India nutraceuticals market overview:
The nutraceutical and dietary supplements market in India is still at a nascent stage. Nutraceuticals are products that improve health conditions and have medicinal benefits that aid in the prevention and treatment of diseases. The nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 808 Bn by 2023, expanding at a CAGR of ~17%.
Nutraceuticals market segmentation:
The nutraceuticals market is segmented into the following types:
o Functional food
o Functional beverages
o Dietary supplements
Dietary supplements dominate the market with a 65% share and functional food and beverages account for 35% of the overall nutraceuticals market. India currently accounts for ~2% of the global nutraceuticals market.
In India, the urban penetration level of nutraceuticals is around 22.15% and rural penetration is around 6.32%. Urban penetration is more since demand for protein supplements is increasing among the urban youth because of enthusiasm regarding maintaining fitness and building a strong physique. Increase in purchasing power and rising disposable income have prompted Indians to be more conscious about their health and adopt diets that ensure adequate consumption of nutritional supplements.
Indian dietary supplements market overview:
Dietary supplements are products consumed in the form of powder, capsules or liquid, in order to make up for the deficiency caused due to the lack of a balanced diet. Based on product type, the dietary supplements market is segmented into:
o Vitamin
o Herbal
o Probiotic
o Omega-3
o Protein Supplements
The dietary supplements market in India is expected to grow CAGR of ~20% from 2015 to 2023.
Dietary supplements market segmentation:
Product-wise:
Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market - 40% - followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market. Vitamin and mineral supplements includes micronutrients which help the body function properly and improve mental health. The vitamin and mineral supplements market comprises around 100 market players. The urban population in India that resides in metro cities predominantly consumes protein supplements.
Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals and nutrients are the fastest growing segments in the dietary supplements market.
Player-wise:
Vitamin supplements dominate the dietary supplements market in India. Amway India Enterprises Limited is the market leader in the vitamins and dietary supplements segment, with ~33.8% market share, followed by Pfizer Limited, Merk, Bayer, and Abbott. The probiotic drugs and dietary supplements segment is dominated by Dr. Reddy's Laboratories, Tablets India, and USV India.
Key growth drivers of the market:
Rapid digitization and increase in social media usage have increased awareness regarding nutrition care and improved access to vital information. Changing lifestyles is increasing the incidence of several diseases such as diabetes, blood pressure, obesity and cardio-vascular problems, among others. In urban areas, higher income groups are the main consumers of dietary supplements and this will grow at a considerable rate. Moreover, rising health consciousness, rapid growth of the e-commerce market and rising per capita income are driving the growth of the dietary supplements market in India.
Key challenges of the market:
The lack of clear regulatory framework has been a major challenge to the growth of the dietary supplements market in India. Around 60% of the dietary supplements sold across India are fake, counterfeit, unregistered and unapproved, in addition to being extremely difficult to identify. In India, protein supplements are priced high, making it quite expensive for consumption on a regular basis by the lower middle class and rural population of the country.
Key trends in the market:
Dietary supplements manufacturers are providing an increasing amount of information to customers to make them aware about their products. Market players are currently undertaking a number of measures to win customer trust and improve overall quality standards in the industry. Consumers prefer dosages in the form of capsules since they are easier to swallow and offer more formulation flexibility. Liquid encapsulation is one of the emerging technologies and it provides superior safeguarding of the ingredients through moisture protection.
Competitive landscape:
Some of the major players operating in the market include:
o Abbott India Ltd.
o Amway India Enterprises Pvt. Ltd.
o Cadila Healthcare Ltd.
o Dabur India Ltd.
o GlaxoSmithKline Consumer Healthcare Ltd.
o Herbalife International India Pvt. Ltd.
o The Himalaya Drug Company
o Merck Ltd.
o Patanjali Ayurved Ltd.
o Sun Pharmaceutical Industries Ltd.
Notable Development:
In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the herbal segment. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki.
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Dietary supplements market definition and structure
Chapter 4: Global health supplements market
o Global nutraceutical market overview
o Nutraceutical market size and growth forecast
o Global dietary supplements market overview
o Dietary supplements market size and growth forecast
Chapter 5: Indian nutraceutical market
5.1. Indian nutraceutical market overview
5.2. Nutraceutical market size and growth forecast
5.3. Nutraceutical market segmentation - Type-wise
o Functional food
o Functional beverages
o Dietary supplement
Chapter 6: Indian dietary supplements market
6.1. Indian dietary supplements market overview
6.2. Dietary supplements market size and growth forecast
6.3. Porter's five force analysis
Chapter 7: Indian dietary supplements market segmentation
7.1. Product-wise
o Vitamin and minerals supplements
o Herbal supplements
o Probiotic supplements
o Omega-3 supplements
o Protein supplements
o Others
7.2. Player-wise
o Amway India Enterprises Limited
o Pfizer Limited
o Others
Chapter 8: Trade Analysis
8.1. Export of dietary supplements
o Value-wise
o Volume-wise
o Country-wise
8.2. Import of dietary supplements
o Value-wise
o Volume-wise
o Country-wise
Chapter 9: Key factors aiding growth of the market
Chapter 10: Key deterrents to the growth of the market
Chapter 11: Key trends
o Increasing awareness about dietary supplements by players
o Liquid encapsulation technology
Chapter 12: Competitive landscape
12.1. Abbott India Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.2. Amway India Enterprises Private Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.3. Cadila Healthcare Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.4. Dabur India Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.5. GlaxoSmithKline Consumer Healthcare Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.6. Herbalife International India Private Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.7. The Himalaya Drug Company
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.8. Merck Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.9. Patanjali Ayurved Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
12.10. Sun Pharmaceutical Industries Limited
o Corporate information
o Business description
o Products & services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios (public companies)
o Business segments, geographic segments (public companies)
Chapter 13: Recent developments
Chapter 14: Appendix
Please note that due to the dynamic nature of the market, we believe in frequent updation to ensure that we provide the latest figures and relevant insights. Therefore, this table of contents is subject to change as the research progresses. The final report may require 4-5 working days post-confirmation in order to incorporate the most recent updates.
The Protein Processing Service Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, manufact...
The Protein Drug Screening Validation Database Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive lan...
The Cell-free Protein Synthesis System Market is set to witness immense growth during the forecast period 2024-2031. This intelligence report offers an in-depth analysis of the market size, share, growth, opportunity, competitive landscape, ...
Market Overview
The Asia Pacific Functional Proteins Market is projected to experience robust growth from 2024 to 2034, driven by increasing consumer awareness of health and wellness, along with the expanding applications of functional proteins across various industries. The market is e...
Market Overview
The Europe Functional Proteins Market is anticipated to witness significant growth from 2024 to 2034, driven by increasing health consciousness, rising demand for protein-enriched products, and expanding applications in the food and beverage industry. The market is proje...
Market Overview
The North America Functional Proteins Market is anticipated to witness substantial growth from 2024 to 2034, driven by the increasing consumer demand for health and wellness products, rising applications in food and dietary supplements, and advancements in protein extrac...
Market Overview
The Global Functional Proteins Market is anticipated to witness substantial growth over the next decade, driven by increasing consumer awareness of health and wellness, the rising demand for protein-rich diets, and expanding applications across various industries. As of ...
Market Overview
The Asia Pacific Infant Formula Market is poised for substantial growth over the forecast period, driven by rising birth rates, increasing awareness about infant nutrition, and the growing demand for convenient feeding solutions. The market is expected to reach a valuati...
Market Overview
The Europe Infant Formula Market is projected to experience substantial growth over the next decade, driven by increasing birth rates, rising awareness about infant nutrition, and the growing demand for convenience among working parents. The market is expected to reach a...
Market Overview
The North America Infant Formula Market is poised for significant growth over the next decade, driven by a rising awareness of infant nutrition, increasing birth rates in certain regions, and a growing preference for convenient feeding options. The North America Infant F...