Dairy Products and Alternatives in Estonia

Dairy Products and Alternatives in Estonia
Euromonitor International
September 2022

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The resumption of society boost sales of prepared baby food as well as consumer demand for organic and high-quality products
Hipp retains its lead but experiences more intense competition
Despite the importance of breastfeeding, milk formula remains the largest category and the main driver of baby food sales
PROSPECTS AND OPPORTUNITIES
Increasing unit prices of baby food due to rising costs drive value growth over the forecast period
Dried baby food appeals to parents for its balanced nutritional elements while parents also seek convenience
Consumers favour health and wellness options that become increasingly available via e-commerce and omnichannel retailers
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend stimulates growing interest in butter over spreads
Tere AS widens its butter product range
While local players characterise the category and private label is on the rise, collaboration with cooks and recipe creators drives sales for Saaremaa Piimatööstus AS
PROSPECTS AND OPPORTUNITIES
Category stimulated by health and wellness trends over the forecast period
The growing popularity of butter stimulates a fall in volume sales of margarine and spreads
E-commerce becomes more popular for butter and spreads over the forecast period
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The reopening of society boosts foodservice sales, while spreadable processed cheese gains popularity
Local manufacturer Estover OÜ leads the category in 2022
Innovation stimulates consumer interest in cheese
PROSPECTS AND OPPORTUNITIES
More success for foreign cheese brands over the forecast period as well as those offering healthy credentials
Soft cheese benefits from home consumption and a premium image while sliced packaged hard cheese offers convenience and suitability for snacking
Discounters promotes private label products and provides alternative to lower socioeconomic groups
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adults increase their consumption of fat-free fresh milk as part of the health and wellness trend, while parents buy full fat fresh milk for children
Lactose-free products help Tere AS to maintain its lead in 2022 despite ongoing restructuring challenges
Despite an uplift in shelf stable milk during the height of the pandemic, the category remains niche compared to fresh milk
PROSPECTS AND OPPORTUNITIES
Estonians opt for full fat milk as it contains fewer preservatives
Resurgence in demand of full fat fresh milk from foodservice
An upward trend in unit prices, stimulated by growing demand for organic products, also stimulates growing popularity of discounters
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Yoghurt increasingly consumed as a snack thanks to the health and wellness trend and innovations that include cereals
Functional, high fat and high protein products touted for their health benefits and stimulate demand growth
Tere AS leads the category thanks to its product range, while Valio Eesti AS is gaining ground in sour milk products
PROSPECTS AND OPPORTUNITIES
Demand for high fat plain and flavoured yoghurt grows over the forecast period thanks to its health benefits and snacking convenience
Sour milk grows thanks to its mineral ingredients
Hypermarkets and supermarkets remain major channels thanks to their promotional activities and potential for private label development
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plain fromage frais and quark bought to eat and to use in cooking
Tere AS leads thanks to its strong brand awareness, reputation for quality and accessible prices
Maxima Eesti OÜ outperforms imported goods thanks to its affordability
PROSPECTS AND OPPORTUNITIES
Growing assortment of low-fat chilled dairy desserts drives category sales over the forecast period
Child positioning and strong marketing help chilled snacks to grow, while shelf stable desserts suffers from declining popularity
Cream remains in demand thanks to its use in cooking and the production of home-made desserts
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 70 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 71 Distribution of Other Dairy by Format: % Value 2017-2022
Table 72 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy continues to develop seeing expansion in the product range though the category remains niche
Expansion of plant-based products in categories including ice cream and mayonnaise
Launch of Lidl in Estonia bodes well for further launches of plant-based dairy
PROSPECTS AND OPPORTUNITIES
The return of pre-pandemic consumption habits and wider distribution boost consumer interest in plant-based dairy
Tight household budgets in the wake of the pandemic stimulate demand for private label plant-based dairy
Plant-based dairy sees solid forecast period growth but fails to threaten the dominance of dairy
CATEGORY DATA
Table 76 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 77 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 78 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 80 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 81 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 82 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 83 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 84 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 85 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027