In line with ongoing Westernisation, wine is an alcoholic drink which is increasingly accepted by Egyptian consumers. It is typically purchased on-trade through restaurants or bars, although the share of off-trade sales is increasing. Domestic wine accounts for nearly all off-trade sales, whilst imported wine can only be found in high-end on-trade channels due to its high prices. This was particularly the case after the recent devaluation of the local currency and duty levies of 1,800%. Both on-...
Euromonitor International's Wine in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wine in Egypt
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wine Seen As Fashionable, As Western Trends Continue To Impact Consumers
Women and Changing Behaviour Fuel Demand
Positive Outlook for Wine As Inflation Eases and Tourism Recovers
Competitive Landscape
Al Ahram Beverages Dominates Due To Its Price-quality Ratio
Focus on Social Media Marketing by Al Ahram Beverages
On-trade Leads Distribution But Off-trade Is Rising
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 25 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Growth Impacted by Struggling Economy
Increasing Use of Social Media Marketing
Al Ahram Beverages Continues To Dominate
Internet Retailing Gains Popularity
Alcoholic Drinks Outlook Is Positive
Market Background
Legislation
Table 29 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
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