RTDs saw stronger total volume growth in 2019 than in the previous few years. The off-trade channel saw slightly higher growth, despite already accounting for more than three quarters of overall volume sales. Off-trade, RTDs are available through both modern and traditional retailers. Supermarkets accounted for the highest share of off-trade volume sales of RTDs in 2019, followed by drinks specialists, independent small grocers and hypermarkets. Drinks specialists are located mainly in popular u...
Euromonitor International's RTDs in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Rtds in Ecuador
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Distribution spread across modern and traditional channels
RTDs have to compete with more popular beer
Azende Corp leads thanks to its strength in spirits
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2014-2019
Table 2 Sales of RTDs by Category: Total Value 2014-2019
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Higher-income consumers choose premium products, those on lower incomes trade down
Players in beer dominate due to the high sales in this category
A return to slow but stable growth expected
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
The global Alcoholic Ready-To-Drink (RTDs)/High Strength Premixes market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact whic...
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