Market Overview:
The Global Cross Platform and Mobile Advertising Market was valued at USD 31.98 billion in 2016 and is projected to reach USD 261.72 billion by 2025, growing at a CAGR of 26.31% from 2017 to 2025.
Cross-platform advertising is a new concept, which is highly supportive of mobile advertising methods including the interaction of consumers on various devices, important information about their need, choice, and interest for shopping is revealed, using which, marketers are reaching their target customers and interacting with them across multiple devices. Mobile Advertising provides cross-platform compatibility and Low-cost development and maintenance.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing Demand for Rich Communication Services
1.2 Innovation in Social Media
1.3 Increasing trend of Mobile Application and Mobile Internet Devices
1.4 Growing Mobile Web Usage
1.5 Availability of Multiple Advertising platform
2. Market Restraints
2.1 Concerns for Privacy and Location
2.2 Complexities with Cross-Platform Advertising
2.3 Costly Market
Market Segmentation:
The Global Cross Platform and Mobile Advertising Market is segmented on the basis of advertisement type, advertisement platform type, solution, organization size, vertical, and region.
1. By Advertisement Type:
1.1 Mobile Digital Coupons
1.2 Search Advertising
1.3 SMS/ MMS/Peer-to-Peer (P2P) Messaging
1.4 In-App Advertising
1.5 Rich Media and Display Advertising
1.6 In-Game Advertising
1.7 Others
2. By Advertisement Platform Type:
2.1 Cross-Platform Advertising
2.2 Mobile Advertising Platform
2.3 Others
3. By Solution:
3.1 Mobile Proximity Solutions
3.2 Integrated Solutions
3.3 Reporting
3.4 Advertisement Campaign Solutions
3.5 Content Delivery Solutions
3.6 Analytics Solutions
3.7 Others
4. By Organization Size:
4.1 Large Enterprises
4.2 Small and Medium Enterprise
5. By Vertical:
5.1 Government
5.2 BFSI
5.3 Transport and Automation
5.4 Retail and Customer Goods
5.5 Education
5.6 Manufacturing and Automotive
5.7 Energy and Utilities
5.8 Media and Entertainment
5.9 Healthcare and Life Sciences
5.10 Financial Services
5.11 Telecom and IT
5.12 Others
6. By Region:
6.1 North America (U.S., Canada, Mexico)
6.2 Europe (Germany, UK, France, Rest of Europe)
6.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
6.4 Latin America (Brazil, Argentina, Rest of Latin America)
6.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Yahoo! Inc.
2. Facebook, Inc
3. Google, Inc.
4. Apple Inc
5. Flytxt
6. SAP SE
7. Inmobi
8. Amobee, Inc.
9. Microsoft Corporation
10. Millenial Media
11. AOL
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Cross Platform and Mobile Advertising Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team
INTRODUCTION OF GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework
5 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY ADVERTISEMENT TYPE
5.1 Overview
5.2 Mobile Digital Coupons
5.3 Search Advertising
5.4 SMS/ MMS/Peer-to-Peer (P2P) Messaging
5.5 In-App Advertising
5.6 Rich Media and Display Advertising
5.7 In-Game Advertising
5.8 Others
6 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY ADVERTISEMENT PLATFORM TYPE
6.1 Overview
6.2 Cross-Platform Advertising
6.3 Mobile Advertising Platform
6.4 Others
7 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY SOLUTION
7.1 Overview
7.2 Mobile Proximity Solutions
7.3 Integrated Solutions
7.4 Reporting
7.5 Advertisement Campaign Solutions
7.6 Content Delivery Solutions
7.7 Analytics Solutions
7.8 Others
8 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE
8.1 Overview
8.2 Large Enterprises
8.3 Small and Medium Enterprise
9 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY VERTICAL
9.1 Overview
9.2 Government
9.3 BFSI
9.4 Transport and Automation
9.5 Retail and Customer Goods
9.6 Education
9.7 Manufacturing and Automotive
9.8 Energy and Utilities
9.9 Media and Entertainment
9.10 Healthcare and Life Sciences
9.11 Financial Services
9.12 Telecom and IT
9.13 Others
10 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKET, BY GEOGRAPHY
10.1 Overview
10.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
10.3.1 Germany
10.3.2 U.K.
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Rest of Asia Pacific
10.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
10.5.1 Brazil
10.5.2 Argentina
10.6 Rest of the World Regional Market Estimates and Forecasts, 2012 â€" 2025
11 GLOBAL CROSS PLATFORM AND MOBILE ADVERTISING MARKETCOMPETITIVE LANDSCAPE
11.1 Overview
11.2 Company Market Share
11.3 Vendor Landscape
11.4 Key Development Strategies
12 COMPANY PROFILES
12.1 Yahoo! Inc.
12.1.1 Overview
12.1.2 Financial Performance
12.1.3 Product Outlook
12.1.4 Key Developments
12.2 Facebook, Inc
12.2.1 Overview
12.2.2 Financial Performance
12.2.3 Product Outlook
12.2.4 Key Developments
12.3 Google, Inc.
12.3.1 Overview
12.3.2 Financial Performance
12.3.3 Product Outlook
12.3.4 Key Developments
12.4 Apple Inc
12.4.1 Overview
12.4.2 Financial Performance
12.4.3 Product Outlook
12.4.4 Key Developments
12.5 Flytxt
12.5.1 Overview
12.5.2 Financial Performance
12.5.3 Product Outlook
12.5.4 Key Developments
12.6 SAP SE
12.6.1 Overview
12.6.2 Financial Performance
12.6.3 Product Outlook
12.6.4 Key Developments
12.7 Inmobi
12.7.1 Overview
12.7.2 Financial Performance
12.7.3 Product Outlook
12.7.4 Key Developments
12.8 Amobee, Inc.
12.8.1 Overview
12.8.2 Financial Performance
12.8.3 Product Outlook
12.8.4 Key Developments
12.9 Microsoft Corporation
12.9.1 Overview
12.9.2 Financial Performance
12.9.3 Product Outlook
12.9.4 Key Developments
12.10 Millenial Media
12.10.1 Overview
12.10.2 Financial Performance
12.10.3 Product Outlook
12.10.4 Key Developments
12.11 AOL
12.11.1 Overview
12.11.2 Financial Performance
12.11.3 Product Outlook
12.11.4 Key Developments
13 Appendix
13.1 Related Reports
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