Dairy Products and Alternatives in Ecuador

Dairy Products and Alternatives in Ecuador
Euromonitor International
September 2022

List Of Contents And Tables

DAIRY PRODUCTS AND ALTERNATIVES IN ECUADOR
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained decline for milk formula due to a lack of affordability
Milk formula products continue to be mostly imported
Women who work in offices stimulate demand for milk formula
PROSPECTS AND OPPORTUNITIES
Economic downturn constrains sales of baby food over the forecast period
The return to the workplace promotes sales of baby food in the forecast period
Consumers opt for unprocessed food over prepared baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices of margarine and spreads are caused by rising costs of raw materials
Butter consumption normalises as the pandemic loses momentum while foodservice continues lagging and unbranded butter limits sales
New "gourmet" options generate awareness but only among a niche consumer group
PROSPECTS AND OPPORTUNITIES
Cooking fats and margarine and spreads lose ground due to rising health consciousness
Informal market hinders butter sales as economic constraints force consumers to seek lower prices
Consumers seek substitutes or reduce their consumption due to rising unit prices of margarine and spreads
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
"Fresh cheese" and mozzarella characterise industry growth, though hard cheese sees strong recovery in 2022
Spreadable cheese continues to grow with sales stimulated by the launch of new brands while price sensitivity boosts the popularity of private label
Health and wellness options increasingly available in supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
Hard cheese boosted by normalisation of society and increased opportunities to socialise though the unit price of hard cheese limits the consumer base
Full recovery for foodservice in the early years of the forecast period
Informal market continues limiting the consumption of regulated cheese
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers switch to more affordable milk brands and private label while the government discusses legal reform to pay dairy farmers a fixed price
Flavoured milk drinks recovers but lacks competitiveness due to the outright lead of Industrias Lácteas Toni, while powder milk is limited by a small number of players and high prices
Price pressures make for a challenging competitive environment in drinking milk products
PROSPECTS AND OPPORTUNITIES
Drinking milk products remains limited in per capita terms due to high prices and competition from informal sales
Flavoured milk drinks rebounds as consumers spend more time outside their homes in the wake of the pandemic
Affordable presentations are a key factor behind category growth
CATEGORY DATA
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slow recovery for yoghurt in 2022 thanks to the staged return to the classroom after sales contract in 2020 and 2021
Purpose-driven and better-for-you brands look for new customers and include environmentally-friendly packaging
Price increases caused by inflation constrain consumption
PROSPECTS AND OPPORTUNITIES
Sour milk products suffers from limitations including lack of availability
Affordability remains a key issue in category recovery
A return to the classroom helps the category to recover, especially from 2023 onwards though consumers remain price sensitive
CATEGORY DATA
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend negatively impacts forecast period sales
Whipped cream stands out in modern grocery retailers while condensed milk becomes less relevant as consumers spend more time outside their homes
Coffee whiteners suffers from a lack of dynamism in 2022
PROSPECTS AND OPPORTUNITIES
Budget brands of condensed milk and cream become more relevant though sales contract over the forecast period
Lack of dynamism limits potential of coffee whiteners
Category immaturity offers potential over the forecast period
CATEGORY DATA
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 70 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 71 Distribution of Other Dairy by Format: % Value 2017-2022
Table 72 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Terrafertil remains the outright leader in 2022
Despite considerable growth, the category remains niche
Soy drinks loses share to other plant-based milk
PROSPECTS AND OPPORTUNITIES
Novelty drinks perform well over the forecast period
Soy drinks on the decline losing share to other plant-based milk
Plant-based dairy continues to expand, especially via small local grocers
CATEGORY DATA
Table 76 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 77 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 80 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 81 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 82 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 83 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027