Summary
Further key aspects of the report indicate that:
Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology
Chapter 2: Global Industry Summary
Chapter 3: Market Dynamics
Chapter 4: Global Market Segmentation by region, type and End-Use
Chapter 5: North America Market Segmentation by region, type and End-Use
Chapter 6: Europe Market Segmentation by region, type and End-Use
Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use
Chapter 8: South America Market Segmentation by region, type and End-Use
Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.
Chapter 10: Market Competition by Companies
Chapter 11: Market forecast and environment forecast.
Chapter 12: Industry Summary.
The global Direct Marketing Services market has the potential to grow with xx million USD with growing CAGR in the forecast period from 2021f to 2026f. Factors driving the market for Direct are the significant development of demand and improvement of COVID-19 and geo-economics.
Based on the type of product, the global Direct Marketing Services market segmented into
Direct mail
Telemarketing
Email marketing
Text (SMS) marketing
Handouts
Social media marketing
Direct selling
Others
Based on the end-use, the global Direct Marketing Services market classified into
Business to Business
Business to Government
Business to Consumers
Others
Based on geography, the global Direct Marketing Services market segmented into
North America [U.S., Canada, Mexico]
Europe [Germany, UK, France, Italy, Rest of Europe]
Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
South America [Brazil, Argentina, Rest of Latin America]
Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]
And the major players included in the report are
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
Table of Contents
1 RESEARCH SCOPE
1.1 Research Product Definition
1.2 Research Segmentation
1.2.1 Product Type
1.2.2 Main product Type of Major Players
1.3 Demand Overview
1.4 Research Methodology
2 GLOBAL DIRECT MARKETING SERVICES INDUSTRY
2.1 Summary about Direct Marketing Services Industry
2.2 Direct Marketing Services Market Trends
2.2.1 Direct Marketing Services Production & Consumption Trends
2.2.2 Direct Marketing Services Demand Structure Trends
2.3 Direct Marketing Services Cost & Price
3 MARKET DYNAMICS
3.1 Manufacturing & Purchasing Behavior in 2020
3.2 Market Development under the Impact of COVID-19
3.2.1 Drivers
3.2.2 Restraints
3.2.3 Opportunity
3.2.4 Risk
4 GLOBAL MARKET SEGMENTATION
4.1 Region Segmentation (2017 to 2021f)
4.1.1 North America (U.S., Canada and Mexico)
4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)
4.2 Product Type Segmentation (2017 to 2021f)
4.2.1 Direct mail
4.2.2 Telemarketing
4.2.3 Email marketing
4.2.4 Text (SMS) marketing
4.2.5 Handouts
4.2.6 Social media marketing
4.2.7 Direct selling
4.2.8 Others
4.3 Consumption Segmentation (2017 to 2021f)
4.3.1 Business to Business
4.3.2 Business to Government
4.3.3 Business to Consumers
4.3.4 Others
5 NORTH AMERICA MARKET SEGMENT
5.1 Region Segmentation (2017 to 2021f)
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.2 Product Type Segmentation (2017 to 2021f)
5.2.1 Direct mail
5.2.2 Telemarketing
5.2.3 Email marketing
5.2.4 Text (SMS) marketing
5.2.5 Handouts
5.2.6 Social media marketing
5.2.7 Direct selling
5.2.8 Others
5.3 Consumption Segmentation (2017 to 2021f)
5.3.1 Business to Business
5.3.2 Business to Government
5.3.3 Business to Consumers
5.3.4 Others
5.4 Impact of COVID-19 in North America
6 EUROPE MARKET SEGMENTATION
6.1 Region Segmentation (2017 to 2021f)
6.1.1 Germany
6.1.2 UK
6.1.3 France
6.1.4 Italy
6.1.5 Rest of Europe
6.2 Product Type Segmentation (2017 to 2021f)
6.2.1 Direct mail
6.2.2 Telemarketing
6.2.3 Email marketing
6.2.4 Text (SMS) marketing
6.2.5 Handouts
6.2.6 Social media marketing
6.2.7 Direct selling
6.2.8 Others
6.3 Consumption Segmentation (2017 to 2021f)
6.3.1 Business to Business
6.3.2 Business to Government
6.3.3 Business to Consumers
6.3.4 Others
6.4 Impact of COVID-19 in Europe
7 ASIA-PACIFIC MARKET SEGMENTATION
7.1 Region Segmentation (2017 to 2021f)
7.1.1 China
7.1.2 India
7.1.3 Japan
7.1.4 South Korea
7.1.5 Southeast Asia
7.1.6 Australia
7.1.7 Rest of Asia Pacific
7.2 Product Type Segmentation (2017 to 2021f)
7.2.1 Direct mail
7.2.2 Telemarketing
7.2.3 Email marketing
7.2.4 Text (SMS) marketing
7.2.5 Handouts
7.2.6 Social media marketing
7.2.7 Direct selling
7.2.8 Others
7.3 Consumption Segmentation (2017 to 2021f)
7.3.1 Business to Business
7.3.2 Business to Government
7.3.3 Business to Consumers
7.3.4 Others
7.4 Impact of COVID-19 in Europe
8 SOUTH AMERICA MARKET SEGMENTATION
8.1 Region Segmentation (2017 to 2021f)
8.1.1 Brazil
8.1.2 Argentina
8.1.3 Rest of Latin America
8.2 Product Type Segmentation (2017 to 2021f)
8.2.1 Direct mail
8.2.2 Telemarketing
8.2.3 Email marketing
8.2.4 Text (SMS) marketing
8.2.5 Handouts
8.2.6 Social media marketing
8.2.7 Direct selling
8.2.8 Others
8.3 Consumption Segmentation (2017 to 2021f)
8.3.1 Business to Business
8.3.2 Business to Government
8.3.3 Business to Consumers
8.3.4 Others
8.4 Impact of COVID-19 in Europe
9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION
9.1 Region Segmentation (2017 to 2021f)
9.1.1 GCC
9.1.2 North Africa
9.1.3 South Africa
9.1.4 Rest of Middle East and Africa
9.2 Product Type Segmentation (2017 to 2021f)
9.2.1 Direct mail
9.2.2 Telemarketing
9.2.3 Email marketing
9.2.4 Text (SMS) marketing
9.2.5 Handouts
9.2.6 Social media marketing
9.2.7 Direct selling
9.2.8 Others
9.3 Consumption Segmentation (2017 to 2021f)
9.3.1 Business to Business
9.3.2 Business to Government
9.3.3 Business to Consumers
9.3.4 Others
9.4 Impact of COVID-19 in Europe
10 COMPETITION OF MAJOR PLAYERS
10.1 Brief Introduction of Major Players
10.1.1 Rapp
10.1.2 Epsilon
10.1.3 Wunderman
10.1.4 FCB
10.1.5 Acxiom
10.1.6 Harte-Hanks Direct
10.1.7 OgilvyOne
10.1.8 Merkle
10.1.9 Harland Clarke Corp
10.1.10 MRM//McCann
10.1.11 DigitasLBi
10.1.12 Aimia
10.1.13 SourceLink
10.1.14 BBDO
10.1.15 SapientNitro
10.1.16 Leo Burnett
10.2 Direct Marketing Services Sales Date of Major Players (2017-2020e)
10.2.1 Rapp
10.2.2 Epsilon
10.2.3 Wunderman
10.2.4 FCB
10.2.5 Acxiom
10.2.6 Harte-Hanks Direct
10.2.7 OgilvyOne
10.2.8 Merkle
10.2.9 Harland Clarke Corp
10.2.10 MRM//McCann
10.2.11 DigitasLBi
10.2.12 Aimia
10.2.13 SourceLink
10.2.14 BBDO
10.2.15 SapientNitro
10.2.16 Leo Burnett
10.3 Market Distribution of Major Players
10.4 Global Competition Segmentation
11 MARKET FORECAST
11.1 Forecast by Region
11.2 Forecast by Demand
11.3 Environment Forecast
11.3.1 Impact of COVID-19
11.3.2 Geopolitics Overview
11.3.3 Economic Overview of Major Countries
12 REPORT SUMMARY STATEMENT
List of Table
1.Table Direct Marketing Services Product Type Overview
2.Table Direct Marketing Services Product Type Market Share List
3.Table Direct Marketing Services Product Type of Major Players
4.Table Brief Introduction of Rapp
5.Table Brief Introduction of Epsilon
6.Table Brief Introduction of Wunderman
7.Table Brief Introduction of FCB
8.Table Brief Introduction of Acxiom
9.Table Brief Introduction of Harte-Hanks Direct
10.Table Brief Introduction of OgilvyOne
11.Table Brief Introduction of Merkle
12.Table Brief Introduction of Harland Clarke Corp
13.Table Brief Introduction of MRM//McCann
14.Table Brief Introduction of DigitasLBi
15.Table Brief Introduction of Aimia
16.Table Brief Introduction of SourceLink
17.Table Brief Introduction of BBDO
18.Table Brief Introduction of SapientNitro
19.Table Brief Introduction of Leo Burnett
20.Table Products & Services of Rapp
21.Table Products & Services of Epsilon
22.Table Products & Services of Wunderman
23.Table Products & Services of FCB
24.Table Products & Services of Acxiom
25.Table Products & Services of Harte-Hanks Direct
26.Table Products & Services of OgilvyOne
27.Table Products & Services of Merkle
28.Table Products & Services of Harland Clarke Corp
29.Table Products & Services of MRM//McCann
30.Table Products & Services of DigitasLBi
31.Table Products & Services of Aimia
32.Table Products & Services of SourceLink
33.Table Products & Services of BBDO
34.Table Products & Services of SapientNitro
35.Table Products & Services of Leo Burnett
36.Table Market Distribution of Major Players
37.Table Global Major Players Sales Revenue (Million USD) 2017-2020e
38.Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e
39.Table Global Direct Marketing Services Market Forecast (Million USD) by Region 2021f-2026f
40.Table Global Direct Marketing Services Market Forecast (Million USD) Share by Region 2021f-2026f
41.Table Global Direct Marketing Services Market Forecast (Million USD) by Demand 2021f-2026f
42.Table Global Direct Marketing Services Market Forecast (Million USD) Share by Demand 2021f-2026f
List of Figure
1.Figure Global Direct Marketing Services Market Size under the Impact of COVID-19, 2017-2021f (USD Million)
2.Figure Global Direct Marketing Services Market by Region under the Impact of COVID-19, 2017-2021f (USD Million)
3.Figure Global Direct Marketing Services Market by Product Type under the Impact of COVID-19, 2017-2021f (USD Million)
4.Figure Global Direct Marketing Services Market by Demand under the Impact of COVID-19, 2017-2021f (USD Million)
5.Figure Global Direct Marketing Services Production by Region under the Impact of COVID-19, 2021-2026 (USD Million)
6.Figure Global Direct Marketing Services Consumption by Region under the Impact of COVID-19, 2021-2026 (USD Million)
7.Figure Global Direct Marketing Services Consumption by Type under the Impact of COVID-19, 2021-2026 (USD Million)
8.Figure North America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
9.Figure Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
10.Figure Asia-Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
11.Figure South America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
12.Figure Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
13.Figure Direct mail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
14.Figure Telemarketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
15.Figure Email marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
16.Figure Text (SMS) marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
17.Figure Handouts Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
18.Figure Social media marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
19.Figure Direct selling Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
20.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
21.Figure Business to Business Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
22.Figure Business to Government Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
23.Figure Business to Consumers Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
24.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
25.Figure U.S. Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
26.Figure Canada Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
27.Figure Mexico Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
28.Figure Direct mail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
29.Figure Telemarketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
30.Figure Email marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
31.Figure Text (SMS) marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
32.Figure Handouts Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
33.Figure Social media marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
34.Figure Direct selling Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
35.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
36.Figure Business to Business Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
37.Figure Business to Government Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
38.Figure Business to Consumers Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
39.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
40.Figure Germany Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
41.Figure UK Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
42.Figure France Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
43.Figure Italy Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
44.Figure Rest of Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
45.Figure Direct mail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
46.Figure Telemarketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
47.Figure Email marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
48.Figure Text (SMS) marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
49.Figure Handouts Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
50.Figure Social media marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
51.Figure Direct selling Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
52.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
53.Figure Business to Business Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
54.Figure Business to Government Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
55.Figure Business to Consumers Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
56.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
57.Figure China Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
58.Figure India Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
59.Figure Japan Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
60.Figure South Korea Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
61.Figure Southeast Asia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
62.Figure Australia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
63.Figure Rest of Asia Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
64.Figure Direct mail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
65.Figure Telemarketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
66.Figure Email marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
67.Figure Text (SMS) marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
68.Figure Handouts Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
69.Figure Social media marketing Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
70.Figure Direct selling Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
71.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
72.Figure Business to Business Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
73.Figure Busines
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