Alcoholic Drinks in Ecuador

Alcoholic Drinks in Ecuador 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Higher-income consumers choose premium products, those on lower incomes trade down 
Players in beer dominate due to the high sales in this category 
A return to slow but stable growth expected 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 1         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Off-trade sales dominate, with traditional channels popular 
Imported premium lager rises strongly but domestic mid-priced lager continues to dominate 
Cía de Cervezas Nacionales maintains its dominance with Pilsener 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Summary 3       Lager by Price Band 2019 
Table 18         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 19 Sales of Beer by Category: Total Volume 2014-2019 
Table 20 Sales of Beer by Category: Total Value 2014-2019 
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 27 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 28 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 29 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 30 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Prices fall due to competition from imports and the need to maintain on-trade availability 
Wine mostly popular amongst higher-income consumers 
South American brands lead, but see rising competition from European brands 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 34 Sales of Spirits by Category: Total Volume 2014-2019 
Table 35 Sales of Spirits by Category: Total Value 2014-2019 
Table 36 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 37 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 42 GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 43 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 44 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 45 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 46 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 47 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 48 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Local spirits continue to lead, but whiskies sees higher growth 
Consumers trade back up as some players reduce prices, and more shop online 
Azende Corp sees a share decline due to the falling share of aguardiente 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY DATA 
Table 49 Sales of Spirits by Category: Total Volume 2014-2019 
Table 50 Sales of Spirits by Category: Total Value 2014-2019 
Table 51 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 52 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 57 GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 58 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 59 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 60 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 61 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 62 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 63 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
PRE-COVID-19 PERFORMANCE 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Distribution spread across modern and traditional channels 
RTDs have to compete with more popular beer 
Azende Corp leads thanks to its strength in spirits 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 64 Sales of RTDs by Category: Total Volume 2014-2019 
Table 65 Sales of RTDs by Category: Total Value 2014-2019 
Table 66 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 67 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 68 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 69 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 70 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 71 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 72 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 73 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 74 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 75 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 76 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 77 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 78 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024