Sales of alcoholic drinks are expected to be strongly impacted by COVID-19 in 2020. Although total volume sales are expected to see a slight rise, on-trade sales are expected to decline strongly, whilst off-trade sales are expected to rise, just about offsetting the on-trade decline.
Euromonitor International's Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Ecuador
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Higher-income consumers choose premium products, those on lower incomes trade down
Players in beer dominate due to the high sales in this category
A return to slow but stable growth expected
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Off-trade sales dominate, with traditional channels popular
Imported premium lager rises strongly but domestic mid-priced lager continues to dominate
Cía de Cervezas Nacionales maintains its dominance with Pilsener
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Prices fall due to competition from imports and the need to maintain on-trade availability
Wine mostly popular amongst higher-income consumers
South American brands lead, but see rising competition from European brands
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Spirits by Category: Total Volume 2014-2019
Table 35 Sales of Spirits by Category: Total Value 2014-2019
Table 36 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 43 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 44 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 45 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 47 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Local spirits continue to lead, but whiskies sees higher growth
Consumers trade back up as some players reduce prices, and more shop online
Azende Corp sees a share decline due to the falling share of aguardiente
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Spirits by Category: Total Volume 2014-2019
Table 50 Sales of Spirits by Category: Total Value 2014-2019
Table 51 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 52 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 57 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 58 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 59 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 60 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 61 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
PRE-COVID-19 PERFORMANCE
HEADLINES
PRE-COVID-19 PERFORMANCE
Distribution spread across modern and traditional channels
RTDs have to compete with more popular beer
Azende Corp leads thanks to its strength in spirits
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 64 Sales of RTDs by Category: Total Volume 2014-2019
Table 65 Sales of RTDs by Category: Total Value 2014-2019
Table 66 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 67 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 68 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 69 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 70 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 71 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 72 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 73 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 74 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 75 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 76 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 77 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 78 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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