Even during COVID-19, jams and preserves has remained the most popular sweet spread, followed by honey and chocolate spreads, all with similar strong growth in 2020. In contrast, nut and seed based spreads, which is still quite a small category in Germany, has grown at a much faster rate. Among jams and preserves, Schwartauer Werke remains the clear leader, and there are also no changes in the most popular flavours among the Germans. Strawberry remains the clear favourite, followed by raspberry...
Euromonitor International's Sweet Spreads in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Sweet Spreads in Germany
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Jams and preserves remains the most popular sweet spread in Germany
Mondelez Deutschland enters chocolate spreads with palm oil-free Milka product
Peanut butter recovers strongly after a problematic 2019
RECOVERY AND OPPORTUNITIES
Palm oil to be a differentiator in chocolate spreads
Germany set to remain a honey country
Peanut butter with jam proves popular and plays on its US origin
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
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