Key consumers of wine in Ecuador are men and women in the middle, mid-high and high socioeconomic groups. Special celebrations involving lunch or dinner typically include still light red wine, with a lower presence of white or rosé. A niche consumer segment, mainly from the higher socioeconomic group, is used to drinking wine with greater frequency, such as daily with meals. However, this is still not a common habit in Ecuador. Nevertheless, during the forecast period wine is expected to continu...
Euromonitor International's Wine in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Wine in Ecuador
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wine Culture Increases Amongst Middle Socioeconomic Levels
Still Rosé Wine Gains Popularity Due To Greater Shelf Space
Sparkling Wine Reverts the Negative Trend From the Early Review Period
Competitive Landscape
South American Wines Lead, With Many Different Products Available
Aggressive Entry of New Brands From the EU Due To New Agreement
Local Quality Wines Increase Their Offer
Category Data
Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 10 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Executive Summary
Alcoholic Drinks Maintains Its Recovery
2017 Tax Reduction on Imports Positively Impacts 2018 Sales
Beer Dominates the Competitive Landscape
the Rise of Internet Retailing
Volume Growth Is Expected To Decelerate in the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Appendix
Definitions
Sources
Summary 2 Research Sources