GMD predicts the revenue of global digital advertising market to reach $664.7 billion by 2026, representing a 2019-2026 CAGR of 11.29%. The digital ad is becoming the lion's share in the whole pie of media advertising.
Highlighted with 72 tables and 73 figures, this 156-page report "Global Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Region 2015-2026: Growth Opportunity and Business Strategy" is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter's Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others
Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
• Others
Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Qualitative Analysis 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 19
2.3 Market Restraints and Challenges 22
2.4 Emerging Opportunities and Market Trends 25
2.5 Porter's Fiver Forces Analysis 28
3 Segmentation of Global Market by Platform 32
3.1 Market Overview by Platform 32
3.2 Global Mobile Advertising Market 2015-2026 35
3.3 Global Desktop Advertising Market 2015-2026 39
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 40
4 Segmentation of Global Market by Ad Format 41
4.1 Market Overview by Ad Format 41
4.2 Global Digital Display Ad Market 2015-2026 44
4.3 Global Internet Paid Search Ad Market 2015-2026 46
4.4 Global Social Media Ad Market 2015-2026 48
4.5 Global Online Video Ad Market 2015-2026 50
4.6 Global Market of Other Digital Ad Formats 2015-2026 52
5 Segmentation of Global Market by Industry Vertical 54
5.1 Market Overview by Industry Vertical 54
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 57
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 59
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 60
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 62
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 63
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 64
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 65
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 66
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 67
5.11 Global Digital Advertising Market for Other Industries 2015-2026 68
6 Segmentation of Global Market by Region 69
6.1 Geographic Market Overview by Region 2015-2026 69
6.2 North America Market 2015-2026 by Country 74
6.2.1 Overview of North America Market 74
6.2.2 U.S. Market 77
6.2.3 Canadian Market 80
6.3 European Market 2015-2026 by Country 82
6.3.1 Overview of European Market 82
6.3.2 Germany 85
6.3.3 UK 88
6.3.4 France 90
6.3.5 Russia 92
6.3.6 Italy 94
6.3.7 Rest of European Market 96
6.4 Asia-Pacific Market 2015-2026 by Country 97
6.4.1 Overview of Asia-Pacific Market 97
6.4.2 Japan 101
6.4.3 China 103
6.4.4 Indonesia 105
6.4.5 Australia 107
6.4.6 South Korea 109
6.4.7 Rest of APAC Region 111
6.5 Latin America Market 2015-2026 by Country 112
6.5.1 Argentina 115
6.5.2 Brazil 117
6.5.3 Mexico 119
6.5.4 Rest of Latin America Market 121
6.6 Rest of World Market 2015-2026 by Country 122
6.6.1 UAE 125
6.6.2 Saudi Arabia 127
6.6.3 Egypt 129
6.6.4 Other National Markets 131
7 Competitive Landscape 132
7.1 Overview of Key Vendors 132
7.2 Company Profiles 136
8 Investing in Global Market: Risk Assessment and Management 150
8.1 Risk Evaluation of Global Market 150
8.2 Critical Success Factors (CSFs) 153
RELATED REPORTS AND PRODUCTS 156
List of Tables:
Table 1. Snapshot of Global Digital Advertising Market, 2018-2026 16
Table 2. Main Product Trends and Market Opportunities in Global Digital Advertising Market 25
Table 3. Global Digital Advertising Market by Platform, 2015-2026, $ bn 33
Table 4. Global Mobile Advertising Market by Channel, 2015-2026, $ bn 36
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 37
Table 6. Global Digital Advertising Market by Ad Format, 2015-2026, $ bn 42
Table 7. Global Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 45
Table 8. Global Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 55
Table 9. Global Digital Advertising Market by Region, 2015-2026, $ bn 70
Table 10. Leading National Digital Advertising Market by Revenue, 2018 and 2026, $ mn 73
Table 11. North America Digital Advertising Market by Country, 2015-2026, $ mn 76
Table 12. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 78
Table 13. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 78
Table 14. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 78
Table 15. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 81
Table 16. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 81
Table 17. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 81
Table 18. Europe Digital Advertising Market by Country, 2015-2026, $ mn 84
Table 19. Germany Digital Advertising Market by Platform, 2015-2026, $ mn 86
Table 20. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn 86
Table 21. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 86
Table 22. UK Digital Advertising Market by Platform, 2015-2026, $ mn 89
Table 23. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn 89
Table 24. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 89
Table 25. France Digital Advertising Market by Platform, 2015-2026, $ mn 91
Table 26. France Digital Advertising Market by Ad Format, 2015-2026, $ mn 91
Table 27. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 91
Table 28. Russia Digital Advertising Market by Platform, 2015-2026, $ mn 93
Table 29. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn 93
Table 30. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 93
Table 31. Italy Digital Advertising Market by Platform, 2015-2026, $ mn 95
Table 32. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn 95
Table 33. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 95
Table 34. APAC Digital Advertising Market by Country, 2015-2026, $ mn 99
Table 35. Japan Digital Advertising Market by Platform, 2015-2026, $ mn 102
Table 36. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn 102
Table 37. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 102
Table 38. China Digital Advertising Market by Platform, 2015-2026, $ mn 104
Table 39. China Digital Advertising Market by Ad Format, 2015-2026, $ mn 104
Table 40. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 104
Table 41. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn 106
Table 42. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn 106
Table 43. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 106
Table 44. Australia Digital Advertising Market by Platform, 2015-2026, $ mn 108
Table 45. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn 108
Table 46. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 108
Table 47. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn 110
Table 48. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn 110
Table 49. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 110
Table 50. Latin America Digital Advertising Market by Country, 2015-2026, $ mn 114
Table 51. Argentina Digital Advertising Market by Platform, 2015-2026, $ mn 116
Table 52. Argentina Digital Advertising Market by Ad Format, 2015-2026, $ mn 116
Table 53. Argentina Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 116
Table 54. Brazil Digital Advertising Market by Platform, 2015-2026, $ mn 118
Table 55. Brazil Digital Advertising Market by Ad Format, 2015-2026, $ mn 118
Table 56. Brazil Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 118
Table 57. Mexico Digital Advertising Market by Platform, 2015-2026, $ mn 120
Table 58. Mexico Digital Advertising Market by Ad Format, 2015-2026, $ mn 120
Table 59. Mexico Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 120
Table 60. RoW Digital Advertising Market by Country, 2015-2026, $ mn 124
Table 61. UAE Digital Advertising Market by Platform, 2015-2026, $ mn 126
Table 62. UAE Digital Advertising Market by Ad Format, 2015-2026, $ mn 126
Table 63. UAE Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 126
Table 64. Saudi Arabia Digital Advertising Market by Platform, 2015-2026, $ mn 128
Table 65. Saudi Arabia Digital Advertising Market by Ad Format, 2015-2026, $ mn 128
Table 66. Saudi Arabia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 128
Table 67. Egypt Digital Advertising Market by Platform, 2015-2026, $ mn 130
Table 68. Egypt Digital Advertising Market by Ad Format, 2015-2026, $ mn 130
Table 69. Egypt Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 130
Table 70. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 134
Table 71. Risk Evaluation for Investing in Global Market, 2018-2026 151
Table 72. Critical Success Factors and Key Takeaways 154
List of Figures:
Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 15
Figure 4. Global Digital Advertising Market by Revenue, 2015-2026, $ bn 17
Figure 5. Share of Digital Ad in Overall Media Ad in Global Market, 2015-2026, % Revenue 18
Figure 6. Primary Drivers and Impact Factors of Global Digital Advertising Market 19
Figure 7. Primary Restraints and Impact Factors of Global Digital Advertising Market 22
Figure 8. Porter's Fiver Forces Analysis of Global Digital Advertising Market 28
Figure 9. Breakdown of Global Digital Advertising Market by Platform, 2018-2026, % of Revenue 33
Figure 10. Contribution to Global 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 34
Figure 11. Global Mobile Advertising Market, 2015-2026, $ bn 36
Figure 12. Mobile Internet Users, 2018-2022, billion 37
Figure 13. Comparison of Mobile Web and Mobile In-App 38
Figure 14. Global Desktop Advertising Market, 2015-2026, $ bn 39
Figure 15. Global Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 40
Figure 16. Breakdown of Global Digital Advertising Market by Ad Format, 2018-2026, % of Revenue 42
Figure 17. Contribution to Global 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 43
Figure 18. Global Digital Display Ad Market, 2015-2026, $ bn 45
Figure 19. Global Internet Paid Search Advertising Market, 2015-2026, $ bn 47
Figure 20. Global Social Media Advertising Market, 2015-2026, $ bn 49
Figure 21. Global Online Video Advertising Market, 2015-2026, $ bn 51
Figure 22. Global Market of Other Digital Ad Formats, 2015-2026, $ bn 53
Figure 23. Breakdown of Global Digital Advertising Market by Industry Vertical, 2018-2026, % of Revenue 55
Figure 24. Contribution to Global 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 56
Figure 25. Global Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 58
Figure 26. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 59
Figure 27. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 61
Figure 28. Global Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 62
Figure 29. Global Digital Advertising Market for Travel Industry, 2015-2026, $ bn 63
Figure 30. Global Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 64
Figure 31. Global Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 65
Figure 32. Global Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 66
Figure 33. Global Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 67
Figure 34. Global Digital Advertising Market for Other Industries, 2015-2026, $ bn 68
Figure 35. Geographic Spread of Worldwide Digital Advertising Market, 2018-2026, % of Revenue 70
Figure 36. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%) 72
Figure 37. North American Digital Advertising Market, 2015-2026, $ bn 75
Figure 38. Breakdown of North America Digital Advertising Market by Country, 2018 and 2026, % of Revenue 75
Figure 39. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 76
Figure 40. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 77
Figure 41. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 80
Figure 42. European Digital Advertising Market by Revenue, 2015-2026, $ bn 83
Figure 43. Breakdown of European Digital Advertising Market by Country, 2018 and 2026, % of Revenue 83
Figure 44. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 84
Figure 45. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 85
Figure 46. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 88
Figure 47. Digital Advertising Market in France by Revenue, 2015-2026, $ mn 90
Figure 48. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 92
Figure 49. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 94
Figure 50. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 96
Figure 51. Asia-Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn 98
Figure 52. Breakdown of APAC Digital Advertising Market by Country, 2018 and 2026, % of Revenue 98
Figure 53. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 100
Figure 54. Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn 101
Figure 55. Digital Advertising Market in China by Revenue, 2015-2026, $ mn 103
Figure 56. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn 105
Figure 57. Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn 107
Figure 58. Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn 109
Figure 59. Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn 111
Figure 60. Latin America Digital Advertising Market by Revenue, 2015-2026, $ bn 113
Figure 61. Breakdown of Latin America Digital Advertising Market by Country, 2018 and 2026, % of Revenue 113
Figure 62. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 114
Figure 63. Digital Advertising Market in Argentina by Revenue, 2015-2026, $ mn 115
Figure 64. Digital Advertising Market in Brazil by Revenue, 2015-2026, $ mn 117
Figure 65. Digital Advertising Market in Mexico by Revenue, 2015-2026, $ mn 119
Figure 66. Digital Advertising Market in Rest of Latin America by Revenue, 2015-2026, $ mn 121
Figure 67. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 123
Figure 68. Breakdown of RoW Digital Advertising Market by Country, 2018 and 2026, % of Revenue 123
Figure 69. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 124
Figure 70. Digital Advertising Market in UAE by Revenue, 2015-2026, $ mn 125
Figure 71. Digital Advertising Market in Saudi Arabia by Revenue, 2015-2026, $ mn 127
Figure 72. Digital Advertising Market in Egypt by Revenue, 2015-2026, $ mn 129
Figure 73. Growth Stage of Global Digital Advertising Industry over the Forecast Period 132
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