Rtds in Ecuador

Rtds in Ecuador 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Distribution spread across modern and traditional channels 
RTDs have to compete with more popular beer 
Azende Corp leads thanks to its strength in spirits 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of RTDs by Category: Total Volume 2014-2019 
Table 2 Sales of RTDs by Category: Total Value 2014-2019 
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 10 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 11 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 12 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 13 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 14 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 15 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Higher-income consumers choose premium products, those on lower incomes trade down 
Players in beer dominate due to the high sales in this category 
A return to slow but stable growth expected 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 16         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 25 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 26 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 27 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 28 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources