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Europe Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity

  • Report Code : 342134
  • Industry : Telecom and IT
  • Published On : Mar 2020
  • Pages : 104
  • Publisher : Grace Market Data
  • Format: WMR PPT FormatWMR PDF Format

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Europe automotive AR and VR market reached $225.5 million in 2019 and will grow by 79.4% over 2020-2026 owing to the rising need for AR and VR technology in automotive industry in the region. Highlighted with 42 tables and 41 figures, this 104-page report "Europe Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity" is based on a comprehensive research of the entire Europe automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter's Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country. Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Augmented Reality (AR) by Technology • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) Augmented Reality (AR) by Device • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Virtual Reality (VR) by Technology • Nonimmersive Technology • Semi-Immersive and Fully Immersive Technology Virtual Reality (VR) by Device • Head-Mounted Display (HMD) • Gesture-Tracking Device • Projector & Display Wall Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Manufacturing & Supply • Research & Development • Marketing & Sales • Aftermarket Service • Support Functions & Training • Other Applications Based on Vehicle Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Passenger Vehicles • Commercial Vehicles Based on Driving Autonomy, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Conventional Driving • Autonomous & Semi-autonomous Driving Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Spain • Italy • Russia • Rest of Europe (further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania) For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Europe automotive AR and VR market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Bosch Continental DENSO Garmin General Motors (GM) HARMAN International HTC Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Nippon Seiki NVIDIA Panasonic Unity Visteon Volkswagen (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) 

Table of Contents
1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	10
1.2.1 Overview of Market Research Methodology	10
1.2.2 Market Assumption	11
1.2.3 Secondary Data	11
1.2.4 Primary Data	11
1.2.5 Data Filtration and Model Design	12
1.2.6 Market Size/Share Estimation	13
1.2.7 Research Limitations	14
1.3 Executive Summary	15
2 Market Overview and Dynamics	17
2.1 Market Size and Forecast	17
2.2 Major Growth Drivers	18
2.3 Market Restraints and Challenges	21
2.4 Emerging Opportunities and Market Trends	24
2.5 Porter's Fiver Forces Analysis	27
3 Segmentation of Europe Market by Component	31
3.1 Market Overview by Component	31
3.2 Hardware	33
3.3 Software	35
4 Segmentation of Europe Market by Technology	36
4.1 Market Overview by Technology	36
4.2 Augmented Reality (AR)	38
4.3 Virtual Reality (VR)	41
5 Segmentation of Europe Market by Application	43
5.1 Market Overview by Application	43
5.2 Manufacturing & Supply	45
5.3 Research & Development	46
5.4 Marketing & Sales	47
5.5 Aftermarket Service	48
5.6 Support Functions & Training	49
5.7 Other Applications	50
6 Segmentation of Europe Market by Vehicle Type	51
6.1 Market Overview by Vehicle Type	51
6.2 Passenger Vehicles	53
6.3 Commercial Vehicles	54
7 Segmentation of Europe Market by Driving Autonomy	55
7.1 Market Overview by Driving Autonomy	55
7.2 Conventional Driving	57
7.3 Autonomous & Semi-autonomous Driving	58
8 European Market 2019-2026 by Country	59
8.1 Overview of European Market	59
8.2 UK	62
8.3 France	64
8.4 Germany	66
8.5 Spain	68
8.6 Italy	70
8.7 Russia	72
8.8 Rest of European Market	74
9 Competitive Landscape	76
9.1 Overview of Key Vendors	76
9.2 New Product Launch, Partnership, Investment, and M&A	79
9.3 Company Profiles	80
Bosch	80
Continental	82
DENSO	83
Garmin	84
General Motors (GM)	85
HARMAN International	86
HTC	87
Hyundai Motor Company	88
Jaguar	89
Mercedes-Benz	90
Microsoft	91
Nippon Seiki	92
NVIDIA	93
Panasonic	94
Unity	95
Visteon	96
Volkswagen	97
10 Investing in Europe Market: Risk Assessment and Management	98
10.1 Risk Evaluation of Europe Market	98
10.2 Critical Success Factors (CSFs)	101
Related Reports and Products	104

List of Tables:

Table 1.  Snapshot of Europe Automotive AR and VR Market, 2019-2026	16
Table 2.  Main Product Trends and Market Opportunities in Europe Automotive AR and VR Market	24
Table 3. Europe Automotive AR and VR Market by Component, 2015-2026, $ mn	31
Table 4. Europe Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn	34
Table 5. Europe Automotive AR and VR Market: Software by Type, 2015-2026, $ bn	35
Table 6. Europe Automotive AR and VR Market by Technology, 2015-2026, $ mn	36
Table 7. Europe Automotive AR Market by Technology, 2015-2026, $ mn	39
Table 8. Europe Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn	39
Table 9. Europe Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn	39
Table 10. Europe Automotive AR Market by Device Type, 2015-2026, $ mn	40
Table 11. Europe Automotive VR Market by Technology, 2015-2026, $ mn	42
Table 12. Europe Automotive VR Market by Device Type, 2015-2026, $ mn	42
Table 13. Europe Automotive AR and VR Market by Application, 2015-2026, $ mn	43
Table 14. Europe Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn	51
Table 15. Europe Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn	55
Table 16. Europe Automotive AR & VR Market by Country, 2015-2026, $ mn	61
Table 17. UK Augmented Reality Market by Technology, 2015-2026, $ mn	63
Table 18. UK Automotive AR & VR Market by Application, 2015-2026, $ mn	63
Table 19. UK Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	63
Table 20. France Augmented Reality Market by Technology, 2015-2026, $ mn	65
Table 21. France Automotive AR & VR Market by Application, 2015-2026, $ mn	65
Table 22. France Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	65
Table 23. Germany Augmented Reality Market by Technology, 2015-2026, $ mn	67
Table 24. Germany Automotive AR & VR Market by Application, 2015-2026, $ mn	67
Table 25. Germany Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	67
Table 26. Spain Augmented Reality Market by Technology, 2015-2026, $ mn	69
Table 27. Spain Automotive AR & VR Market by Application, 2015-2026, $ mn	69
Table 28. Spain Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	69
Table 29. Italy Augmented Reality Market by Technology, 2015-2026, $ mn	71
Table 30. Italy Automotive AR & VR Market by Application, 2015-2026, $ mn	71
Table 31. Italy Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	71
Table 32. Russia Augmented Reality Market by Technology, 2015-2026, $ mn	73
Table 33. Russia Automotive AR & VR Market by Application, 2015-2026, $ mn	73
Table 34. Russia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	73
Table 35. Automotive AR & VR Market in Rest of Europe by Country, 2015-2026, $ mn	75
Table 36. Bosch: Company Snapshot	80
Table 37. Bosch: Business Segmentation	80
Table 38. Bosch: Product Portfolio	81
Table 39. Bosch: Revenue, 2016-2018, $ mn	81
Table 40. Bosch: Recent Developments	81
Table 41.  Risk Evaluation for Investing in Europe Market, 2019-2026	99
Table 42. Critical Success Factors and Key Takeaways	102

List of Figures:

Figure 1.  Research Method Flow Chart	10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	13
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	15
Figure 4. Europe Automotive AR and VR Market, 2019-2026, $ mn	17
Figure 5. Primary Drivers and Impact Factors of Europe Automotive AR and VR Market	18
Figure 6. Primary Restraints and Impact Factors of Europe Automotive AR and VR Market	21
Figure 7. Porter's Fiver Forces Analysis of Europe Automotive AR and VR Market	27
Figure 8. Breakdown of Europe Automotive AR and VR Market by Component, 2019-2026, % of Revenue	31
Figure 9. Contribution to Europe 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)	32
Figure 10. Europe Automotive AR and VR Market: Hardware, 2015-2026, $ mn	33
Figure 11. Europe Automotive AR and VR Market: Software, 2015-2026, $ mn	35
Figure 12. Breakdown of Europe Automotive AR and VR Market by Technology, 2019-2026, % of Revenue	36
Figure 13. Contribution to Europe 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)	37
Figure 14. Europe Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn	38
Figure 15. Europe Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn	41
Figure 16. Breakdown of Europe Automotive AR and VR Market by Application, 2019-2026, % of Revenue	43
Figure 17. Contribution to Europe 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%)	44
Figure 18. Europe Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn	45
Figure 19. Europe Automotive AR and VR Market: Research & Development, 2015-2026, $ mn	46
Figure 20. Europe Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn	47
Figure 21. Europe Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn	48
Figure 22. Europe Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn	49
Figure 23. Europe Automotive AR and VR Market: Other Applications, 2015-2026, $ mn	50
Figure 24. Breakdown of Europe Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue	51
Figure 25. Contribution to Europe 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%)	52
Figure 26. Europe Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn	53
Figure 27. Europe Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn	54
Figure 28. Breakdown of Europe Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue	55
Figure 29. Contribution to Europe 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%)	56
Figure 30. Europe Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn	57
Figure 31. Europe Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn	58
Figure 32. Breakdown of European Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	60
Figure 33. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	61
Figure 34.  Automotive AR & VR Market in UK, 2015-2026, $ mn	62
Figure 35.  Automotive AR & VR Market in France, 2015-2026, $ mn	64
Figure 36.  Automotive AR & VR Market in Germany, 2015-2026, $ mn	66
Figure 37.  Automotive AR & VR Market in Spain, 2015-2026, $ mn	68
Figure 38.  Automotive AR & VR Market in Italy, 2015-2026, $ mn	70
Figure 39.  Automotive AR & VR Market in Russia, 2015-2026, $ mn	72
Figure 40.  Automotive AR & VR Market in Rest of Europe, 2015-2026, $ mn	74
Figure 41. Growth Stage of Europe Automotive AR and VR Industry over the Forecast Period	76

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