Egypt Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Egypt

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Growth Impacted by Struggling Economy

Increasing Use of Social Media Marketing

Al Ahram Beverages Continues To Dominate

Internet Retailing Gains Popularity

Alcoholic Drinks Outlook Is Positive

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Beer Remains Egypt's Leading Alcoholic Drink Due To Its Price

Flavoured Beers Fail To Perform As Expected, While Non-alcoholic Beer Remains Popular

Higher Growth Expected Due To Economic Stabilisation

Competitive Landscape

Al Ahram Beverages Continues To Dominate With Its Wide Portfolio

Marketing Initiatives by Al Ahram Beverages Maintain Its Sales

Distribution Dominated by Food/drink/tobacco Specialists

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Category Data

Table 18 Sales of Beer by Category: Total Volume 2013-2018

Table 19 Sales of Beer by Category: Total Value 2013-2018

Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Prospects

Headlines

Prospects

Spirit-based Rtds Continues To Dominate

Flavoured Beverages Are Increasingly Popular

Positive Outlook Due To Westernisation

Competitive Landscape

Al Ahram Beverages Maintains Its Lead Due To Product Development

No Imported Brands Are Available

Off-trade Channel Dominates Distribution

Category Data

Table 33 Sales of RTDS by Category: Total Volume 2013-2018

Table 34 Sales of RTDS by Category: Total Value 2013-2018

Table 35 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 36 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 37 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 38 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 39 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 40 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 41 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 42 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 43 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 44 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 45 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 46 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 47 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Consumers Trade Down From Imported Brands To Local Alternatives

Off-trade Volume Growth

Outlook Remains Negative

Competitive Landscape

Domestic Brands Establish A Higher Volume Share

Duty Free Shopping

Further Focus on Event Sponsorship for Marketing

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 48 Sales of Spirits by Category: Total Volume 2013-2018

Table 49 Sales of Spirits by Category: Total Value 2013-2018

Table 50 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 51 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 57 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 59 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 60 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 62 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 63 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 64 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 65 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 66 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Seen As Fashionable, As Western Trends Continue To Impact Consumers

Women and Changing Behaviour Fuel Demand

Positive Outlook for Wine As Inflation Eases and Tourism Recovers

Competitive Landscape

Al Ahram Beverages Dominates Due To Its Price-quality Ratio

Focus on Social Media Marketing by Al Ahram Beverages

On-trade Leads Distribution But Off-trade Is Rising

Category Data

Table 69 Sales of Wine by Category: Total Volume 2013-2018

Table 70 Sales of Wine by Category: Total Value 2013-2018

Table 71 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 72 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 73 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 74 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 75 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 76 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 77 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 78 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 79 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 80 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 81 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 82 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 83 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 84 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 85 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 86 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 87 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 88 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 89 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 90 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 91 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 92 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 93 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 94 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023