Table of Contents
1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.2 Major Growth Drivers 22
2.3 Market Restraints and Challenges 25
2.4 Emerging Opportunities and Market Trends 28
2.5 Porter's Fiver Forces Analysis 31
3 Segmentation of Global Market by Technology 36
3.1 Market Overview by Technology 36
3.2 Global Healthcare Augmented Reality (AR) Market 2015-2026 39
3.2.1 Marker-based Augmented Reality 41
3.2.2 Markerless Augmented Reality 42
3.3 Global Healthcare Virtual Reality (VR) Market 2015-2026 43
3.3.1 Nonimmersive Technology 45
3.2.2 Semi-Immersive and Fully Immersive Technology 46
4 Segmentation of Global Market by Offering 47
4.1 Market Overview by Offering 47
4.2 Global Hardware Market of Healthcare AR and VR 2015-2026 50
4.3 Global Software Market of Healthcare AR and VR 2015-2026 52
4.4 Global Service Market of Healthcare AR and VR 2015-2026 54
5 Segmentation of Global Market by Device Type 56
5.1 Market Overview by Device Type 56
5.2 Global AR Devices Market 2015-2026 59
5.2.1 Head-Mounted Display (HMD) 61
5.2.2 Handheld Device 62
5.3 Global VR Devices Market 2015-2026 63
5.3.1 Head-Mounted Display (HMD) 65
5.3.2 Gesture-Tracking Device 66
5.3.3 Projector & Display Wall 67
6 Segmentation of Global Market by Application 68
6.1 Market Overview by Application 68
6.2 Global Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 71
6.3 Global Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 72
6.4 Global Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 73
6.5 Global Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 74
6.6 Global Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 75
6.7 Global Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 76
6.8 Global Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 77
6.9 Global Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 78
7 Segmentation of Global Market by End-user 79
7.1 Market Overview by End-user 79
7.2 Global Healthcare AR and VR Market in Academic Institutes 2015-2026 82
7.3 Global Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 83
7.4 Global Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 84
7.5 Global Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 85
7.6 Global Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 86
7.7 Global Healthcare AR and VR Market in Other End Users 2015-2026 87
8 Segmentation of Global Market by Region 88
8.1 Geographic Market Overview by Region 2015-2026 88
8.2 North America Market 2015-2026 by Country 92
8.2.1 Overview of North America Market 92
8.2.2 U.S. Market 95
8.2.3 Canadian Market 98
8.3 European Market 2015-2026 by Country 100
8.3.1 Overview of European Market 100
8.3.2 UK 103
8.3.3 France 105
8.3.4 Germany 107
8.3.5 Spain 110
8.3.6 Italy 112
8.3.7 Russia 114
8.3.8 Rest of European Market 116
8.4 Asia-Pacific Market 2015-2026 by Country 117
8.4.1 Overview of Asia-Pacific Market 117
8.4.2 China 121
8.4.3 Japan 123
8.4.4 India 126
8.4.5 Australia 128
8.4.6 South Korea 130
8.4.7 Rest of APAC Region 132
8.5 Latin America Market 2015-2026 by Country 133
8.5.1 Argentina 136
8.5.2 Brazil 138
8.5.3 Mexico 140
8.5.4 Rest of Latin America Market 142
8.6 Rest of World Market 2015-2026 by Country 143
8.6.1 Saudi Arabia 146
8.6.2 South Africa 148
8.6.3 UAE 150
8.6.4 Other National Markets 152
9 Competitive Landscape 153
9.1 Overview of Key Vendors 153
9.2 Company Profiles 156
10 Investing in Global Market: Risk Assessment and Management 178
10.1 Risk Evaluation of Global Market 178
10.2 Critical Success Factors (CSFs) 181
RELATED REPORTS AND PRODUCTS 184
List of Tables:
Table 1. Snapshot of Global Healthcare Augmented Reality and Virtual Reality Market, 2018-2026 19
Table 2. Main Product Trends and Market Opportunities in Global Healthcare Augmented Reality and Virtual Reality Market 28
Table 3. Global Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 37
Table 4. Global Healthcare Augmented Reality Market by Technology, 2015-2026, $ mn 40
Table 5. Global Healthcare Marker-based AR Market by Technology, 2015-2026, $ mn 41
Table 6. Global Healthcare Markerless Augmented Reality Market by Technology, 2015-2026, $ mn 42
Table 7. Global Healthcare Virtual Reality Market by Technology, 2015-2026, $ mn 44
Table 8. Global Healthcare Augmented Reality and Virtual Reality Market by Offering, 2015-2026, $ mn 48
Table 9. Global Healthcare AR and VR Hardware Market by Type, 2015-2026, $ mn 51
Table 10. Global Healthcare AR and VR Software Market by Type, 2015-2026, $ mn 53
Table 11. Global Healthcare AR and VR Software Market by Type, 2015-2026, $ mn 55
Table 12. Global Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ mn 57
Table 13. Global Augmented Reality Devices Market by Type, 2015-2026, $ mn 60
Table 14. Global Virtual Reality Devices Market by Type, 2015-2026, $ mn 64
Table 15. Global Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 69
Table 16. Global Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 80
Table 17. Global Healthcare Augmented Reality and Virtual Reality Market by Region, 2015-2026, $ mn 89
Table 18. Leading National Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2018 and 2026, $ mn 91
Table 19. North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 94
Table 20. U.S. Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 96
Table 21. U.S. Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 96
Table 22. U.S. Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 96
Table 23. Canada Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 99
Table 24. Canada Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 99
Table 25. Canada Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 99
Table 26. Europe Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 102
Table 27. UK Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 104
Table 28. UK Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 104
Table 29. UK Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 104
Table 30. France Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 106
Table 31. France Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 106
Table 32. France Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 106
Table 33. Germany Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 108
Table 34. Germany Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 108
Table 35. Germany Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 108
Table 36. Spain Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 111
Table 37. Spain Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 111
Table 38. Spain Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 111
Table 39. Italy Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 113
Table 40. Italy Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 113
Table 41. Italy Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 113
Table 42. Russia Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 115
Table 43. Russia Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 115
Table 44. Russia Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 115
Table 45. APAC Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 119
Table 46. China Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 122
Table 47. China Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 122
Table 48. China Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 122
Table 49. Japan Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 125
Table 50. Japan Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 125
Table 51. Japan Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 125
Table 52. India Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 127
Table 53. India Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 127
Table 54. India Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 127
Table 55. Australia Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 129
Table 56. Australia Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 129
Table 57. Australia Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 129
Table 58. South Korea Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 131
Table 59. South Korea Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 131
Table 60. South Korea Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 131
Table 61. Latin America Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 135
Table 62. Argentina Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 137
Table 63. Argentina Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 137
Table 64. Argentina Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 137
Table 65. Brazil Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 139
Table 66. Brazil Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 139
Table 67. Brazil Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 139
Table 68. Mexico Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 141
Table 69. Mexico Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 141
Table 70. Mexico Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 141
Table 71. RoW Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 145
Table 72. Saudi Arabia Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 147
Table 73. Saudi Arabia Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 147
Table 74. Saudi Arabia Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 147
Table 75. South Africa Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 149
Table 76. South Africa Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 149
Table 77. South Africa Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 149
Table 78. UAE Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 151
Table 79. UAE Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 151
Table 80. UAE Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 151
Table 81. Risk Evaluation for Investing in Global Market, 2018-2026 179
Table 82. Critical Success Factors and Key Takeaways 182
List of Figures:
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 18
Figure 4. Global Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 21
Figure 5. Primary Drivers and Impact Factors of Global Healthcare Augmented Reality and Virtual Reality Market 22
Figure 6. Primary Restraints and Impact Factors of Global Healthcare Augmented Reality and Virtual Reality Market 25
Figure 7. Porter's Fiver Forces Analysis of Global Healthcare Augmented Reality and Virtual Reality Market 31
Figure 8. Breakdown of Global Healthcare Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 37
Figure 9. Contribution to Global 2019-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 38
Figure 10. Global Healthcare Augmented Reality (AR) Market, 2015-2026, $ mn 39
Figure 11. Global Healthcare Virtual Reality (VR) Market, 2015-2026, $ mn 43
Figure 12. Breakdown of Global Healthcare Augmented Reality and Virtual Reality Market by Offering, 2018-2026, % of Revenue 48
Figure 13. Contribution to Global 2019-2026 Cumulative Revenue by Offering, Value ($ mn) and Share (%) 49
Figure 14. Global Hardware Market of Healthcare AR and VR, 2015-2026, $ mn 50
Figure 15. Global Software Market of Healthcare AR and VR, 2015-2026, $ mn 52
Figure 16. Global Service Market of Healthcare AR and VR, 2015-2026, $ mn 54
Figure 17. Breakdown of Global Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 57
Figure 18. Contribution to Global 2019-2026 Cumulative Revenue by Device Type, Value ($ mn) and Share (%) 58
Figure 19. Global AR Devices Market, 2015-2026, $ mn 59
Figure 20. Global VR Devices Market, 2015-2026, $ mn 63
Figure 21. Breakdown of Global Healthcare Augmented Reality and Virtual Reality Market by Application, 2018-2026, % of Revenue 69
Figure 22. Contribution to Global 2019-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 70
Figure 23. Global Healthcare Augmented Reality and Virtual Reality Market for Surgery, 2015-2026, $ mn 71
Figure 24. Global Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology, 2015-2026, $ mn 72
Figure 25. Global Healthcare Augmented Reality and Virtual Reality Market for Pain Management, 2015-2026, $ mn 73
Figure 26. Global Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis, 2015-2026, $ mn 74
Figure 27. Global Healthcare Augmented Reality and Virtual Reality Market for Diagnosis, 2015-2026, $ mn 75
Figure 28. Global Healthcare Augmented Reality and Virtual Reality Market for Fitness Management, 2015-2026, $ mn 76
Figure 29. Global Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET), 2015-2026, $ mn 77
Figure 30. Global Healthcare Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ mn 78
Figure 31. Breakdown of Global Healthcare Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 80
Figure 32. Contribution to Global 2019-2026 Cumulative Revenue by End-user, Value ($ mn) and Share (%) 81
Figure 33. Global Healthcare AR and VR Market in Academic Institutes, 2015-2026, $ mn 82
Figure 34. Global Healthcare AR and VR Market in Hospitals and Clinics, 2015-2026, $ mn 83
Figure 35. Global Healthcare AR and VR Market in Research and Diagnostics Laboratories, 2015-2026, $ mn 84
Figure 36. Global Healthcare AR and VR Market in Pharma Companies and Research Centers, 2015-2026, $ mn 85
Figure 37. Global Healthcare AR and VR Market in Advertising and Government Agencies, 2015-2026, $ mn 86
Figure 38. Global Healthcare AR and VR Market in Other End Users, 2015-2026, $ mn 87
Figure 39. Global Market Snapshot 88
Figure 40. Geographic Spread of Worldwide Healthcare Augmented Reality and Virtual Reality Market, 2018-2026, % of Revenue 89
Figure 41. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%) 90
Figure 42. North American Healthcare Augmented Reality and Virtual Reality Market, 2015-2026, $ mn 93
Figure 43. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 93
Figure 44. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 94
Figure 45. U.S. Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 95
Figure 46. Canada Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 98
Figure 47. European Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 101
Figure 48. Breakdown of European Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 101
Figure 49. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 102
Figure 50. Healthcare Augmented Reality and Virtual Reality Market in UK by Revenue, 2015-2026, $ mn 103
Figure 51. Healthcare Augmented Reality and Virtual Reality Market in France by Revenue, 2015-2026, $ mn 105
Figure 52. Healthcare Augmented Reality and Virtual Reality Market in Germany by Revenue, 2015-2026, $ mn 107
Figure 53. Healthcare Augmented Reality and Virtual Reality Market in Spain by Revenue, 2015-2026, $ mn 110
Figure 54. Healthcare Augmented Reality and Virtual Reality Market in Italy by Revenue, 2015-2026, $ mn 112
Figure 55. Healthcare Augmented Reality and Virtual Reality Market in Russia by Revenue, 2015-2026, $ mn 114
Figure 56. Healthcare Augmented Reality and Virtual Reality Market in Rest of Europe by Revenue, 2015-2026, $ mn 116
Figure 57. Asia-Pacific Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 118
Figure 58. Breakdown of APAC Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 118
Figure 59. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 120
Figure 60. Healthcare Augmented Reality and Virtual Reality Market in China by Revenue, 2015-2026, $ mn 121
Figure 61. Healthcare Augmented Reality and Virtual Reality Market in Japan by Revenue, 2015-2026, $ mn 124
Figure 62. Healthcare Augmented Reality and Virtual Reality Market in India by Revenue, 2015-2026, $ mn 126
Figure 63. Healthcare Augmented Reality and Virtual Reality Market in Australia by Revenue, 2015-2026, $ mn 128
Figure 64. Healthcare Augmented Reality and Virtual Reality Market in South Korea by Revenue, 2015-2026, $ mn 130
Figure 65. Healthcare Augmented Reality and Virtual Reality Market in Rest of APAC by Revenue, 2015-2026, $ mn 132
Figure 66. Latin America Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 134
Figure 67. Breakdown of Latin America Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 134
Figure 68. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 135
Figure 69. Healthcare Augmented Reality and Virtual Reality Market in Argentina by Revenue, 2015-2026, $ mn 136
Figure 70. Healthcare Augmented Reality and Virtual Reality Market in Brazil by Revenue, 2015-2026, $ mn 138
Figure 71. Healthcare Augmented Reality and Virtual Reality Market in Mexico by Revenue, 2015-2026, $ mn 140
Figure 72. Healthcare Augmented Reality and Virtual Reality Market in Rest of Latin America by Revenue, 2015-2026, $ mn 142
Figure 73. Healthcare Augmented Reality and Virtual Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, $ mn 144
Figure 74. Breakdown of RoW Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 144
Figure 75. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 145
Figure 76. Healthcare Augmented Reality and Virtual Reality Market in Saudi Arabia by Revenue, 2015-2026, $ mn 146
Figure 77. Healthcare Augmented Reality and Virtual Reality Market in South Africa by Revenue, 2015-2026, $ mn 148
Figure 78. Healthcare Augmented Reality and Virtual Reality Market in UAE by Revenue, 2015-2026, $ mn 150
Figure 79. Growth Stage of Global Healthcare Augmented Reality and Virtual Reality Industry over the Forecast Period 153