Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in light of inflationary pressures, with consumers restricting their non-essential spending. That said, within traditional toys and games, construction toys continue to display an element of resilience, such as seen with the iconic Lego (LEGO France SA...

Euromonitor International's Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Toys and Games in France
Euromonitor International
December 2024

List Of Contents And Tables

TOYS AND GAMES IN FRANCE
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2018-2023
Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales remain in a negative slump due to myriad pressures, from low birth rates to price-sensitivity
"Kidults" drive sales as a valuable consumer demographic
Players and retailers adapt their strategies to meet evolving consumer dynamics
PROSPECTS AND OPPORTUNITIES
An overall positive outlook ahead, while some challenges still remain
"Kidults" will continue to drive the category into the future
Retailers will continue to adapt to evolving trends
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rebound of video games hardware boosts overall category sales
Balance of e-commerce and in-store sales for hardware, with click-and-collect options popular
Software offers mixed results, depending on the games platform
PROSPECTS AND OPPORTUNITIES
Sales set to normalise after hardware boom, with key areas to watch
Software likely to attract low investment, unless games are aligned with new hardware launches
Online and mobile games set for opportunities - if the price is right
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2018-2023
Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Video Games: % Value 2019-2023
Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 24 Distribution of Video Games by Format: % Value 2018-2023
Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028

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