Consumer Health in Ecuador

Consumer Health in Ecuador
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bayer looks to sustain aspirin sales with brand repositioning as pandemic effect wears off
Acetaminophen sales decline as pandemic infections recede
Topical analgesics buoyed by return to contact sports
PROSPECTS AND OPPORTUNITIES
Demand for acetaminophen and aspirin will return to normal in 2023
Retailer's advice will continue to be a key factor in purchasing decision
Consumer's shift to natural products and fewer medications will weigh on category performance
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low supply issues at the start of 2022 plague cough and cold remedies
Preventive health position supports Kaloba's lead in the category
Antihistamines/allergy remedies witness a strong rebound
PROSPECTS AND OPPORTUNITIES
Advertising investment will help to support sales growth of cough, cold and allergy remedies
Herbal/traditional will continue to be relevant in the market
Back to school will bolster the spread of respiratory diseases
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Diarrhoeal remedies stabilise after significant growth in recent years
Stress and anxiety trigger sales of some digestive remedies
Digestive enzymes continues to grow, albeit at a lower rate
PROSPECTS AND OPPORTUNITIES
Ecuadorian consumers will continue to be dependent on digestive remedies although natural products could impede growth
Diarrhoeal remedies to see steady growth in forecast period
Celebratory occasions as a key driver of digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Topical antifungals begin to recover after pandemic causes decline
Medicated shampoo is a growth area
Nappy (Rash) treatments recovering as consumer purchasing power improves
PROSPECTS AND OPPORTUNITIES
Dermatologicals to make further strong recovery as people go back to normal life
Return to classes will boost the sales of Antiparasitics/Lice (Head and Body) Treatments
New players will grow hair loss treatments
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers that go back to normal life look for wound care
Consumers stocking up for pandemic limits sales thereafter
Back-to-school improve institutional sales of wound care
PROSPECTS AND OPPORTUNITIES
Wound care will depend on point of sale promotions and displays
Differentiation as a driver to gain market share
Transit agencies can be a key driver to boost sales for first aid kits
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamin C consumption normalises after demand surge generated by the pandemic
Procter & Gamble repositions vitamin B to treat multiple ailments
Consumers acquire more knowledge about vitamin benefits during the pandemic
PROSPECTS AND OPPORTUNITIES
Investment from Procter & Gamble can benefit the entire category
Back-to-school will help to boost paediatric sales
Investment in marketing and doctor's recommendations are expected to help the category
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption normalising to pre-pandemic levels
Laboratorios Bagó del Ecuador and Arcor Ecuador collaborate to launch new product
Liver health products continue to be popular among the population
PROSPECTS AND OPPORTUNITIES
Probiotics will continue to see organic growth in the forecast period
Calcium supplements to witness conservative sales growth
Collagen products expected to grow after with advertising support
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Abbott Laboratorios continues to create dynamism in supplement nutrition drinks
Meal replacements are boosted by entrance of Glucerna Fit
Direct sellers witness slow recovery from the pandemic
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks forecasted to see steady growth
Direct sellers expected to recover in the forecast period
Losing weight will have a stronger focus in the forecast period
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to gyms helps category to recover post-pandemic
Abbott enters the category with Ensure Sports
High prices restrict growth potential
PROSPECTS AND OPPORTUNITIES
Category growth driven by lifestyle trends
The category to benefit from new retail placements
Younger independent distributors will be needed to attract sports nutrition consumers
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal/traditional sleep aids continue to grow
BIRM continues to expand its portfolio to gain momentum since the pandemic
Ciruelax targets female audience
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products expected to keep growing, boosted by the healthy trend
Sleep aids expected to see upbeat performance
Menthol will continue to be preferred among Ecuadorian consumers
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Paediatric vitamins and dietary supplements consumption begin to normalise after reaching new peak in consumption
Brands try to take advantage of back-to-school to increase sales
Paediatric allergy remedies gains momentum from TV advertising
PROSPECTS AND OPPORTUNITIES
The return to face-to-face classes will help the sale of vitamins and dietary supplements
Number of visits to paediatricians will be a key factor in improving sales
Blurred lines between paediatric and adults
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027