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14 Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 16 Figure 4. Global Industrial Automation Equipment Market by Revenue, 2014-2025, $ bn 18 Figure 5. Primary Drivers and Impact Factors of Global Industrial Automation Equipment Market 19 Figure 6. Primary Restraints and Impact Factors of Global Industrial Automation Equipment Market 22 Figure 7. Porter's Fiver Forces Analysis of Global Industrial Automation Equipment Market 28 Figure 8. Breakdown of Global Industrial Automation Equipment Market by Equipment Type, 2018-2025, % of Revenue 33 Figure 9. Contribution to Global 2019-2025 Cumulative Revenue by Equipment Type, Value ($ bn) and Share (%) 34 Figure 10. Global Automation Equipment Market, 2014-2025, $ bn 36 Figure 11. Global Power Transmission Equipment Market, 2014-2025, $ bn 39 Figure 12. Global Motors and Motor Controls Market, 2014-2025, $ bn 41 Figure 13. Breakdown of Global Industrial Automation Equipment Market by Industry Vertical, 2018-2025, % of Revenue 44 Figure 14. Contribution to Global 2019-2025 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 45 Figure 15. Global IAE Market for Oil & Gas Industry, 2014-2025, $ bn 47 Figure 16. Global IAE Market for Automotive & Transportation Industry, 2014-2025, $ bn 48 Figure 17. Global IAE Market for Mining & Metals Industry, 2014-2025, $ bn 50 Figure 18. Global IAE Market for Machine Manufacturing Industry, 2014-2025, $ bn 51 Figure 19. Global IAE Market for Energy and Power Industry, 2014-2025, $ bn 52 Figure 20. Global IAE Market for Electrical & Electronics Industry, 2014-2025, $ bn 54 Figure 21. Global IAE Market for Aerospace & Defense Industry, 2014-2025, $ bn 55 Figure 22. Global IAE Market for Chemical Industry, 2014-2025, $ bn 57 Figure 23. Global IAE Market for Pharmaceuticals Industry, 2014-2025, $ bn 58 Figure 24. Global IAE Market for Food & Beverages Industry, 2014-2025, $ bn 60 Figure 25. Global IAE Market for Other Industries, 2014-2025, $ bn 62 Figure 26. Geographic Spread of Worldwide Industrial Automation Equipment Market, 2018-2025, % of Revenue 64 Figure 27. Contribution to Global 2019-2025 Cumulative Revenue by Region, Value ($ bn) and Share (%) 66 Figure 28. North American Industrial Automation Equipment Market, 2014-2025, $ bn 69 Figure 29. Breakdown of North America Industrial Automation Equipment Market by Country, 2018 and 2025, % of Revenue 69 Figure 30. Contribution to North America 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 70 Figure 31. U.S. Industrial Automation Equipment Market by Revenue, 2014-2025, $ mn 71 Figure 32. Canada Industrial Automation Equipment Market by Revenue, 2014-2025, $ mn 74 Figure 33. European Industrial Automation Equipment Market by Revenue, 2014-2025, $ bn 77 Figure 34. Breakdown of European Industrial Automation Equipment Market by Country, 2018 and 2025, % of Revenue 77 Figure 35. Contribution to Europe 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 78 Figure 36. Industrial Automation Equipment Market in Germany by Revenue, 2014-2025, $ mn 79 Figure 37. Industrial Automation Equipment Market in UK by Revenue, 2014-2025, $ mn 82 Figure 38. Industrial Automation Equipment Market in France by Revenue, 2014-2025, $ mn 84 Figure 39. Industrial Automation Equipment Market in Spain by Revenue, 2014-2025, $ mn 86 Figure 40. Industrial Automation Equipment Market in Italy by Revenue, 2014-2025, $ mn 88 Figure 41. Industrial Automation Equipment Market in Rest of Europe by Revenue, 2014-2025, $ mn 90 Figure 42. Asia-Pacific Industrial Automation Equipment Market by Revenue, 2014-2025, $ bn 92 Figure 43. Breakdown of APAC Industrial Automation Equipment Market by Country, 2018 and 2025, % of Revenue 92 Figure 44. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 94 Figure 45. Industrial Automation Equipment Market in Japan by Revenue, 2014-2025, $ mn 95 Figure 46. Industrial Automation Equipment Market in China by Revenue, 2014-2025, $ mn 97 Figure 47. Industrial Automation Equipment Market in India by Revenue, 2014-2025, $ mn 99 Figure 48. Industrial Automation Equipment Market in Australia by Revenue, 2014-2025, $ mn 101 Figure 49. Industrial Automation Equipment Market in South Korea by Revenue, 2014-2025, $ mn 103 Figure 50. Industrial Automation Equipment Market in Rest of APAC by Revenue, 2014-2025, $ mn 105 Figure 51. Latin America Industrial Automation Equipment Market by Revenue, 2014-2025, $ bn 107 Figure 52. Breakdown of Latin America Industrial Automation Equipment Market by Country, 2018 and 2025, % of Revenue 107 Figure 53. Contribution to Latin America 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 108 Figure 54. Industrial Automation Equipment Market in Argentina by Revenue, 2014-2025, $ mn 109 Figure 55. Industrial Automation Equipment Market in Brazil by Revenue, 2014-2025, $ mn 111 Figure 56. Industrial Automation Equipment Market in Mexico by Revenue, 2014-2025, $ mn 113 Figure 57. Industrial Automation Equipment Market in Rest of Latin America by Revenue, 2014-2025, $ mn 115 Figure 58. Industrial Automation Equipment Market in Rest of the World (RoW) by Revenue, 2014-2025, $ bn 117 Figure 59. Breakdown of RoW Industrial Automation Equipment Market by Country, 2018 and 2025, % of Revenue 117 Figure 60. Contribution to RoW 2019-2025 Cumulative Revenue by Country, Value ($ mn) and Share (%) 118 Figure 61. Industrial Automation Equipment Market in UAE by Revenue, 2014-2025, $ mn 119 Figure 62. Industrial Automation Equipment Market in Saudi Arabia by Revenue, 2014-2025, $ mn 121 Figure 63. Industrial Automation Equipment Market in Iran by Revenue, 2014-2025, $ mn 123 Figure 64. Growth Stage of Global Industrial Automation Equipment Industry over the Forecast Period 126 Figure 65. Market Share of Leading IAE Vendors, 2018 128 Figure 66. Company Overview of ABB as of 2017 130 Figure 67. Samsung Electronics Financial Summary by Division, 2014-2016, KRW million 180 Figure 68. Total Revenue and Consumer Electronics Revenue of Samsung Electronics, 2015-2016, $bn 181 Figure 69. Samsung Electronics: Regional Segmentation of Revenue, 2017, % 181 Figure 70. Company Overview and Key Figures of Schneider Electric as of 2016 184 Figure 71. Schneider Electric: Sales Revenue by Business Segment, % of 2016 Revenue 185 Figure 72. Schneider Electric: Sales Revenue by Region, % of 2016 Revenue 185 Figure 73. Toshiba Machine Revenue by Business Segment, 2017, % 194 Figure 74. Toshiba Machine Revenue by Region in 2017, % 194 Figure 75. Yaskawa Net Sales by Business Segment, 2018, % 196 Figure 76. Yaskawa Revenue by Region in 2018, % 197

Industrial Process Control System Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Industrial Process Control System Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, m...

Industrial Grade Intelligent Data Terminal Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Industrial Grade Intelligent Data Terminal Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive lan...

Industrial Drone Technology Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Industrial Drone Technology Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, manufac...

Line Scan Industrial Camera Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Line Scan Industrial Camera Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, manufac...

Construction Equipment Engines Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Construction Equipment Engines Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, manu...

Industrial Decontamination Services Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Industrial Decontamination Services Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape,...

Reverse Osmosis Equipment Rental Service Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Reverse Osmosis Equipment Rental Service Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive lands...

Industrial Control Security Management Platform Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Industrial Control Security Management Platform Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitiv...

Autonomous Heavy Construction Equipment Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Autonomous Heavy Construction Equipment Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landsc...

Mining Equipment Maintenance Software Market Size And Share Analysis - Growth Trends And Forecasts (2024-2031)...

The Mining Equipment Maintenance Software Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscap...