Executive Summary
The Global Digital Billboards market was valued at USD 18.5 billion in 2021 and is expected to grow at a CAGR of 7% during the forecast period of 2023-2028. The demand for digitised product and service promotion is rising, which is a sign of the market's rapid expansion and a necessity for reaching the target audience successfully. The demand for 4K digital signage displays with embedded software and media players is also rising since they provide consumers with an affordable Ultra HD digital signage solution, which is anticipated to fuel market expansion.
With the development of digital display technologies, information is now delivered in a digitised version that includes video and images to market a product or service. The growth of the sector is being nourished by the development of LED, UHD, OLED, LCD, and super AMOLED. The effectiveness of digital advertisement on the target population has increased as a result of this technological advancement. Therefore, the market for digital billboards will rise faster as a result of the use of such cutting-edge technology in display systems.
Also, retailers may encourage information-driven customers to pause, examine, and buy goods and services by utilising technologies to create a stimulating retail environment. Retailers can use digital signage to organise displays and combine materials to create a dynamic and aesthetic environment, as well as to broadcast photos and videos to highlight products and pique visitor attention. As a result of rising digitization, consumers increasingly rely on online content to research products, get discounts, learn about new concepts, and get inspired before making a purchase.
Further, the hospitality sector has begun to understand the value of digital communication in ensuring visitor pleasure and reinforcing its brand's unique selling points. The use of digital signage in the hospitality sector creates an integrated and dynamic system that links the operational and marketing facets of the hotel to produce a productive system that is advantageous to both the hotel's guests and personnel. Digital signage has already been adopted by a number of firms in this sector as a strategy to draw customers and enhance their experience.
Scope of the Report
• The report analyses the Digital Billboards Market by Value (USD Million).
• The report analyses the Digital Billboards Market by Volume (Thousand Units).
• The report presents the analysis of the Digital Billboards market for the historical period of 2018-2021, the base year 2022 and the forecast period of 2023-2028.
• The report analyses the Digital Billboards Market by Type (Dynamic, Automated, Advertising, Interactive).
• The report analyses the Digital Billboards Market By End User Industry (Retail, Entertainment, Transportation, Hospitality, Others).
• The report analyses the Digital Billboards Market By Location (Indoor, Outdoor).
• The Global Digital Billboards Market has been analysed by countries (United States, Canada, Brazil, Germany, UK, France, China, Japan, India, South Korea).
• The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by component, by vehicle.
• Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include JC Decaux, Capitol Outdoor, Stroer, Outfront Media, Daktronics, TOM Group Ltd., M&C Saatchi, BroadSign International, Talon, Clear Channel Outdoor.
Key Target Audience
• Advertising Industry
• Consulting and Advisory Firms
• Research and Development Organizations
• Government and Regulatory Authorities
1. Market Background
1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Strategic Recommendations
2.1 Improve Digital Billboards Accessibility
2.2 Target and Place Screens in Particular Traffic Locations
3. Global Digital Billboards Market: Historic and Forecast (2018-2028)
3.1 Impact Analysis of Macro Economic Factors on Digital Billboards Market
3.2 Global Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
3.3 Global Digital Billboards Market: Dashboard
3.4 Global Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
3.5 Average Selling Price Analysis of Digital Billboards Market
3.6 Impact of COVID-19 on the Digital Billboards Market
3.7 Global Digital Billboards Market Segmentation: By Type
3.7.1 Global Digital Billboards Market, By Type Overview
3.7.2 Global Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
3.7.3 Global Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
3.7.4 Global Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
3.7.5 Global Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
3.8 Global Digital Billboards Market Segmentation: By End User Industry
3.8.1 Global Digital Billboards Market, By End User Industry Overview
3.8.2 Global Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
3.8.3 Global Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
3.8.4 Global Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
3.8.5 Global Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
3.8.6 Global Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
3.9 Global Digital Billboards Market Segmentation: By Location
3.9.1 Global Digital Billboards Market, By Location Overview
3.9.2 Global Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
3.9.3 Global Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
4. Global Digital Billboards Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Digital Billboards Market: Historic and Forecast (2018-2028)
5.1 Americas Digital Billboards Market: Snapshot
5.2 Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.3 Americas Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
5.4 Americas Digital Billboards Market: Key Factors
5.5 Americas Digital Billboards Market Segmentation: By Type
5.5.1 Americas Digital Billboards Market, By Type Overview
5.5.2 Americas Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
5.5.3 Americas Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
5.5.4 Americas Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
5.5.5 Americas Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
5.6 Americas Digital Billboards Market Segmentation: By End User Industry
5.6.1 Americas Digital Billboards Market, By End User Industry Overview
5.6.2 Americas Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
5.6.3 Americas Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
5.6.4 Americas Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
5.6.5 Americas Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
5.6.6 Americas Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
5.7 Americas Digital Billboards Market Segmentation: By Location
5.7.1 Americas Digital Billboards Market, By Location Overview
5.7.2 Americas Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
5.7.3 Americas Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
5.8 Americas Digital Billboards Market Segmentation: By Country
5.8.1 United States Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.1.1 United States Digital Billboards Market, By Type
5.8.1.2 United States Digital Billboards Market, By End User Industry
5.8.1.2 United States Digital Billboards Market, By Location
5.8.2 Canada Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.2.1 Canada Digital Billboards Market, By Type
5.8.2.2 Canada Digital Billboards Market, By End User Industry
5.8.2.2 Canada Digital Billboards Market, By Location
5.8.3 Brazil Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.3.1 Brazil Digital Billboards Market, By Type
5.8.3.2 Brazil Digital Billboards Market, By End User Industry
5.8.3.2 Brazil Digital Billboards Market, By Location
5.8.4 Rest of Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.4.1 Rest of Americas Digital Billboards Market, By Type
5.8.4.2 Rest of Americas Digital Billboards Market, By End User Industry
5.8.4.2 Rest of Americas Digital Billboards Market, By Location
6. Europe Digital Billboards Market: Historic and Forecast (2018-2028)
6.1 Europe Digital Billboards Market: Snapshot
6.2 Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
6.3 Europe Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (USD Million & CAGR)
6.4 Europe Digital Billboards Market: Key Factors
6.5 Europe Digital Billboards Market Segmentation: By Type
6.5.1 Europe Digital Billboards Market, By Type Overview
6.5.2 Europe Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
6.5.3 Europe Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
6.5.4 Europe Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
6.5.5 Europe Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
6.6 Europe Digital Billboards Market Segmentation: By End User Industry
6.6.1 Europe Digital Billboards Market, By End User Industry Overview
6.6.2 Europe Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
6.6.3 Europe Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
6.6.4 Europe Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
6.6.5 Europe Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
6.6.6 Europe Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
6.7 Europe Digital Billboards Market Segmentation: By Location
6.7.1 Europe Digital Billboards Market, By Location Overview
6.7.2 Europe Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
6.7.3 Europe Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
6.8 Europe Digital Billboards Market Segmentation: By Country
6.8.1 United Kingdom Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
6.8.1.1 United Kingdom Digital Billboards Market, By Type
6.8.1.2 United Kingdom Digital Billboards Market, By End User Industry
6.8.1.3 United Kingdom Digital Billboards Market, By Location
6.8.2 Germany Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
6.8.2.1 Germany Digital Billboards Market, By Type
6.8.2.2 Germany Digital Billboards Market, By End User Industry
6.8.2.3 Germany Digital Billboards Market, By Location
6.8.3 France Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
6.8.3.1 France Digital Billboards Market, By Type
6.8.3.2 France Digital Billboards Market, By End User Industry
6.8.3.3 France Digital Billboards Market, By Location
6.9.4 Rest Of Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
6.9.4.1 Rest Of Europe Digital Billboards Market, By Type
6.9.4.2 Rest Of Europe Digital Billboards Market, By End User Industry
6.9.4.3 Rest Of Europe Digital Billboards Market, By Location
7. Asia Pacific Digital Billboards Market: Historic and Forecast (2018-2028)
7.1 Asia Pacific Digital Billboards Market: Snapshot
7.2 Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.3 Asia Pacific Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
7.4 Asia Pacific Digital Billboards Market: Key Factors
7.5 Asia Pacific Digital Billboards Market Segmentation: By Type
7.5.1 Asia Pacific Digital Billboards Market, By Type Overview
7.5.2 Asia Pacific Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
7.5.3 Asia Pacific Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
7.5.4 Asia Pacific Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
7.5.5 Asia Pacific Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
7.6 Asia Pacific Digital Billboards Market Segmentation: By End User Industry
7.6.1 Asia Pacific Digital Billboards Market, By End User Industry Overview
7.6.2 Asia Pacific Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
7.6.3 Asia Pacific Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
7.6.4 Asia Pacific Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
7.6.5 Asia Pacific Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
7.6.6 Asia Pacific Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
7.7 Asia Pacific Digital Billboards Market Segmentation: By Location
7.7.1 Asia Pacific Digital Billboards Market, By Location Overview
7.7.2 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
7.7.3 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
7.8 Asia Pacific Digital Billboards Market Segmentation: By Country
7.8.1 China Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.8.1.1 China Digital Billboards Market, By Type
7.8.1.2 China Digital Billboards Market, By End User Industry
7.8.1.3 China Digital Billboards Market, By Location
7.8.2 Japan Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.8.2.1 Japan Digital Billboards Market, By Type
7.8.2.2 Japan Digital Billboards Market, By End User Industry
7.8.2.3 Japan Digital Billboards Market, By Location
7.8.3 India Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.8.3.1 India Digital Billboards Market, By Type
7.8.3.2 India Digital Billboards Market, By End User Industry
7.8.3.3 India Digital Billboards Market, By Location
7.8.4 South Korea Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.8.4.1 South Korea Digital Billboards Market, By Type
7.8.4.2 South Korea Digital Billboards Market, By End User Industry
7.8.4.3 South Korea Digital Billboards Market, By Location
7.8.5 Rest Of Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
7.8.5.1 Rest Of Asia Pacific Digital Billboards Market, By Type
7.8.5.2 Rest Of Asia Pacific Digital Billboards Market, By End User Industry
8. Middle East & Africa Digital Billboards Market: Historic and Forecast (2018-2028)
8.1 Middle East & Africa Digital Billboards Market: Snapshot
8.2 Middle East & Africa Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
8.3 Middle East & Africa Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
8.4 Middle East & Africa Digital Billboards Market: Key Factors
8.5 Middle East & Africa Digital Billboards Market Segmentation: By Type
8.5.1 Middle East & Africa Digital Billboards Market, By Type Overview
8.5.2 Middle East & Africa Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
8.5.3 Middle East & Africa Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
8.5.4 Middle East & Africa Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
8.5.5 Middle East & Africa Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
8.6 Middle East & Africa Digital Billboards Market Segmentation: By End User Industry
8.6.1 Middle East & Africa Digital Billboards Market, By End User Industry Overview
8.6.2 Middle East & Africa Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
8.6.3 Middle East & Africa Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
8.6.4 Middle East & Africa Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
8.6.5 Middle East & Africa Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
8.6.6 Middle East & Africa Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
8.7 Middle East & Africa Digital Billboards Market Segmentation: By Location
8.7.1 Asia Pacific Digital Billboards Market, By Location Overview
8.7.1 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
8.7.1 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
9. Market Dynamics
9.1 Impact assessment of Market Dynamics on the Global Digital Billboards Market
9.2 Drivers
9.3 Restraints
9.4 Trends
10. Industry Ecosystem Analysis
10.1 Macro-Economic Factor Assessment
10.2 Value Chain Analysis
10.3 Porter's Five Forces Model
11. Competitive Positioning
11.1 Companies' Product Positioning
11.2 Market Position Matrix
11.3 Market Share Analysis of Digital Billboards Market
11.4 Company Profiles
11.4.2 Capitol Outdoor
11.4.3 Stroer
11.4.4 Outfront Medial
11.4.5 Daktronics
11.4.6 TOM Group Limited
11.4.7 M&C Saatchi
11.4.8 BradSign International
11.4.9 Talon
11.4.10 Clear Channel Outdoor
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