Spirits in Estonia

Spirits in Estonia 
Euromonitor International 
August 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Sales of spirits bounce back in 2019 after tax increases slashed 
Tastes for spirits continue to change in 2019 
With strong brand portfolio, Liviko maintains commanding volume share lead in spirits in 2019 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of Spirits by Category: Total Volume 2014-2019 
Table 2 Sales of Spirits by Category: Total Value 2014-2019 
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 10 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 11 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 12 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 13 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 14 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 15 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Excise tax slashed in 2019, boosting value sales of beer and spirits and cutting cross-border shopping trips to Latvia 
With strong and varied product portfolios, A Le Coq and Saku Õlletehase maintain leadership in alcoholic drinks in 2019 
On-trade volume sales set to bounce back sharply in 2021 before normalising over remainder of forecast period 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 25 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 26 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 27 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 28 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources