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Cider/Perry in Germany

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Report Code : 426595
Industry : Agriculture, Food and Beverages
Published On : Aug 2020
Pages : 30
Publisher : Euromonitor International
Format:

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

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Cider/perry records strong volume growth in 2019, having substantial potential in Germany, due to being a relatively new and unknown product. Availability in off-trade was increasing during the year, with more and more international cider brands entering the landscape, boosting sales. At the same time, new domestic brands, usually start-ups, were also entering and driving growth.

Euromonitor International's Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cider/Perry in Germany 
Euromonitor International 
August 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink 
In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products 
 Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of Cider/Perry: Total Volume 2014-2019 
Table 2 Sales of Cider/Perry: Total Value 2014-2019 
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019 
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019 
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 10 	NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 11 	LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 
Table 12 	Forecast Sales of Cider/Perry: Total Volume 2019-2024 
Table 13 	Forecast Sales of Cider/Perry: Total Value 2019-2024 
Table 14 	Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 
Table 15 	Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth 
Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits 
On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 16         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 25 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 26 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 27 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 28 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
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