Baby and child-specific products performed fairly well in current value terms during 2021. Sales in baby and child-specific skin care, hair care, toiletries and sun care grew more dynamically than in 2020. On top of that, unit prices increased in comparison with 2020, driven by inflation, which affected value sales. However, at the same time, the demand for baby wipes was not as high during 2021 as in the previous year. In 2020, this category performed particularly well due to its multipurpose u...
Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Baby and Child-Specific Products in Germany
Euromonitor International
September 2022
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Performance still positive, but with less "pandemic effect"
Baby and child-specific sun care shows the strongest growth
Interest in natural and eco-friendly products remains strong
PROSPECTS AND OPPORTUNITIES
Demographics will be the biggest obstacle to growth
Dermocosmetics look set to expand as clean beauty trend gains traction
Focus on eco-friendliness to pick up momentum
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
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