Germany Luxury Goods Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Luxury Goods in Germany

Euromonitor International

February 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Luxury Goods Continues To Perform Well

Market Increasingly Being Transformed by Younger Generations

Level of Fragmentation Varies Significantly Between Categories

Store-based Channels Facing Growing Competition From Internet Retailing

Luxury Goods Set To Record Further Growth Over the Forecast Period

Market Data

Table 1 Sales of Luxury Goods by Category: Value 2013-2018

Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Presence of Luxury Foodservice in Germany Expected To Increase

Luxury Foodservice A Reaction To Growing Online Competition

Luxury Foodservice Driven by Trend Towards Experiential Luxury

Competitive Landscape

Emporio Armani Caffè Seeks To Enhance the Brand Experience

Limited Competition in Luxury Foodservice

Category Data

Table 9 Sales in Luxury Foodservice: Value 2013-2018

Table 10 Sales in Luxury Foodservice: % Value Growth 2013-2018

Table 11 NBO Company Shares in Luxury Foodservice: % Value 2013-2017

Table 12 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017

Table 13 Forecast Sales in Luxury Foodservice: Value 2018-2023

Table 14 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023

Headlines

Prospects

Luxury Hotels Benefiting From Rising Demand From Both Domestic and International Tourists

Rising Importance of Experiential Luxury Supports Growth

Leading Destinations in Germany Increase Their Number of Luxury Hotels

Competitive Landscape

Leading Luxury Hotel Companies Maintain Their Strong Positions

Luxury SpA and Resort Hotels Enjoy Growing Demand

Category Data

Table 15 Sales in Luxury Hotels: Value 2013-2018

Table 16 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 17 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 18 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 19 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 20 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 21 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Category Records Solid Growth Despite Challenging Environment for Alcoholic Drinks

Growth Driven by Millennials' Increasing Focus on Premium Products

Luxury Spirits Benefiting From Ongoing Innovation and Premiumisation

Competitive Landscape

Moët Hennessy Maintains Its Leading Position

Start-ups Aim To Benefit From Growing Consumer Interest in Quality

Internet Retailing Expected To Become More Relevant

Category Data

Table 22 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 24 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 25 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 26 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Cars Set To Be Affected by Profound Transformation of the Automotive Industry

Electric Cars Becoming More Relevant in the Luxury Segment

Luxury Suvs and Ultra Luxury Cars Record Further Growth

Competitive Landscape

Tesla Continues To Record Strong Growth in Germany

Competition Intensifies in High-end Suvs

Category Data

Table 29 Sales of Luxury Cars: Value 2013-2018

Table 30 Sales of Luxury Cars: % Value Growth 2013-2018

Table 31 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 32 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 33 Forecast Sales of Luxury Cars: Value 2018-2023

Table 34 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Growth Driven by An Increasing Consumer Base and Focus on Material Assets

Evolving Perception of Luxury Emphasises Emotional Connection With Brands

New Brands and Channels To Benefit From Shifting Focus Towards Experiences

Competitive Landscape

Strong Position in Designer Apparel and Footwear Gives Hugo Boss the Lead

Louis Vuitton Maintains Its Position As the Second Leading Player

Category Data

Table 35 Sales of Personal Luxury by Category: Value 2013-2018

Table 36 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 38 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 39 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Younger Germans Increasingly Driving Growth

Designer Footwear Records the Strongest Performance

Stores Focus on A More Exciting Shopping Experience Amidst Rising Online Sales

Competitive Landscape

Hugo Boss Remains the Leading Player in Designer Apparel and Footwear

Kering Benefits From the Strong Popularity of the Gucci and Balenciaga Brands

International Brands Account for the Majority of Value Sales

Category Data

Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Eyewear Continues To Perform Well

Growing Demand for Higher Value Spectacle Frames

Luxury Sunglasses Benefiting From A Consumer Focus on Fashion Trends

Competitive Landscape

Luxottica Remains the Clear Leader in Luxury Eyewear

Luxottica Expected To Maintain Its Leading Position Over the Forecast Period

Other Players Expected To Increase Their Efforts To Gain Share

Category Data

Table 48 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 50 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 52 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Jewellery Seen As An Investment

Women's Luxury Fine Jewellery Benefits the Most From Current Trends

Internet Retailing Continues To Gain Ground in Luxury Jewellery

Competitive Landscape

Cartier Maintains Its Position As the Leading Player

Wellendorff Continues To Benefit From A More Traditional Approach

International Brands Remain Dominant in Luxury Jewellery

Category Data

Table 55 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 59 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Leather Goods Set To Remain on A Growth Path

Germans' Increasing Focus on Fashion Supports Luxury Brands

Internet Retailing Rapidly Growing in Significance

Competitive Landscape

Rimowa Remains the Leading Player in Luxury Leather Goods

Louis Vuitton Enjoys Growing Sales Thanks To A Focus on Changing Demands

International Brands Remain Dominant

Category Data

Table 62 Sales of Luxury Leather Goods: Value 2013-2018

Table 63 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 66 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 67 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Luxury Portable Consumer Electronics Expected To Remain A Niche

Luxury Mobile Phones Benefiting From Trend Towards More Expensive Products

Growth in Luxury Wearables Continues As New Players Enter the Category

Competitive Landscape

Vertu's Bankruptcy Leads To A Re-evaluation of the Luxury Mobile Phones Category

Successful Collaboration Between Porsche Design and Huawei

LVMH Leads Luxury Wearables

Category Data

Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth of Luxury Timepieces Continues To Strengthen

Manufacturers Increasingly Focus on the Demands of Millennials

Internet Retailing Continues To Gain Share in Luxury Timepieces

Competitive Landscape

Swiss Manufacturers Continue To Lead the German Market

Rolex Remains the Leading Brand

Relevance of Internet Retailing Reflected in Omega's Online Flash Sale

Category Data

Table 76 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 78 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 80 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Writing Instruments Continues To Grow Despite the Digital Age

Long Tradition and Prestige of Luxury Fountain Pens Attract Consumer Interest

Leading Players Focus on Modern Boutiques To Attract New Consumers

Competitive Landscape

Richemont Strengthens Its Leading Position

Faber-castell Benefits From Growing Brand Awareness

Other Players Aim To Benefit From Increasing Consumer Interest

Category Data

Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Stronger Focus on Ingredients and Appearance Supports Growth

Super Premium Skin Care Offers Strong Growth Potential

Niche Players Benefit From Increasing Demand

Competitive Landscape

Leading Players Profit From A Broad Brand Portfolio

Growth of La Prairie Reflects A Consumer Willingness To Trade Up

New Players Continue To Enter A Highly Fragmented Category

Category Data

Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023