Wine in Germany

Wine in Germany 
Euromonitor International 
August 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
The mature landscape, the shifting demographic and changing consumer behaviour leads to a decline in wine sales for 2019 
Non-grape wines increase in popularity, as white wine benefits from being considered healthier than red wine in 2019 
Aldi retains its lead in 2019, as local players benefit from the demand for domestic products, and e-commerce sales continue to rise 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of Wine by Category: Total Volume 2014-2019 
Table 2 Sales of Wine by Category: Total Value 2014-2019 
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 10 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 11 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 12 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 13 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 14 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 15 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019 
Table 16 	GBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 17 	NBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 18 	LBN Brand Shares of Champagne: % Total Volume 2016-2019 
Table 19 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 20 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 21 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019 
Table 22 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 23 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 24 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019 
Table 25 	GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 26 	NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 27 	LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019 
Table 28 	Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 29 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 30 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 31 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth 
Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits 
On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 32         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 41 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 42 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 43 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 44 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 45 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 46 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 47 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 48 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
Summary 2 Research Sources