Overall volume sales of beer slowed down in 2019 after enjoying what was only a temporary boost from consumers gathering over beer to support the French football team during the FIFA World Cup matches in 2018, and given the ongoing decline in sales of mid-priced domestic lager or bières de luxe, which accelerated over the year. However, there was still slight progression in overall volume and robust growth in value in 2019 thanks to growing demand for a wide and disparate group of beers the Fren...
Euromonitor International's Beer in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Beer in France Euromonitor International September 2020 List OF CONTENTS AND TABLES HEADLINES PRE-COVID-19 PERFORMANCE Craft beers, Belgian and French regional ales see robust value growth, as beer fairs and beer caves in modern retailers generate excitement among consumers in 2019 While leading players Heineken, Brasseries Kronenbourg and AB InBev take different directions, they all maintain stable value shares in 2019 Local artisanal and regional beer players see the highest volume growth in 2019 2020 AND BEYOND COVID-19 impact Affected products within beer Recovery and opportunities CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2019 Table 1 Number of Breweries 2014-2019 CATEGORY DATA Table 2 Sales of Beer by Category: Total Volume 2014-2019 Table 3 Sales of Beer by Category: Total Value 2014-2019 Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019 Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019 Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019 Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019 Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024 Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024 Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact In a departure from tradition, French consumers are gradually reducing their consumption of wine and opting for beer, which witnessed strong upgrading in 2019 Heineken and Brasseries Kronenbourg breweries remain the major growth drivers, but InBev France, Bavaria France and medium-size brewers gain traction in 2019 Beer, an historically growing and promising category, is set to see the best performance among all alcoholic drinks over the forecast period and post-COVID-19 CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 17 Number of On-trade Establishments by Type 2014-2019 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER DEFINITIONS SOURCES Summary 3 Research Sources
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