Netscribes' latest market research report titled Franchise Market in India 2014 outlines how the entrepreneurial appetite has streamlined itself into the franchising concept in the country. Franchising is defined as a proposition wherein an entrepreneur replicates a brand's business model by giving a fee and share of the revenue providing both safety of an established brand and independence of running a venture by oneself. Foreign companies have also realized the potential of franchising and consider it as the most viable option while making a foray into the Indian market. Even established businessmen are attaching more weightage to this proposition for their successors whenever they think of entrepreneurial ventures.
Franchise in India is growing at an impressive rate riding on the consumption boom wherein greater demand for products in India is getting translated into greater demand for franchises. An entrepreneur has the option to choose from over 4,000 franchising opportunities in India, which in addition to international franchises, is sowing the seeds of growth for domestic franchises as well. Though education leads in percentage proportion of share in the total franchising business in India yet, food and beverage, retail follow close in heels with health and wellness being another emerging sector. There is no specific rule or regulation governing the franchise sector, but it does have a presence of associations that channelize processes for such set-ups.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - March 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Franchise - Derivation, Franchising, Activities
Slide 6: 4R's of Franchising
Market Overview
Slide 7: Franchise Market - Global Overview
Slide 8: Franchise Market - Indian Overview, Market Size & Growth (Value-wise; 2013 - 2018e)
Slide 9-12: Franchise Market - India Snapshot (2013)
Slide 13: Franchise Market - Geographic Segmentation (2013)
Slide 14: Franchise Market - Value Chain Analysis
Types of Franchising
Slide 15-18: Types
Benefits & Key Success Factors
Slide 19: Success Rate
Slide 20-21: Benefits
Slide 22-23: Key Success Factors
Market Entry Routes
Slide 24-25: Types of Entry Routes
Slide 26: Segmentation (2013)
Franchise Model in Key Sectors
Slide 27-36: Key Sectors
Drivers & Challenges
Slide 37: Summary
Slide 38-45: Drivers
Slide 46: Challenges
Government Participation
Slide 47: Summary
Slide 48-58: Chief Participation
Trends
Slide 59: Summary
Slide 60-64: Major Trends
Franchise Opportunities
Slide 65-95: Major Opportunities
Competitive Landscape
Slide 96: Porter's Five Forces Analysis
Slide 97: Competitive Benchmarking - Public Companies
Slide 98-101: Competitive Benchmarking - Private Companies
Slide 102-126: Major Public Companies
Slide 127-180: Major Private Companies
Strategic Recommendation
Slide 181-182: Key Recommendations
Appendix
Slide 183: Key Ratios Description
Slide 184: Sources of Information
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