Lockdown in France from mid-March to mid-May 2020 included the closure of stores deemed as non-essential, with the shutting of the main channel electronics and appliance specialist retailers particularly detrimental to sales of consumer appliances. Despite second-largest channel hypermarkets remaining open all year, there were geographical limits imposed on consumers as to how far they could travel early in the first lockdown, limiting their store-based options. As a result, there was a moderate...
Euromonitor International's Consumer Appliances in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Appliances in France
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sales starting to warm up again but damage already done in 2020
French looking for one, larger, size that fits all
Pandemic puts purchases of electric wine coolers/chillers on ice for now
RECOVERY AND OPPORTUNITIES
Sales set to normalise from 2021 and new energy labels to be introduced
Fridges and freezers likely to keep converging
Samsung and Thomson hoping to regain positive momentum
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to postponing of home laundry appliances, as well as to smaller washing loads
L'Increvable U-turn
Plenty of market potential for automatic washer dryers
RECOVERY AND OPPORTUNITIES
2021 a crunch year as producers contend with pandemic uncertainty and new labelling regulations
Auto-dosing could unlock value growth in mature segment
Consumers are becoming more in sync with their appliances
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Decrease proportion mirrors that of other major appliances in 2020
BSH has twin allure of attractive prices and high innovation
Aligning dishwashers with modern consumer lifestyles key to success
RECOVERY AND OPPORTUNITIES
Non-essential status likely to hold back dishwashers amid economic downturn
Bespoke models for different demographics likely to appeal more
Dishwashers need to be ecologically friendly as well as convenient
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Production of Dishwashers: Total Volume 2015-2020
Table 83 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lost months of trade in key sales channels forces down volume performance
Connected technology's role is strengthening
Persuading consumers to buy different large cooking appliances is challenging
RECOVERY AND OPPORTUNITIES
Extended time at home likely to promote higher interest in large cooking appliances
More consumers warm to ovens but demand for cookers is fast cooling
Consumer lifestyle trends become more key to unlocking sales growth
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 91 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 92 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 96 NBO Company Shares of Ovens: % Volume 2016-2020
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 100 NBO Company Shares of Cookers: % Volume 2016-2020
Table 101 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 103 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Major stores close due to COVID-19, causing drop in microwaves sales
Samsung steady in its leadership as Whirlpool looks to connect
More than just convenient - combined models appeal for their multiple modes
RECOVERY AND OPPORTUNITIES
Maturity effects of overall category likely to be seen over forecast period
Innovation hotspots still more likely in freestanding microwaves
Microwaves will become smarter
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2015-2020
Table 109 Sales of Microwaves by Category: Value 2015-2020
Table 110 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 111 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 113 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 114 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 115 Distribution of Microwaves by Format: % Volume 2015-2020
Table 116 Production of Microwaves: Total Volume 2015-2020
Table 117 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 118 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Narrowing distribution during lockdown hinders sales
SEB remains at the sales summit
Private label innovations boosting food processors
RECOVERY AND OPPORTUNITIES
Falling purchasing power now means price plays a bigger role
Blenders likely to slow down but keep growing
Rising health-awareness set to keep slow juicers in demand
CATEGORY DATA
Table 121 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 127 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slightly less adverse effects of lockdown felt compared with major appliances
SEB has large lead in small cooking appliances
Coffee machines is seeing mixed performances
RECOVERY AND OPPORTUNITIES
Only a few areas likely to post growth as effect of economic downturn is felt
Rice cooker sales generating heat
Smarter cups of coffee are being poured
CATEGORY DATA
Table 132 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 134 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 135 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 136 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 137 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 138 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 139 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 140 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Key store closures deflate demand, but some vacuum cleaners keep growing
SEB's lead is contracting in vacuum cleaners
Stick vacuum cleaners increasingly preferred by busy consumers
RECOVERY AND OPPORTUNITIES
Market maturity and economic downturn predicted to deepen decrease for cylinder models
Rise of the robots to continue as more consumers look to spend less time cleaning
Innovation that catches the eye but not the ear will be key to encouraging upgrades
CATEGORY DATA
Table 144 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 146 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 147 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 148 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 149 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 150 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 151 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 152 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 155 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Less need for grooming as pandemic keeps consumers at home
Oral-B keeps Procter & Gamble at summit
Men show a greater interest in beard trimmers
RECOVERY AND OPPORTUNITIES
Overall category set to see gradual recovery from 2020 slump
Recovery will be electric for facial cleansers
High-end technology seen in promising electric toothbrush units category
CATEGORY DATA
Table 156 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 157 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 158 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 159 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 160 Sales of Body Shavers by Format: % Volume 2015-2020
Table 161 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 162 NBO Company Shares of Personal Care Appliances 2016-2020
Table 163 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 164 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 165 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 167 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 168 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Seasonal demand and lockdown easing come at the right time for category
Private label has strongest share in crowded category
Blowing into the mainstream is the next step for air purifiers in France
RECOVERY AND OPPORTUNITIES
Low but consistent volume growth forecast
Air conditioners could be the long-term answer for consumers, but more product education is needed
Connectivity can make air conditioning a breeze
CATEGORY DATA
Table 169 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 170 Sales of Air Treatment Products by Category: Value 2015-2020
Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 172 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 174 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 176 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 177 Production of Air Conditioners: Total Volume 2015-2020
Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 179 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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